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Perspectives on Enterprise
CX & CDP

Original analysis and strategic perspectives from CdpHub's team on market dynamics, platform wars, and enterprise data strategy.

Founder Story · CdpHub Journal

I Built a Data Warehouse and a Film Studio With the Same Toolkit

MarTech, data engineering, and AI used to be three different jobs. Here's what it feels like when they collapse into one — from a CDP integration catalog to cinematic animation.

Ed · Founder & CEOJune 20268 min read

Read the Story

5-part series

Platform Portability

The market, architecture, migration, tags and data layer behind a move between platforms, with Oracle as the worked example.

01MARKET

Oracle CX: The Next Platform War

Where Oracle can take share from Adobe in enterprise CX.

Edward J. ThomasFebruary 202610 min read

Read Part 1

02ARCHITECTURE

Infrastructure-Native Behavioral Intelligence

Infrastructure as the behavioral record, with the client tag as its calibration.

Edward J. ThomasMarch 202612 min read

Read Part 2

03MIGRATION

Full Infrastructure Migration to Oracle Cloud

A 24-month plan for moving a streaming technology estate onto OCI.

Edward J. ThomasMarch 202615 min read

Read Part 3

04INSTRUMENTATION

Lock-In Lives in Your Tags

One Tealium tag that speaks Adobe and sends it to Oracle CX.

Edward J. ThomasOctober 202610 min read

Read Part 4

05CONVERGENCE

Latest

The Hardest Part of One Streaming App Is the Data

Five data decisions under a single streaming service.

Edward J. ThomasOctober 20267 min read

Read Part 5

Perspectives on Enterprise CX & CDP