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·Read the analysisCdpHub News · Friday, October 16, 2026
Announcements, earnings and interviews from the platforms in our directory. Headlines link to the original source; summaries are written by CdpHub.
RudderStack · 3 days ago
RudderStack launched an OpenAI Ads destination that sends conversion events to OpenAI's ad platform via the Conversions API, Pixel, or both, with built-in PII hashing and deduplication.
Why it matters: Teams running OpenAI Ads campaigns can now measure server-side, mobile, and offline conversions without building custom integrations.
Amperity · Oct 8
Product launch
Business Wire · Oct 8
Acquisition
CleverTap · Oct 7
Product launch
Macau Business · Oct 6 · Product launch
Tealium launched client-side Measurement Pixel and server-side Conversions API integrations with ChatGPT Ads, enabling enterprises to track customer acquisition and conversions across AI-influenced journeys.
As consumers increasingly use AI assistants for product discovery, CDPs with agentic measurement capabilities may become essential for tracking these emerging touchpoints.
Business Wire · Oct 6 · Product launch
Treasure AI, formerly Treasure Data, made Personalization Studio, its real-time website personalization tool, available to all customers. At Agentic World 2026 it also announced email pricing based on recipient clicks rather than send volume.
Click-based email pricing changes how buyers should model messaging costs against send-volume pricing elsewhere.
Salesforce · Oct 2 · Product launch
Salesforce's recap of its Dreamforce Data 360 news covers the new Agent Context Engine, which gives AI agents permitted company knowledge plus memory of past interactions, as well as plain-English audience building and MCP access to Data 360.
Shows how Salesforce is positioning its CDP as the foundation for AI agent context, blending structured data with unstructured knowledge.
Braze · Sep 29 · Product launch
At its Forge 2026 conference, Braze put four AI features into beta: Decisioning Studio Go, Agentic Standards for campaign QA, Operator Connect for using Braze from outside AI assistants, and Conversational Agents for messaging and web.
Braze customers can try self-serve decisioning and agent tooling now, though beta features may change before general release.
Braze · Sep 29 · Partnership
Braze signed a strategic collaboration agreement with AWS covering generative AI, industry solutions and buying through AWS Marketplace, including Amazon Bedrock integration in the BrazeAI Agent Console.
AWS-centric buyers may be able to buy Braze through AWS Marketplace and use Bedrock models in its agent tools.
Demand Gen Report · Sep 25 · Product launch
Uniphore launched Marketing AI, a product that creates individual customer digital twins using small language models to predict behavior and simulate marketing outcomes before budget is committed.
Signals Uniphore's pivot beyond traditional CDP data management toward AI-driven customer intelligence, intensifying competition for predictive marketing budgets.
Insider One · Sep 17 · Product launch
Insider One launched Agent One, a self-learning system that pairs Agent One Teams, which plan and run campaigns for marketers, with Agent One Audiences, which talk directly to customers. It connects to other tools through APIs and MCP.
Insider One customers get agents on both the marketer side and the customer side, worth comparing with rivals' agent offerings.
Zeotap · Sep 16 · Product launch
Zeotap introduced Open CDP, a composable customer data platform that runs entirely on open-source Apache Spark and Iceberg tables within a customer's own lakehouse, eliminating reliance on proprietary warehouses.
Gives regulated European enterprises a CDP option that keeps customer data in their own lakehouse on open-source compute.
Odie · Sep 10 · Other
Totango has rebranded to Odie, positioning itself as a Customer Knowledge Engine for post-sales teams. CEO Keith Frankel explains the shift reflects changing market needs as AI reshapes customer success operations.
Totango customers face a new name and direction; existing Totango and Catalyst contracts stay the same for now.
Business Wire · Sep 8 · Earnings
Braze's revenue for the quarter ended July 31 rose 26.2% to $227.2 million. The company updated full-year revenue guidance to $910–913 million and said Pearce Dolan has joined as chief product officer.
Sustained growth and a new product chief are useful context for buyers weighing Braze's roadmap and long-term stability.
Summaries are written by CdpHub. Headlines and links belong to their publishers.
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