Tool · Analytics & BI
Google Analytics integrations across CDPs
Directory data as of October 18, 2026
21 of the 44 customer data platforms in the CdpHub directory list an integration with Google Analytics, with 29 listings between them. Of those platforms, 1 both sends data to Google Analytics and reads from it, 13 only send data to it and 7 only read from it. 19 can run server-side, 11 client-side and 2 in the warehouse. 28 of the 29 listings link to their platform's own documentation.
Which CDPs list Google Analytics
21 of 44- 6sense (sends data to Google Analytics)
- ActionIQ (reads from Google Analytics)
- Amperity (sends data to Google Analytics and reads from it)
- BlueConic (sends data to Google Analytics)
- CaliberMind (reads from Google Analytics)
- Chord (sends data to Google Analytics)
- CleverTap (reads from Google Analytics)
- Fivetran Activations (sends data to Google Analytics)
- Hightouch (sends data to Google Analytics)
- Insider One (sends data to Google Analytics)
- Lytics (sends data to Google Analytics)
- mParticle (sends data to Google Analytics)
- RudderStack (sends data to Google Analytics)
- Salesforce (reads from Google Analytics)
- SAP Engagement Cloud (reads from Google Analytics)
- Segment (sends data to Google Analytics)
- Snowplow (reads from Google Analytics)
- Spotler ActivatePro (sends data to Google Analytics)
- Tealium (sends data to Google Analytics)
- Treasure AI (reads from Google Analytics)
- Zeotap (sends data to Google Analytics)
Not listed by 23 CDPs: Adobe Experience Platform, Bloomreach, Blueshift, Braze, DinMo, Informatica, Klaviyo, Leadspace, Lexer, Listrak, Microsoft Dynamics 365 Customer Insights, NICE, Odie, Ometria, Optimizely, Oracle, Redpoint Global, SAP CDP, SAS, Simon Data, Teradata, Upland BlueVenn and Zeta Global.
How each CDP connects to Google Analytics
21 CDPs · 29 listings6sense (sends data to Google Analytics)1 listing
Passes 6sense Company Identification API firmographics and segments to Google Analytics 4 as user properties through a Google Tag Manager event tag, for reporting in custom dimensions.
ActionIQ (reads from Google Analytics)1 listing
Google Analytics
Amperity (sends data to Google Analytics and reads from it)2 listings
Google Analytics 4 (purchase events). Sends in-store purchase events from Amperity to Google Analytics 4 through the Measurement Protocol, mapped from Amperity's transaction tables.
Google Analytics 4 (source). Pulls Google Analytics 4 property reports into Amperity through the batchRunReports endpoint, for example for acquisition channel reports.
BlueConic (sends data to Google Analytics)1 listing
Exports BlueConic data to Google Analytics 4 as custom events, sending timeline events in batches through the Measurement Protocol and visitor data in real time through gtag.
CaliberMind (reads from Google Analytics)1 listing
Imports up to 7 Google Analytics metrics and 10 dimensions from chosen accounts and views into CaliberMind, such as campaign, source and keyword data, to fill tracking gaps.
Chord (sends data to Google Analytics)2 listings
Device mode. Loads GA4 through Chord's CDP in device mode with a measurement ID and maps Chord commerce events to GA4 ecommerce events such as view_item, add_to_cart and purchase.
Measurement Protocol. Sends Chord events to GA4 from the server through the Measurement Protocol with an API secret and measurement ID, mapping orders, refunds and cart activity to GA4 events.
CleverTap (reads from Google Analytics)1 listing
Records Android app uninstalls in CleverTap in real time from the GA4 app_remove key event, which your own Firebase Cloud Function forwards to CleverTap with a shared user identifier.
Fivetran Activations (sends data to Google Analytics)1 listing
Sends events from Fivetran Activations to Google Analytics 4 through a web or Firebase data stream, and updates user properties for client or app instance IDs already in GA4.
Hightouch (sends data to Google Analytics)1 listing
Sends events from your warehouse to Google Analytics, including Firebase app, gtag.js and custom events.
