About CdpHub
Independent intelligence for Customer Data Platforms
CdpHub is a vendor-neutral consulting and intelligence firm that helps enterprises evaluate, select, and implement Customer Data Platforms. Our integration directory — the most comprehensive in the industry — maps nearly 7,000 connections across 44 platforms, giving CDP buyers the structured, unbiased analysis they can't get from vendors or analyst firms.
Origin Story
Built from the pattern of fragmented data
At Verizon, I led mobile optimization and customer data strategy for one of the largest digital properties in the U.S., where even small gains in data collection and targeting drove meaningful lifts in conversion and retention at massive scale.
At Paramount Streaming, I brought that same discipline into a global entertainment environment—unifying data collection across apps, web, mobile, and connected TV so teams could see real-time behavior across millions of users. Different domains, same core problem: fragmented data systems that couldn't give decision-makers a complete picture.
Meanwhile, the Customer Data Platform market exploded, but buying one stayed confusing. Vendors sounded identical, integration claims were opaque, and enterprises were making six- and seven-figure bets on sales decks and analyst charts instead of structured, vendor-neutral analysis.
CdpHub was built to fix that. We created an integration directory that tracks thousands of connections across every major CDP, and we pair it with hands-on consulting to guide platform selection and implementation.
Our mission is simple: build cleaner, smarter data connections so teams stop guessing and start seeing their customers as complete stories—not scattered signals.
Track Record
Work across industries
A few examples of the data infrastructure and analytics work that informs our CDP consulting practice.
Healthcare
Cloud migration at scale
Migrated 7,000+ mailboxes from on-prem to cloud for a national healthcare organization — boosting security, collaboration, and operational efficiency.
Publishing
AI search impact measurement
Built dbt + Google Cloud pipelines for a major digital publisher to measure how AI-driven search shifts impact referral traffic and content strategy.
Cruise Lines
Multi-brand data unification
Unified multi-brand data collection into a shared semantic layer for a global cruise operator — enabling consistent insights and more personalized guest experiences.
Medical Devices
CRM-to-BI pipeline
Combined CRM data through a Snowflake pipeline and Looker ML model for a Fortune 500 medical device company to build BI dashboards for high-quality lead measurement.
AI Data Center
Data governance at hyperscale
Designed data governance solutions for a hyperscale AI infrastructure provider to cut manual work and scale operations for exponential demand.
Streaming & Media
Global data collection unification
Unified event collection across web, mobile, and connected TV platforms to deliver real-time customer behavior at global scale.
Telecommunications
Mobile conversion optimization
Led mobile optimization strategy on a top-5 U.S. carrier's digital storefront using Adobe Target A/B testing — driving measurable lift in conversion rate and reduction in churn.
Insurance
Cloud data pipeline architecture
Architected an automated data pipeline in Azure using Azure Data Factory for orchestration across disparate source systems, improving data reliability and reporting speed for a national insurer.
Non-profit
Audience targeting through CMS optimization
Optimized customer data collection through a web publishing CMS for a national non-profit to enable more precise audience targeting and marketing personalization.
Real Estate & PropTech
Website conversion optimization
Optimized digital conversion funnels and analytics solutions for the nation's largest real estate marketplace — driving measurable improvements in user engagement and lead generation.
Luxury Retail
Executive analytics & performance measurement
Served as in-house web analytics specialist for a global luxury brand, building custom executive dashboards and KPI frameworks and delivering advanced segmentation insights to drive digital strategy.
E-Commerce & Affiliate
Merchant analytics & reporting platform enhancement
Delivered strategic e-commerce analytics across merchant and publisher networks for a global affiliate platform — and led the redesign of the web-based reporting system for improved usability and performance.
How We Work
What makes CdpHub different
We're not a CDP vendor and we're not an analyst firm. We sit between the two — with the objectivity of one and the implementation depth of the other.
Vendor neutral
No referral fees, no vendor partnerships, no incentive to recommend one platform over another. Our revenue comes from consulting, not commissions.
Data-driven evaluation
Our integration directory gives us a quantitative view of the ecosystem that no other consultancy has. We verify vendor claims with real data, not sales materials.
Strategy and execution
We don't stop at recommendations. We help implement — from Tealium tag management to Adobe Analytics configuration to data layer architecture.
Published research
Our market landscape reports, vendor comparisons, and evaluation frameworks are published openly — establishing transparency and building trust before any engagement begins.
What Clients Say
Trusted by enterprise data teams
"CdpHub's integration analysis gave us a level of vendor comparison we couldn't find anywhere else. It saved us months of evaluation."
VP of Data & Analytics
Fortune 500 Retailer
"Across industries, it's easy to overestimate a CDP's real-world fit. CdpHub is the first evaluation I've used that reliably separates slideware from systems that can handle complex data."
Head of Data & Martech Strategy
Fortune 500 Enterprise
"Having someone vendor-neutral at the table completely changed how our leadership evaluated the options. The decision went from political to data-driven."
Head of Customer Data
Major Media Company
Leadership
Meet the founder
AI Augmented / Voice Dubbed
Ed Thomas
Founder & Principal Consultant
Ed founded CdpHub to solve a problem he kept encountering firsthand: enterprises making high-stakes CDP decisions without vendor-neutral data or structured evaluation frameworks.
Before CdpHub, Ed spent nearly two decades building and scaling enterprise data ecosystems for brands like Paramount, Verizon, MTV Networks, Ralph Lauren, OWN, Rakuten, and Move Inc — spanning the full customer data stack from Adobe and Tealium to Snowflake, BigQuery, and Google Cloud.
Today he leads CdpHub's consulting engagements and maintains the firm's integration intelligence directory — the proprietary dataset that tracks thousands of connections across 44 vendors.
Beyond CdpHub, Ed is the founder of Two Tom Media, an animation studio that grew out of his love of creating "fur baby" pet portraits. Through it, he is producing a film about his great-grandfather, Charles Thomas, a passenger aboard the Titanic.
