Full Infrastructure Migration to Oracle Cloud
A proposed 24-month plan to migrate Paramount's entire technology estate — streaming, ad tech, data & analytics, customer experience, media assets, and enterprise systems — from GCP/AWS to Oracle Cloud Infrastructure.
This page reconstructs a likely architecture from public signals only.
Five overlapping phases over 24 months. The CDP migration runs inside phase 3.
24
Month Plan
6
Workstreams
$200–400M
Projected Annual Savings
5
Phases
Update · October 2026
Executive Summary
Why OCI, Why Now
The Skydance-Oracle relationship creates a once-in-a-generation opportunity to transform Paramount's infrastructure economics, unlock AI-native production workflows, and position the merged entity as the most technically advanced entertainment company in the world.
Strategic Alignment
Bloomberg reported in July 2025 that Oracle was in talks for a Skydance–Paramount cloud deal worth up to $100M a year. A deal on that scale could bring embedded engineering support, co-innovation on AI production workflows and better pricing across the Oracle stack.
Cost Transformation
OCI's zero egress within interconnect, 30–50% better price-performance on compute, and Oracle licensing advantages could save an estimated $200–400M a year at steady state.
AI-Native Future
Oracle's Agentic AI, Autonomous Database, and GPU superclusters enable Paramount's vision as an AI-native entertainment enterprise — from content creation to personalization.
Current State
Paramount's Multi-Cloud Footprint (March 2026)
Paramount currently operates across two major cloud providers with distinct technology stacks, creating operational complexity and duplicated costs. HBO Max and discovery+ run on Warner Bros. Discovery's separate platform, not shown here.
Google Cloud (Primary — Paramount+)
- GKE-based microservices architecture for Paramount+ streaming
- Bigtable for distributed user/session data at scale
- Pub/Sub for real-time event streaming and messaging
- Cloud Armor + DDoS protection for live event traffic spikes
- Multi-regional deployment with stateless pod design
- BigQuery for analytics and content performance
AWS (Pluto TV + Enterprise)
- Pluto TV streaming on AWS with separate tech stack
- ECS/EKS containers for legacy Viacom/CBS services
- Kafka-based data pipelines for ad decisioning
- FreeWheel + Conduit ad tech stack (SSP integrations)
- S3 for media asset storage and CDN origin
- New Relic for monitoring across services
Migration Architecture
Six Migration Workstreams
Every major technology domain has a dedicated migration workstream with its own stream lead, milestones, and target OCI architecture.
Workstream 01
Streaming Platform
Paramount+, Pluto TV and BET+ are consolidating onto one platform in 2026. Move that platform onto Oracle Kubernetes Engine (OKE) with OCI Media Streams for VOD packaging, then bring HBO Max and discovery+ onto it with the same blueprint.
Workstream 02
Ad Tech & Monetization
EyeQ, Conduit, and programmatic pipelines replatformed on OCI with <50ms ad decisioning SLA using bare metal compute and OCI Streaming.
Workstream 03
Data & Analytics
Unified Customer Graph on Oracle Autonomous DW. CDP migration from Adobe Experience Platform to Oracle Unity CDP. OCI Data Lakehouse replacing BigQuery.
Workstream 04
Customer Experience
Identity resolution, personalization, and recommendation engines on OCI Data Science with GPU clusters. Single sign-on across all properties.
Workstream 05
Media Asset Management
Content library, DRM, and transcoding migrated to OCI Object Storage + OCI Media Flow. AI-powered content discovery and localization.
Workstream 06
Enterprise Systems
ERP, HR, and finance consolidated on Oracle SaaS/OCI. Oracle Cloud Applications for back-office operations with eliminated dual-cloud overhead.
Execution Plan
Five-Phase Migration Timeline
Overlapping phases ensure continuous momentum while minimizing risk. Each phase has clear entry/exit criteria and measurable KPIs.
Foundation & Parallel Build
Months 1–6
Stand up the OCI foundation: multi-region tenancies, network interconnect, OKE clusters, and a proof-of-concept media asset migration. Oracle Cloud Lift Services provides embedded engineering support throughout.
