Optimizely integrations

SendGrid. Captures SendGrid send, open and click events in ODP through SendGrid event notifications posted to an ODP URL, and lets ODP send campaign emails via SendGrid when campaigns are enabled.

Salesforce Marketing Cloud (audiences). Writes ODP audiences into a Salesforce Marketing Cloud data extension through an installed API package, once or daily, keyed on email or a subscriber key with up to 20 extra fields.

Salesforce Marketing Cloud (campaign data). Imports Salesforce Marketing Cloud email campaign activity onto ODP profiles through an API package and a read-only FTP user, matched by email or subscriber key, though not in real time.

Braze. Imports Braze profiles from chosen segments, plus events from a Currents export, into ODP and sends ODP customer data to Braze campaigns, canvases or profiles through activations.

Mailchimp. Imports Mailchimp audience members, subscription status and 60 days of email activity into ODP, and returns ODP insights as Mailchimp audience fields nightly for existing contacts.

Klaviyo. Pulls Klaviyo list members, subscription status and email activity (initially the last 90 days) into ODP hourly, and writes ODP insights back to Klaviyo custom fields nightly.

Marketo. Imports Marketo leads, email activities, program member statuses and form submissions into ODP, with 31-day historical batches, and sends ODP audiences and fields to Marketo lists.

Optimizely Campaign. Writes ODP fields into Optimizely Campaign recipient lists through daily inbound tasks and streams Campaign webhook events into ODP in real time, once support enables the feature.

Optimizely Feature Experimentation. Connects Feature Experimentation to ODP with API keys so flag rules can target ODP real-time audiences, which client or server SDKs query while also sending event data to ODP.

Optimizely CMS (real-time audiences). Adds ODP real-time audience membership as a criterion for Optimizely CMS audiences through the Optimizely.Cms.Odp NuGet package, which can also inject the ODP tracking snippet.

Optimizely CMS. Tracks how visitors use Optimizely CMS content, such as articles, forms, searches and YouTube videos, in ODP through the Optimizely CMS app and extra ODP JavaScript tag snippets.

Optimizely Content Recommendations. Adds the top three topic interests from Optimizely Content Recommendations to ODP profiles hourly, with optional AI-generated extra topics, after a small change to the ODP JavaScript tag.

Optimizely Personalization. Lets Optimizely Personalization campaigns target ODP real-time segments as audiences, an add-on set up the same way as the Web Experimentation real-time segments integration.

Optimizely Web Experimentation. Lets Web Experimentation audiences use ODP real-time segments, which its snippet checks through ODP's GraphQL API using the ODP visitor ID or the Web visitor ID, with ODP API keys.

HubSpot. Imports HubSpot contacts nightly and email events hourly into ODP, sends ODP audiences and fields to HubSpot lists or workflows, and can tie contact IDs to site visits via email links.

Salesforce. Syncs Salesforce contacts, leads, accounts and opportunities into ODP every hour, and pushes ODP audiences back to create or update Salesforce contacts or leads through activations.

Microsoft Dynamics. Imports Dynamics 365 (Dataverse) contacts and leads as ODP profiles, plus accounts and opportunities as custom objects, every hour, and sends ODP audiences back as contacts or leads.

Demandbase. Sends site visitor IP addresses from ODP to the Demandbase API through an activation and stores the company details it returns, such as size and revenue, on ODP profiles.

6sense. Sends ODP customer emails or visitor IPs to 6sense's APIs and writes the returned firmographics, people data or company identification onto ODP profiles, spending 6sense API credits.

Digioh. Passes Digioh form, pop-up, survey and landing page submissions to ODP (called Zaius in Digioh's guide) in real time with your Tracker ID and list ID, sending email by default.

Justuno. Pushes emails captured by Justuno, a Shopify conversion app, into ODP and optionally onto chosen ODP lists, with the ODP JavaScript tag required on the site first.

Smile.io. Imports Smile.io loyalty data, including points balance, VIP tier, referral URL and birthday, onto ODP profiles with a private API key available on Smile's Enterprise plan.

Privy. Sends contacts who sign up through Privy campaigns into ODP with email and name, plus extra form fields that match ODP fields, after linking Privy's Zaius integration with your Tracker ID.

Mixpanel. Sends Mixpanel cohorts to ODP through a Mixpanel custom webhook as lists that feed real-time audiences, for use in Web or Feature Experimentation and CMS visitor groups.

Amplitude. Imports Amplitude behavioral cohorts into ODP as real-time audiences through Amplitude's Optimizely destination, for targeting in Web Experimentation, Feature Experimentation or CMS.

Optimizely Analytics. Publishes cohorts built on warehouse data in Optimizely Analytics into ODP as real-time audiences, for ODP campaigns and Web or Feature Experimentation, once your CSM enables it.

Webhooks. Calls any third-party API from ODP campaign touchpoints with the API Channel app, posting customer data with custom headers, even to tools with no formal ODP integration.

Google Tag Manager. Installs the ODP JavaScript tag as a Custom HTML tag in Google Tag Manager that fires on all pages, with more GTM tags using the Web SDK to send custom events to ODP.

Zapier. Adds ODP as an action in Zapier, by invitation only, so Zaps from other apps can send data into ODP with an ODP private API key, with no ODP triggers yet.

Zendesk. Imports Zendesk users, ticket activity and satisfaction ratings into ODP, starting with a full import and then updating every 15 minutes, for segmentation and campaign personalization.

Gorgias. Copies ODP insights such as order likelihood, discount usage and engagement rank onto matching Gorgias customers each night, so support agents see them next to each ticket.

FullContact. Feeds FullContact identity data into ODP to recognize anonymous visitors in real time and add the FullContact PersonID, using FullContact's Customer Recognition Tag and daily updates.

Google Sheets. Imports pre-generated coupon codes from Google Sheets into ODP coupon pools with the Unique Coupon Upload app, so campaigns can give each customer a unique code through Liquid.