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·Read the analysisCdpHub News · Friday, October 16, 2026
Announcements, earnings and interviews from the platforms in our directory. Headlines link to the original source; summaries are written by CdpHub.
Business Wire · Oct 8 · Acquisition
Hightouch has acquired Strata to broaden its integration capabilities across marketing technology platforms, strengthening its composable CDP offering.
Expanded integrations could reduce the technical effort required to connect Hightouch with a buyer's existing marketing tools.
Business Wire · Oct 7 · Leadership change
Hightouch hired Matthew Lubeck, who launched and led Amperity's EMEA business, as London-based general manager for EMEA. The company also said it is building a Dubai team to cover the UAE and Saudi Arabia.
Signals Hightouch is investing in European and Middle East go-to-market, relevant for regional buyers wanting local support.
Business Wire · Aug 25 · Leadership change
Hightouch hired Jitendra Kumar, who spent 20 years at Google and most recently led its US agency partnerships, to grow its advertising business with agencies, holding companies and ad platforms, including its Ad Studio product.
Shows Hightouch expanding from customer data activation into advertising, with agencies as a key route to brand customers.
Hightouch · Jul 29 · Product launch
Hightouch announced support for sending conversion events to ChatGPT Ads via the Conversions API, enabling advertisers to sync online and offline conversion data from their warehouse for measurement and optimization without custom engineering.
Advertisers testing ChatGPT Ads can feed it warehouse conversion data and audiences without manual uploads or custom code.
Summaries are written by CdpHub. Headlines and links belong to their publishers.
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