CDP platform · 1 of 44 in the CdpHub directory
Lexer integrations
CdpHub documents 60 listings from Lexer's catalog, covering 54 distinct tools. 23 of those listings send data from Lexer to a tool, 12 use a tool as a source and 25 move data both ways. 58 can run server-side, 1 client-side and 1 in the warehouse. Every listing links to Lexer's own documentation.
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Email & Marketing Automation
22 listings · 22 tools · the 6 most widely listed firstSalesforce Marketing Cloud (email). Imports customer and email engagement tables from two Salesforce Marketing Cloud data extensions into Lexer, and sends Lexer segments to SFMC lists, data extensions or All Subscribers.
Show the other 16 Email & Marketing Automation toolsShowing all 22 Email & Marketing Automation tools
Emarsys. Imports Emarsys contacts and campaign engagement into Lexer through the API and SFTP, A/B campaign versions included, and creates or updates Emarsys contact lists and fields from Lexer segments.
ActiveCampaign. Imports ActiveCampaign contacts and email engagement into Lexer through webhooks, and sends Lexer segments back as ActiveCampaign lists through its API, with optional ongoing updates.
Dotdigital. Syncs Dotdigital contacts, email engagement and email and SMS subscription status into Lexer through an API user, and sends Lexer segments to new or existing Dotdigital address books.
Adobe Campaign. Exchanges files with Adobe Campaign, importing contacts into Lexer and delivering Lexer segments as CSV files to an SFTP location shared with Adobe, which a recurring import workflow then loads.
Campaign Monitor. Imports Campaign Monitor subscribers and email engagement into Lexer through the API, and creates segments there from Lexer audiences, with a CDP Sync that refreshes custom fields twice daily.
Cheetah Digital. Exchanges files with Cheetah Digital through a Lexer-hosted SFTP, bringing in contacts and email engagement and sending Lexer segments to Cheetah tables, with a segment sync that runs twice a day.
me&u Connect. Loads me&u Connect hospitality CRM data, including email, SMS, POS, form, visit and voucher records, into Lexer through its API, and tags Lexer segments onto me&u Connect contacts.
MyGuestlist. Updates existing MyGuestlist lists from Lexer segments through its API, writing the audience tag to a multi-select field such as LexerSegment and mapping attributes like email.
Swift Digital. Sends Lexer segments to Swift Digital mailing lists through its API with a client key, user ID and secret, though its low rate limits can slow large activations or make them fail.
E-commerce
11 listings · 10 tools · the 6 most widely listed firstShopify (custom pixel). Installs the Lexer JavaScript tag as a Shopify custom pixel so Lexer records product and collection views, cart changes, checkout steps, purchases and account actions from the store.
Shopify (store data). Imports Shopify online and retail POS customers, orders and products into Lexer with automated daily API imports, connected through Lexer's Shopify App Store app or from the hub.
Magento. Imports Magento customers, orders and product catalog data into Lexer as enriched profiles through the Magento API, using a server URL and an access token with set resource permissions.
BigCommerce. Imports BigCommerce customers, orders, transactions and products into Lexer as enriched profiles through read-only API credentials tied to your store hash.
Commercetools. Imports commercetools contacts into Lexer as enriched profiles through the commercetools API, using a client ID and secret that let Lexer read the data for you.
WooCommerce. Imports WooCommerce contacts and order transactions into Lexer as enriched profiles through the WooCommerce API, with Lexer using your API token and secrets to run the imports.
Show the other 4 E-commerce toolsShowing all 10 E-commerce tools
Lightspeed Retail. Imports customer and sales data from Lightspeed Retail POS into Lexer through its API once you sign in and authorize the app, though Lightspeed eCommerce is not supported.
Marketplacer. Imports Marketplacer contacts, transactions and product inventories into Lexer profiles through the Marketplacer GraphQL API, using an API token and endpoint URL.
me&u Order & Pay. Imports customer orders and purchase data from me&u Order & Pay, the mobile ordering platform formerly called Mr Yum, into Lexer through its API with a key and region from me&u.
Advertising
10 listings · 8 toolsMeta Ads (custom audiences). Sends Lexer segments to Facebook and Instagram ad accounts as custom audiences through the API, with optional always-on updates and multi-match on names, country and postcode.
Google Ads (Customer Match). Creates or updates Google Ads Customer Match lists from Lexer segments through the API, matching on email, mobile or name, country and zip, as a one-time send or a daily sync.
Google Ads (offline conversions). Uploads cleaned offline transactions from a Lexer dataset to a Google Ads conversion action through the API, once Google allowlists the account for store sales, to attribute offline sales.
Meta Conversions API (offline conversions). Sends in-store purchases from a Lexer dataset to a Meta offline dataset through the Conversions API once a day, with Limited Data Use on, so Facebook can attribute store sales to ads.
Meta Conversions API (online conversions). Sends website purchase events from a Lexer dataset to a Meta web dataset through the Conversions API each day, server side, to credit online sales to Facebook and Instagram ads.
Google Display & Video 360. Sends Lexer segments to Google Display & Video 360 by way of Google Ads, which shares the activated audience lists with DV360 once the two accounts are linked.
9 more categories
Open one to see its toolsPersonalization & Testing
3 listings
Salesforce Marketing Cloud (Personalization). Sends predefined Lexer attributes and transaction data as files to a client-hosted SFTP for Salesforce Interaction Studio, to personalize Marketing Cloud campaigns and web stores.
Retention Science. Delivers Lexer segments and customer data as CSV files to a Retention Science-hosted SFTP, by default a daily Users file, writing the activation name to a lexer_segment field.
Productivity & Collaboration
3 listings
Google Workspace. Connects Google Workspace (formerly G Suite) email accounts to Lexer through Nylas, after allowlisting Lexer's OAuth2 client ID or clicking past a warning, so teams can triage and reply in Respond.
CRM & Sales
2 listings
Data Infrastructure
2 listings
Analytics & BI
1 listing
Engagement & Feedback
1 listing
Identity & Enrichment
1 listing
Integration catalog breadth
Distinct tools documented per platform: the five largest of 44, then Lexer and its neighbours. Breadth counts what a catalog lists; it says nothing about how deep, current or well-built each connector is.
- 1Tealium636
- 2Segment (Twilio)459
- 3Klaviyo395
- 4Hightouch296
- 5ActionIQ (Uniphore)293
- 30Optimizely55
- 31Lexer54
- 326sense46
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Integration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readResearch reportCDP Vendor Evaluation FrameworkOct 2026 · 6 min readAbout these numbers
CdpHub documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool can appear several times when a platform lists more than one connector for it, so listings can outnumber tools. A listing that runs in more than one mode counts in each, so the mode counts can add up to more than the listings. "Listed on 23 of 44 CDPs" counts every platform in the directory that lists the tool; the listing count beside it is Lexer's alone. Counts are updated as catalogs change; this page reflects the directory as of October 17, 2026. CdpHub is independent and not affiliated with Lexer.
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