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CdpHub News · Friday, October 16, 2026

What's happening in customer data

Announcements, earnings and interviews from the platforms in our directory. Headlines link to the original source; summaries are written by CdpHub.

Braze

3 stories

September

Braze · Sep 29 · Partnership

Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement

Braze signed a strategic collaboration agreement with AWS covering generative AI, industry solutions and buying through AWS Marketplace, including Amazon Bedrock integration in the BrazeAI Agent Console.

Why it matters

AWS-centric buyers may be able to buy Braze through AWS Marketplace and use Bedrock models in its agent tools.

Braze · Sep 29 · Product launch

Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer

At its Forge 2026 conference, Braze put four AI features into beta: Decisioning Studio Go, Agentic Standards for campaign QA, Operator Connect for using Braze from outside AI assistants, and Conversational Agents for messaging and web.

Why it matters

Braze customers can try self-serve decisioning and agent tooling now, though beta features may change before general release.

Summaries are written by CdpHub. Headlines and links belong to their publishers.

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