Lytics integrations

Criteo. Adds and removes users in Criteo audiences as they enter or leave Lytics audiences, matched on a chosen identifier through Criteo's API, for ad targeting.

Pinterest. Fills Pinterest customer lists from Lytics audiences and reports audience members as conversion events through the Pinterest Marketing API.

The Trade Desk. Exchanges cookie IDs with The Trade Desk through the Lytics tag, exports audiences and conversions to it, and imports ad groups with their reports as Lytics Experiences.

X Ads. Creates an X Ads custom audience from a Lytics audience and keeps it matched in real time through the X Ads API.

Amazon Ads. Creates Amazon Ads audiences from Lytics audiences and keeps their membership current through the Amazon Ads API, queuing users as they enter or leave.

Reddit. Adds Lytics audience members to Reddit custom audiences in batches and sends audience events to the Reddit Conversions API for ad measurement.

Google Display & Video 360. Syncs Lytics audiences to Google Display & Video 360 through tag-based cookie matching, or as Customer Match lists built from hashed identifiers via Google's API.

AppsFlyer. Turns Lytics audience membership into server-to-server in-app events in AppsFlyer, such as purchases or registrations, recorded against your app in real time.

AdRoll (audience sync). Shares Lytics audience definitions with AdRoll through a segment sync and passes each visitor's current audiences to the AdRoll SmartPixel via the Lytics tag for campaign targeting.

AdRoll (JavaScript tag plugin). Pushes the audiences a visitor belongs to from the Lytics JavaScript tag into the AdRoll SDK in the browser, using the tag's adroll plugin.

Google Ad Manager (JavaScript tag plugin). Pushes Lytics audiences into Google Ad Manager targeting from the browser through the googletag global, using the Lytics tag's google.dfp plugin and a configurable key.

Google Ad Manager (key-value targeting). Passes each visitor's Lytics audiences to Google Ad Manager as LyticsSegments key-values through a snippet added after the Lytics tag, so line items can target them.

Google Campaign Manager 360. Uploads new or enhanced conversions to Google Campaign Manager 360 from Lytics audience members through the CM360 API, offered as a beta export.

Taboola. Swaps Lytics and Taboola cookie IDs through the Lytics tag and exports Lytics audiences to Taboola as CSV files through S3 for ad targeting.

Yahoo. Uploads Lytics audiences to Yahoo custom audiences by email, which only accept additions, and to Yahoo DataX, and matches users through Partner Match with PXIDs written back to Lytics.

OpenAI Ads. Sends conversions built from Lytics audiences to an OpenAI pixel through the Conversions API and keeps OpenAI custom audiences in sync, for ads on ChatGPT and the web.

Quantcast. Records Quantcast conversions from Lytics audience membership through the Conversion API, with emails hashed and optional order and page details attached.

Spotify Ads. Uploads hashed emails or mobile ad IDs from a Lytics audience to a Spotify customer-list audience on a daily, weekly or monthly schedule for audio ads.

MediaMath. Creates MediaMath audience segments from Lytics audiences each day through the Audience Segment API and file transfers, for use in MediaMath campaigns.

Lotame. Shares Lytics audience membership with Lotame as segments in hourly batches, matching users through a cookie exchange between the Lytics and Lotame tags.

LINE Ads. Sends Lytics audiences to LINE Ads Custom Audiences as hashed identifiers through LINE's partner API, in batch runs set to daily, weekly or monthly.

Amazon DSP. Exports Lytics audiences to Amazon DSP, matched by tag-synced cookies or hashed emails, and sends audience members' details to the Amazon DSP conversions API as events.

Amazon DSP (JavaScript tag plugin). Shares the Lytics Seer ID with Amazon DSP from the browser by loading an Amazon pixel through the Lytics tag's amazon.dsp plugin, so the two IDs can be linked.

Amazon Marketing Cloud. Uploads a Lytics audience's hashed identifiers and chosen fields as CSV files to an Amazon Marketing Cloud dataset, so AMC can produce insight reports about that audience.

Marketo. Imports Marketo leads and activity into Lytics daily through the bulk API and converts members of Lytics audiences into Marketo leads in real time or in batches.

Attentive. Flags Lytics audience members in Attentive with a custom attribute in real time, so Attentive segments and SMS or email journeys can key off Lytics audiences.

