CdpHub News · Friday, October 16, 2026

What's happening in customer data

Announcements, earnings and interviews from the platforms in our directory. Headlines link to the original source; summaries are written by CdpHub.

Salesforce Data 360

2 stories

Earlier this month

Salesforce · Oct 2 · Product launch

Unpacking Dreamforce: Why Your AI Needs Trusted Context

Salesforce's recap of its Dreamforce Data 360 news covers the new Agent Context Engine, which gives AI agents permitted company knowledge plus memory of past interactions, as well as plain-English audience building and MCP access to Data 360.

Salesforce Data 360

See Salesforce Data 360 integrations →Read on Salesforce ↗

Why it matters

Shows how Salesforce is positioning its CDP as the foundation for AI agent context, blending structured data with unstructured knowledge.

August

Salesforce · Aug 19 · Product launch

Salesforce Turns Enterprise Applications into Enterprise Capabilities

Salesforce made its Data 360 MCP Server generally available, giving Agentforce and outside AI agents access to nearly 200 Data 360 APIs for modeling, mapping, segmenting and activating customer data.

Salesforce Data 360

See Salesforce Data 360 integrations →Read on Salesforce ↗

Why it matters

Data 360 customers can drive their CDP from AI agents through a standard protocol instead of custom integrations.

Summaries are written by CdpHub. Headlines and links belong to their publishers.