CdpHub News · Friday, October 16, 2026

What's happening in customer data

Announcements, earnings and interviews from the platforms in our directory. Headlines link to the original source; summaries are written by CdpHub.

BlueConic

2 stories

September

MarTech · Sep 16 · Executive interview

Does anyone understand the CDP market anymore?

In a video interview, BlueConic CEO Melissa Murray Bailey discusses how AI agents and consolidation are reshaping the CDP market, the risk of agent-washing, and BlueConic's acquisitions of Jebbit and Blueshift.

BlueConic Blueshift

See BlueConic integrations →See Blueshift integrations →Watch on MarTech ↗

Why it matters

Buyers should weigh whether emerging agentic CDP features deliver real value or are simply marketing rebrands.

July

BlueConic · Jul 27 · Product launch

Bringing BlueConic to the Databricks MCP Marketplace: A New Way to Put Customer Data to Work

BlueConic launched its Model Context Protocol Server on the Databricks Marketplace, enabling AI agents and applications in Databricks to securely access real-time customer profiles, audiences, and behavioral data from BlueConic.

BlueConic

See BlueConic integrations →Read on BlueConic ↗

Why it matters

Databricks users can give their AI agents governed access to BlueConic profiles without building a custom connector.

Summaries are written by CdpHub. Headlines and links belong to their publishers.