Insider One (sends data to Google Analytics)2 listings
App campaigns. Sends in-app seen events from app templates and app push click events from Insider One's web service to a Google Analytics 4 web stream, using a Measurement ID and API secret.
Web campaigns. Reports Insider One campaign impressions and clicks to Google Analytics 4 through a GA4 event tag named INSIDER in Google Tag Manager, with campaign details passed as data layer variables.
Lytics (sends data to Google Analytics)1 listing
Passes Lytics audiences and user IDs to GA4 as user properties through the Lytics tag, and sends Lytics events or audience changes to GA4 through the Measurement Protocol.
mParticle (sends data to Google Analytics)1 listing
Google Analytics 4. Forwards mParticle events from web and app inputs to Google Analytics 4 for traffic and engagement reporting.
RudderStack (sends data to Google Analytics)1 listing
Google Analytics 4. Sends RudderStack page views, events and groups to Google Analytics 4, in cloud mode through the Measurement Protocol, in device mode or in hybrid mode.
Salesforce Data 360 (reads from Google Analytics)1 listing
Brings Google Analytics 4 reports, such as acquisition, active-user and demographic reports, into Data 360 in batches (beta).
SAP Engagement Cloud (reads from Google Analytics)1 listing
Brings Google Analytics events into SAP Emarsys next to contact-mapped events, for segmentation, automation programs and web content personalized on browsing behavior.
Segment (sends data to Google Analytics)2 listings
Google Analytics 4 (cloud). Sends Segment data to Google Analytics 4 for analytics through Actions such as Add to Cart, Purchase and Page View.
Google Analytics 4 (web). Sends Segment data to Google Analytics 4 for analytics through Actions such as Add to Cart, Search and Select Item.
Snowplow (reads from Google Analytics)1 listing
Reads Google Analytics cookies on your site, GA4 ones by default and Universal Analytics ones when enabled, and attaches their values to every Snowplow web event as entities.
Spotler ActivatePro (sends data to Google Analytics)1 listing
Sends CrossEngage campaign events to Google Analytics 4 through the Measurement Protocol, set up as a webhook with a data stream's measurement ID and API secret.
Tealium (sends data to Google Analytics)4 listings
Cookie matching tag. Links each visitor's Google Analytics client ID from the _ga cookie, or else the Tealium visitor ID, to Tealium through Tealium iQ for server-side GA data.
GA4 tag. Deploys Google Analytics 4 through Tealium iQ to send page views, events and e-commerce data to GA4 properties.
Gtag.js tag. Deploys Google Analytics through gtag.js in Tealium iQ, built for Universal Analytics but also accepting GA4 measurement IDs, and sends events and e-commerce data.
Google Analytics 4 (Measurement Protocol connector). Sends events to Google Analytics 4 through the Measurement Protocol from AudienceStream or EventStream, for web (gtag.js) or Firebase app streams.
Treasure AI (reads from Google Analytics)2 listings
AI Studio connection. Lets Treasure AI Studio agents pull GA4 reports, such as acquisition and event reports or custom ones, into a chat over a read-only Google Analytics connection.
GA4 Data API import. Imports Google Analytics 4 report data into Treasure Data through the Google Analytics Data API, signing in with Google OAuth or a service account JSON key.
Zeotap (sends data to Google Analytics)1 listing
Sends Zeotap audience membership to a GA4 web property as zeotap_event custom events through the Measurement Protocol, so GA4 audiences built on them can be used in Google Ads.
Other Analytics & BI tools
All tools on two or more CDPs →About these numbers
CdpHub documents each integration from the platform's own catalog, so a listing records what the platform says it supports, not a test of the connector. Each one notes which way data flows and where the integration runs. A platform can list more than one connector for Google Analytics, so listings can outnumber platforms; a platform that both sends data to Google Analytics and reads from it is counted once, as doing both. The rank orders all 2,243 tools in the directory by how many platforms list them; tools listed on the same number of platforms share a rank. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Google Analytics or any platform listed.
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