SAP Engagement Cloud (formerly SAP Emarsys) integrations

Infobip. Adds Infobip SMS, RCS and WhatsApp messaging to the SAP Emarsys Automation Center so customers are reached on the channel they prefer.

Tall Bob. Delivers SMS and MMS from SAP Emarsys journeys through Tall Bob's gateways, with branded sender IDs, custom URLs and Emarsys personalization such as names and last purchase.

charles. Triggers charles WhatsApp flows from the SAP Emarsys automation center, such as cart abandonment and birthday messages, and imports Emarsys contacts into charles for segmenting.

Chatarmin. Keeps WhatsApp contact data in sync both ways between Chatarmin and SAP Emarsys, targets WhatsApp campaigns with Emarsys segments and starts Chatarmin flows from automation programs.

Apple Wallet. Generates personalized Apple Wallet passes, such as coupons, vouchers and loyalty cards, from SAP Emarsys Mobile Wallet campaigns through Apple's APIs and updates passes already saved.

Google Wallet. Issues Google Wallet coupons, vouchers and loyalty passes from SAP Emarsys Mobile Wallet campaigns via Google's APIs, linked from emails, in-app messages or web campaigns.

hellomateo. Sends WhatsApp templates and surveys from SAP Emarsys automation programs through hellomateo webhooks, pushes Emarsys data to hellomateo and syncs WhatsApp opt-ins both ways.

Meta Ads. Matches SAP Emarsys contacts to profiles on Facebook and Instagram for retargeting, CRM ads and lookalike audiences in automated, real-time ad campaigns.

Google Ads. Matches SAP Emarsys contacts to Google accounts so current and former customers can be shown ads on Google Search, Display, YouTube and Gmail as part of automated journeys.

TikTok. Uses SAP Emarsys contact behavior and other data to target TikTok ads through the Digital Ads integration, reaching contacts who don't respond on other channels.

LinkedIn. Syncs audiences built from SAP Emarsys customer and account data to LinkedIn for matched ad targeting and imports LinkedIn Lead Gen Form leads into Emarsys contacts in real time.

Criteo. Builds Criteo audiences from SAP Emarsys first-party and commerce data, including lookalikes and lapsed or loyal customers, for dynamic ads that don't rely on third-party cookies.

Segment. Streams customer data that Segment collects from websites, apps and servers into SAP Emarsys in real time, mapping JSON properties to fields and starting automations from event sequences.

Tealium. Sends web, app, IoT and offline customer data from Tealium into SAP Emarsys in real time through a server-side connector that adds, updates or removes contacts in lists.

Zeotap. Pushes Zeotap segments into SAP Emarsys for Automation Center programs and fires external events from Zeotap's real-time interaction data for Interactions programs.

SAP Customer Data Platform. Receives merged SAP Customer Data Platform profiles and B2B corporate accounts in real time and shares SAP Emarsys email opens, clicks, bounces and complaints with the CDP.

Attentive. Sends Attentive data to SAP Emarsys automatically to streamline joint SMS and email campaigns, targeting and personalization, and prompts sign-ups to opt into both channels.

optilyz. Adds optilyz letters, postcards and self-mailers to SAP Emarsys customer journeys as automated direct mail touchpoints, its standard integration for postal marketing.

Anaphora. Syncs Anaphora event guest responses, attendance and post-event engagement into SAP Emarsys profiles and adds Content Studio email templates that keep to brand rules.

mailix. Embeds mailix interactive widgets, such as countdown timers, videos and games, in SAP Emarsys emails through an editor built into Emarsys.

Google Analytics. Brings Google Analytics events into SAP Emarsys next to contact-mapped events, for segmentation, automation programs and web content personalized on browsing behavior.

Fullstory. Streams real-time Fullstory behavior signals, such as clicks, impressions and frustration, from a site or app into SAP Emarsys to trigger automations and enrich contacts.

Planalytics. Brings Planalytics weather-driven demand metrics into SAP Emarsys so cross-channel campaigns, promotions and ad budgets can follow weather context.

Zendesk. Gives Zendesk agents the full SAP Emarsys contact profile and passes Zendesk service interactions back to Emarsys for segmentation, automations and revenue reporting.

CommBox. Triggers CommBox WhatsApp and other messages from SAP Emarsys Automation Programs and keeps customer data, transactions and communication preferences in sync between both.

Movable Ink. Adds Movable Ink dynamic content, such as event details, stock availability, countdowns and location-based prompts, to SAP Emarsys email and mobile campaigns.

Triggerbee. Syncs SAP Emarsys segments to Triggerbee for targeting onsite pop-ups, forms and content, and sends Triggerbee website behavior back to Emarsys contacts for automations.

SAP Sales Cloud. Feeds SAP Sales Cloud accounts and contacts into SAP Emarsys for its Account Engagement B2B add-on and, with Sales Cloud version 1, can push webhook data and new leads back.

SAP Customer Data Cloud. Imports merged SAP Customer Data Cloud contacts, up to 50 custom fields, consents and subscriptions into SAP Emarsys in near real time, with one email consent synced in both directions.

Smartling. Sends SAP Emarsys campaigns to Smartling as a Campaign Translator provider and brings finished translations back automatically, with translation status shown in real time.