SAP Engagement Cloud integrations across CDPs

Emarsys

SAP Emarsys (destination). Maintains SAP Emarsys contact lists from Amperity audiences through the Emarsys API, adding lists and contacts and updating their attributes.

SAP Emarsys (source). Pulls customer records exported from Emarsys into Amperity over SFTP.

Emarsys (contact lists). Creates Emarsys contact lists from DinMo models or segments and keeps membership current for existing contacts matched by email, without creating or deleting any contact.

Emarsys (contacts). Updates Emarsys contact fields from a DinMo model by clear-text email and can insert new contacts into a list chosen at setup, since Emarsys needs every contact in a list.

Emarsys (RDS custom tables). Updates rows of a predefined Emarsys Relational Data Service table from a DinMo model, matched on its id column and optionally inserting rows, for accounts with RDS enabled.

Emarsys. Upserts Emarsys contacts on an indexed field and mirrors contact list membership by email from Fivetran Activations, using an Emarsys API user and secret.

Emarsys. Syncs warehouse users into Emarsys contacts and adds or removes them from contact lists as data changes.

Emarsys. Imports Emarsys contacts and campaign engagement into Lexer through the API and SFTP, A/B campaign versions included, and creates or updates Emarsys contact lists and fields from Lexer segments.

Emarsys. Sends mParticle audiences to SAP Emarsys through its Enhance marketplace, for personalized email, mobile and web campaigns.

Emarsys. Sends RudderStack contacts, events and groups to SAP Emarsys to trigger automations and personalize omnichannel campaigns.

Emarsys. Sends merged SAP Customer Data Platform profiles and corporate accounts to Emarsys in real time, while Emarsys email opens, clicks, bounces and complaints flow back to the CDP.

Emarsys (Actions). Sends Segment data to Emarsys for email marketing and analytics through Actions such as Add to Contact List and Remove from Contact List (beta).

Emarsys (classic). Sends identify, track and page calls from Segment to Emarsys for email marketing and analytics in cloud mode.

Emarsys. Creates or updates Emarsys contacts and adds them to or removes them from contact lists, in real time or batched, from AudienceStream or EventStream.

Emarsys (batch). Adds Zeotap audience contacts to Emarsys contact lists or sends them as triggered events through the Emarsys API with WSSE credentials, while the old identifiers-only action is deprecated.

Emarsys (real-time). Records customer events such as cart abandonment in Emarsys from Zeotap Journeys in real time, with profile fields, so follow-up messages can go out right away.

Emarsys (source). Pulls Emarsys email engagement data into Zeotap through the Emarsys API, first requesting campaign responses such as opens, clicks or bounces and then the matching contacts.

Emarsys. Pushes Zeta customers to Emarsys through a Channel Manager channel documented against the Emarsys Trigger API, using Emarsys authentication, with Experiences picking when.