Criteo integrations across CDPs

Criteo

Sends Real-Time CDP audiences to Criteo for ad targeting across the open internet, matched by GUM ID or by SHA-256-hashed email addresses.

Audiences. Sends first-party audiences from Amperity to a Criteo Commerce Growth seat for retargeting and prospecting, and can add store transactions.

Events. Sends in-store transaction files from Amperity to Criteo over SFTP so its identity graph can match shoppers to the ads behind their purchases.

Offline Sales. Sends in-store transactions line by line from Amperity to Criteo Offline Sales for retail media attribution and ad targeting.

Retail Media. Sends first-party audiences from Amperity to a Criteo Commerce Yield seat for offsite and onsite retail media display campaigns.

Adds Bloomreach customers to Criteo audiences or removes them through webhook templates that call Criteo's API with OAuth 2.0 credentials, matching on email address.

Sends profiles in BlueConic segments to new or existing Criteo audiences in scheduled batches, authenticating with a Criteo client ID and client secret.

Syncs Blueshift segments to Criteo Contact List audiences in every region, matching people on MD5 and SHA256 hashed emails plus iOS and Android advertising IDs.

Adds Braze users to Criteo customer lists from Canvas steps, so the same triggers and segments that send messages can also start or stop Criteo ads.

Creates Criteo audience segments in a chosen ad account from DinMo segments and updates membership using emails, LiveRamp identity links, mobile ad IDs or retail media customer IDs.

Syncs warehouse audiences to Criteo audience segments from Fivetran Activations over OAuth, matching people on email, mobile ad IDs, GUM cookie IDs or LiveRamp IDs.

Creates Criteo audience lists from warehouse data and adds or removes contacts to keep membership current.

Sends hashed emails or device IDs from Lexer segments to Criteo audiences through the API, creating or updating lists, including persistent suppression lists that can refresh daily.

Adds and removes users in Criteo audiences as they enter or leave Lytics audiences, matched on a chosen identifier through Criteo's API, for ad targeting.

Exports email-matched Customer Insights - Data segments to Criteo after an admin sign-in, for retargeting campaigns, with up to 1 million profiles per run (preview).

Audiences. Exports mParticle audiences to Criteo as files over SFTP, one per audience, for retargeting campaigns.

Events. Forwards mParticle app events to Criteo for dynamic retargeting with personalized ads.

Syncs pre-defined ODP audiences for order likelihood, winback and discount usage to Criteo every night for customers with an email, where they show up as ODP for campaign targeting.

Audiences. Adds and removes users in Criteo audiences from your warehouse with RudderStack Reverse ETL, for retargeting and prospecting campaigns.

OneTag. Loads Criteo's OneTag on your site through RudderStack's JavaScript SDK and passes product views, carts and purchases for retargeting ads.

Builds Criteo audiences from SAP Emarsys first-party and commerce data, including lookalikes and lapsed or loyal customers, for dynamic ads that don't rely on third-party cookies.

Criteo App & Web Events. Sends track and page calls from Segment to Criteo App & Web Events for advertising in cloud or device mode.

Criteo Audiences. Syncs Segment audiences to Criteo Audiences for advertising, using Actions such as Remove users from Audience and Add users to Audience.

Sends contact identifiers from Simon Data segments to Criteo for Audience Match, normalizing email addresses first so variants in case or plus-addressing match the same contact.

Adblock tag. Lets Criteo show approved ads to visitors who use ad blockers and accept acceptable ads, through Tealium iQ.

Audiences connector. Adds users to or removes them from Criteo audiences from AudienceStream or EventStream, though Tealium recommends the OAuth version of this connector.

Audiences OAuth connector. Adds users to or removes them from Criteo audiences from AudienceStream or EventStream, authenticating with your Criteo account through OAuth.

Cookie matching tag. Syncs the Tealium visitor ID with Criteo's user ID through Tealium iQ and returns it to Tealium as criteo_user_id for server-side use.

Events connector. Sends events to Criteo server-side from AudienceStream or EventStream, including events keyed by a first-party ID, with deduplication against the Criteo OneTag.

Mobile app tag. Sends mobile app events to Criteo so it can serve personalized app-retargeting ads.

OneTag. Adds Criteo's OneTag through Tealium iQ to send home, listing, product, basket and sale events for retargeting, and can add page view IDs that dedupe connector events.

Server-to-server ID tag. Passes your own first-party ID to Criteo through Tealium iQ so Criteo can map it to its user ID for events sent later by Tealium's Criteo connector.

Adds users to Criteo audience segments or removes them through the Criteo Marketing API from Treasure Data job results, matching on email, mobile ad ID, GUM or identityLink IDs.

Audiences. Sends Zeotap audiences of MAIDs, raw or hashed emails and Criteo cookies to a Criteo ad account as a contact list, removing users who no longer qualify.

Offline sales. Sends offline transactions, such as in-store or call center sales, from a Zeotap journey to Criteo, which matches them to ad interactions to report campaign impact.

Retail Media. Sends Zeotap audiences of raw or hashed emails and logged-in customer IDs to Criteo Retail Media, to target shoppers with ads on retailer and marketplace sites and apps.