Ometria integrations

Attentive (segment sync). Syncs Ometria segment membership and phone numbers to Attentive segments once a day through the Attentive audience sync connection, for SMS campaigns.

Attentive (SMS subscription sync). Sends SMS opt-in and opt-out changes from Ometria to Attentive daily once Ometria turns the sync on, and contacts it updates in Attentive get a double opt-in message.

Attentive (leads). Sends leads captured by Attentive to chosen Ometria segments through the Ometria app in Attentive's marketplace, with optional opt-out and phone forwarding.

ZAP~POST. Sends contacts to ZAP~POST by webhook in real time and lets it collect Ometria dynamic segments for automated direct mail, for Shopify customers only.

Paper Run. Lets Paper Run collect Ometria dynamic segments through the Lists API for direct mail, with a Shopify Flow keeping contact addresses up to date in Ometria.

Inkpact. Sends contact names and postal addresses from Ometria to Inkpact's API through a webhook per Inkpact campaign, so customers receive handwritten notes.

Retain.me. Gives Retain.me an Ometria API key so it can print Ometria product recommendations on the personalized cards sent with customers' shipments.

Movable Ink. Places Movable Ink content in Ometria email templates by pasting its HTML blocks, so the logic stays in Movable Ink and the content renders as an image.

Dynamic Yield. Appends Dynamic Yield custom attributes such as num_orders to every Ometria email link as default UTM parameters, for use in Dynamic Yield targeting conditions.

Nosto. Brings data from Nosto segments into Ometria by embedding an Ometria form, requested from Ometria support for use with Nosto, in the HTML of a Nosto campaign.

Wisepops. Sends email, phone and name fields collected by Wisepops pop-ups to Ometria with an API key, and can embed Ometria form code in a pop-up to tag contacts.

Stylitics. Adds Stylitics outfit suggestions to Ometria email templates through template blocks that Ometria's Creative Team builds for a charge, matched on product IDs or URL handles.

Yieldify. Adds Yieldify fields to Ometria contacts so welcome and browse campaigns can be split by what contacts browsed before Ometria identified them.

Meta Ads (custom audiences). Keeps Facebook Custom Audiences in step with Ometria segments about every hour, sending details such as email and phone, and only opted-in contacts by default.

Meta Ads (Lead Ads). Imports leads from a Facebook Lead Ads form into Ometria as contacts, mapping fields such as email, phone and opt-in status, with one connection per page and form.

Google Ads. Syncs Ometria segments to Google Customer Match lists for Google Ads, sending opted-in contacts' email addresses and adding or removing them as segments change.

TikTok. Syncs Ometria segments to TikTok Ads audiences about hourly, matching contacts by hashed email and phone, and lets automations add contacts to a synced segment.

Zendesk. Updates Ometria contacts with Zendesk ticket and satisfaction data, triggers automations when tickets close and shows Ometria data in the Ometria for Zendesk app.

Freshdesk. Updates Ometria contacts with Freshdesk ticket details through a webhook, adds a ticket-closed event for automations and shows Ometria contact data to agents.

Gorgias. Syncs live Gorgias ticket data onto Ometria contacts, optionally from chosen ticket sources only, and shows Ometria customer data to agents in a Gorgias widget.

Gladly. Receives Gladly webhooks when conversations open, reopen or close, recording in Ometria whether a contact is in a conversation and when it was last updated.

Triple Whale. Adds Triple Whale tracking parameters, including a profile hash, to Ometria automation and broadcast campaign links so Triple Whale dashboards show click-through visitors.

Daasity. Lets Daasity pull Ometria data for its consumer brand analytics through Ometria's API endpoints, with the setup steps kept in Daasity's help center.

Peak. Syncs audiences built in Peak's AI platform with Ometria segments and sends contact data from Peak to Ometria, enabled through both companies' representatives.

Webhooks. Sends webhooks from Ometria automation campaign flows to any HTTPS endpoint, with a Jinja payload filled from merge tags, for custom integrations.

Google Tag Manager. Fires Ometria's JavaScript tracker from Google Tag Manager, with a setup tag that loads first and further tags for page types, visitor identity, baskets and orders.

Zapier. Creates or updates Ometria contacts and adds them to static segments from other apps' triggers in Zapier, though Ometria has no Zapier trigger for sending data out.

AtData. Lets Ometria customers bring their existing lists into the AtData dashboard to validate email addresses and add demographic, name, postal and email activity data.

SheerID. Creates or updates Ometria contacts by webhook when people submit SheerID verification, storing their verification status and group, such as student or military.

OneTrust. Loads the Ometria tag on a Shopify store only once OneTrust marketing consent is granted, bridging OneTrust choices into Shopify's Customer Privacy API when needed.

Dataships. Syncs consented email and SMS subscribers from Dataships at the Shopify checkout into Ometria, each with consent status, channel permissions and a timestamped legal basis.

HubSpot. Updates Ometria contact and custom fields from HubSpot and can send HubSpot deals as custom events, with a daily report of contacts whose email address changed.

Merx. Hands moments that Ometria triggers, such as abandoned carts, to Merx's AI agent for WhatsApp conversations and feeds replies and preferences back into Ometria profiles.