Oracle Eloqua. Brings Oracle Eloqua contacts and their activity into Lytics, and exports Lytics audiences to Eloqua contact lists or profile data to an Eloqua custom data object.

Oracle Responsys. Imports Responsys activity data into Lytics and exports Lytics audiences to Responsys with hashed identifiers through the Oracle Responsys APIs.

Dotdigital. Imports Dotdigital contacts and campaign activity into Lytics and keeps Dotdigital address books current with Lytics audiences, including modified contacts and unsubscribes.

Customer.io. Receives Customer.io behavioral events in Lytics through a webhook in real time and creates or updates Customer.io people from Lytics audience members through its API.

Pardot. Imports Pardot prospects, accounts, opportunities, visitor activity and lists into Lytics and adds Lytics audience members to Pardot prospect lists.

Sailthru. Imports Sailthru lists into Lytics daily and exports Lytics audiences to Sailthru lists in real time, including lists that start Lifecycle Optimizer flows.

Brevo. Syncs Lytics audiences into Brevo lists with mapped fields and imports Brevo lists, with campaign and transactional activity, into Lytics.

Campaign Monitor. Keeps a Campaign Monitor list in step with Lytics audiences, recording membership in a Lytics Audiences field, and imports Campaign Monitor lists and activity into Lytics.

Cordial. Pulls Cordial contact activity into Lytics every 6 hours and exports Lytics audiences to Cordial lists either in real time over the API or in bulk through SFTP files.

Mandrill. Captures opens and clicks on emails sent through Mandrill in Lytics as they happen, by setting up Mandrill webhooks with an API key.

Cheetah Digital. Sends Lytics audience entry and exit activity, with selected user fields, to Cheetah Digital in real time through its REST API.

Mailgun. Collects Mailgun email opens and clicks in Lytics in real time through webhooks that Lytics sets up with your Mailgun domain and API key.

Infobip. Tags Lytics audience members in Infobip People with mapped profile data, imports Infobip contacts into Lytics hourly and sends transactional SMS when users enter audiences.

Acoustic. Imports Acoustic contacts and email activity into Lytics every 8 hours through the XML API and SFTP, and exports Lytics audiences to Acoustic databases or relational tables in real time.

Selligent. Exports Lytics audiences to Selligent as files over SFTP, ready for recurring imports into Selligent Message Studio.

SparkPost. Imports SparkPost user data and email activity into Lytics through webhooks and triggers SparkPost template emails when users enter Lytics audiences.

iContact. Pulls iContact contacts and message activity into Lytics in batches and pushes members of a Lytics audience to a chosen iContact list.

Maropost. Imports Maropost contacts daily and their opens, clicks and unsubscribes hourly into Lytics, and syncs Lytics audiences to Maropost lists in real time.

Mapp. Exports Lytics audiences to Mapp as group attributes through its API or as CSV files over SFTP, and imports Mapp single-send messages and their statistics as Experiences.

Mapp (formerly BlueHornet). Imports BlueHornet subscribers and activity into Lytics, optionally filtered by segment, and exports a Lytics audience to a BlueHornet list as a new group.

Episerver. Imports Episerver recipients and campaign activity into Lytics through the Episerver API and a registered webhook, and adds Lytics audience members to Episerver recipient lists.

PostUp. Pulls PostUp recipients and their campaign activity into Lytics, and adds Lytics audience members to a PostUp list as recipients, keeping their mapped fields updated.

Azure Blob Storage. Imports CSV files from Azure Blob Storage into Lytics and writes Lytics audiences as JSON or CSV files and raw events as CSV files to a Blob Storage container.

Amazon Kinesis. Ingests events published to Amazon Kinesis Data Streams into Lytics in real time and publishes audience entry and exit triggers back to a Kinesis stream.

Google Pub/Sub. Ingests events from a Google Cloud Pub/Sub subscription into Lytics in real time and publishes audience changes or stream events from Lytics to a Pub/Sub topic.

Azure Event Hubs. Sends audience entry and exit events from Lytics to Azure Event Hubs through its REST API, so downstream systems can react to audience changes.

Amazon SQS. Sends a message to an Amazon SQS queue each time a user enters or exits a selected Lytics audience, so other AWS services can act on the change.

Azure SQL Database. Queries a selected Azure SQL Database table on a schedule and imports its audience and activity rows into Lytics profiles and events.