Targets
Streaming Platform Migration
Months 4–12
Move the unified Paramount+ platform, which now also carries Pluto TV and BET+, onto OKE with OCI Media Streams, ready to take HBO Max.
Targets
Data Platform & Ad Tech Migration
Months 6–18
Migrate the data backbone and monetization engine simultaneously. This includes the critical CDP migration from Adobe Experience Platform to Oracle Unity CDP.
Targets
AI Layer & Customer Experience
Months 12–20
Deploy the intelligence layer: recommendation engines, AI production pipelines, unified identity, and agentic AI operations across the merged platform.
Targets
Cutover, Validation & Decommission
Months 18–24
Systematically shift live traffic, validate parity, and decommission legacy cloud infrastructure.
Targets
Customer Data Platform
Adobe Experience Platform → Oracle CX + OCI
A critical sub-workstream: moving from Adobe's CDP to Oracle Unity CDP as the system of record for unified customer intelligence.
Adobe Experience Platform (Current)
Oracle CX + OCI (Target)
AEP Sources (Real-time ingestion)
Oracle Infinity Data Collection (Streaming)
AEP Identity Graph
Unity Identity & Entity Mastering
AEP Real-Time CDP Segments
Unity Audiences (CX-native)
AEP Destinations (Activation channels)
Oracle CX Channels (owned + paid)
Adobe Analytics client-side tags
Existing Adobe instrumentation mapped to Infinity in the tag manager
Paramount consent framework
OneTrust / Sourcepoint consent integration
CDP Migration Phases
Discovery & Mapping
Audit AEP schemas, datasets, identity graph, and destinations. Map both platform data ecosystems to the Oracle target architecture.
Weeks 1–4Foundation Build
Deploy Unity entities, configure Infinity collection, build OCI data pipelines. Map existing Adobe instrumentation to Oracle in the tag manager, running beside Adobe until the numbers agree.
Weeks 5–12Parallel Run & Cutover
Prove parity on business measures (orders, revenue, video starts, time played) within an agreed tolerance. Cut over one property at a time, media first and identity last. Then remove the Adobe tags and decommission AEP workloads.
Weeks 13–26How the tag step works: Part 4 · Lock-In Lives in Your Tags →
CDP migration targets
>99%
Data Parity Accuracy
>15%
Identity Match Rate Improvement
<5 min
Audience Availability SLA
50%
Faster Time-to-Activation
>20%
Ad CPM Improvement
Sources
- DCD, “Oracle in talks for $100m-a-year contract with Skydance and Paramount Global”, July 22, 2025, citing Bloomberg, July 21, 2025: https://www.datacenterdynamics.com/en/news/oracle-in-talks-for-100m-a-year-contract-with-skydance-and-paramount-global/
- Axios, “Paramount to combine HBO Max and Paramount+”, March 2, 2026: https://www.axios.com/2026/03/02/paramount-hbo-max
- The Next Web, “Paramount is merging Pluto TV, BET+ and Paramount+ onto one tech stack”, June 10, 2026: https://thenextweb.com/news/paramount-streaming-tech-stack-pluto-tv-hbo-max
- GuruFocus, “Paramount Skydance Q2 2026 earnings call highlights”, August 4, 2026: https://www.gurufocus.com/news/9004253/paramount-skydance-corp-psky-q2-2026-earnings-call-highlights-streaming-momentum-and-strategic-merger-progress
- TechCrunch, “Paramount closes historic Warner Bros. merger to form Skydance”, October 6, 2026: https://techcrunch.com/2026/10/06/paramount-closes-historic-warner-bros-merger-to-form-skydance/
- The Next Web, “Paramount closes Warner Bros deal as Skydance and plans a single streamer”, October 7, 2026: https://thenextweb.com/news/skydance-paramount-warner-bros-deal-closes-single-streaming-service
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Disclosure: CdpHub is independent and is not affiliated with Skydance, Paramount or Oracle. This analysis reconstructs a possible architecture from public signals; it is not the company's plan. Technology references are inferred from public sources, and savings and targets are estimates.