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Google Analytics integrations across CDPs

Directory data as of October 18, 2026

21 of the 44 customer data platforms in the CdpHub directory list an integration with Google Analytics, with 29 listings between them. Of those platforms, 1 both sends data to Google Analytics and reads from it, 13 only send data to it and 7 only read from it. 19 can run server-side, 11 client-side and 2 in the warehouse. 28 of the 29 listings link to their platform's own documentation.

21of 44 CDPs list Google Analytics
29listings across them
1sends data to Google Analytics and reads from it
#26most listed of 2,243 tools

Which CDPs list Google Analytics

21 of 44
Sends data to Google Analytics Reads from Google Analytics, or uses it as a source Does both

Not listed by 23 CDPs: Adobe Experience Platform, Bloomreach, Blueshift, Braze, DinMo, Informatica, Klaviyo, Leadspace, Lexer, Listrak, Microsoft Dynamics 365 Customer Insights, NICE, Odie, Ometria, Optimizely, Oracle, Redpoint Global, SAP CDP, SAS, Simon Data, Teradata, Upland BlueVenn and Zeta Global.

How each CDP connects to Google Analytics

21 CDPs · 29 listings
6sense (sends data to Google Analytics)1 listing
6sense → Google Analytics

Passes 6sense Company Identification API firmographics and segments to Google Analytics 4 as user properties through a Google Tag Manager event tag, for reporting in custom dimensions.

All 6sense integrations →
ActionIQ (reads from Google Analytics)1 listing
Google Analytics → ActionIQ

Google Analytics

All ActionIQ integrations →
Amperity (sends data to Google Analytics and reads from it)2 listings
Amperity → Google Analytics

Google Analytics 4 (purchase events). Sends in-store purchase events from Amperity to Google Analytics 4 through the Measurement Protocol, mapped from Amperity's transaction tables.

Google Analytics → Amperity

Google Analytics 4 (source). Pulls Google Analytics 4 property reports into Amperity through the batchRunReports endpoint, for example for acquisition channel reports.

All Amperity integrations →
BlueConic (sends data to Google Analytics)1 listing
BlueConic → Google Analytics

Exports BlueConic data to Google Analytics 4 as custom events, sending timeline events in batches through the Measurement Protocol and visitor data in real time through gtag.

All BlueConic integrations →
CaliberMind (reads from Google Analytics)1 listing
Google Analytics → CaliberMind

Imports up to 7 Google Analytics metrics and 10 dimensions from chosen accounts and views into CaliberMind, such as campaign, source and keyword data, to fill tracking gaps.

All CaliberMind integrations →
Chord (sends data to Google Analytics)2 listings
Chord → Google Analytics

Device mode. Loads GA4 through Chord's CDP in device mode with a measurement ID and maps Chord commerce events to GA4 ecommerce events such as view_item, add_to_cart and purchase.

Chord → Google Analytics

Measurement Protocol. Sends Chord events to GA4 from the server through the Measurement Protocol with an API secret and measurement ID, mapping orders, refunds and cart activity to GA4 events.

All Chord integrations →
CleverTap (reads from Google Analytics)1 listing
Google Analytics → CleverTap

Records Android app uninstalls in CleverTap in real time from the GA4 app_remove key event, which your own Firebase Cloud Function forwards to CleverTap with a shared user identifier.

All CleverTap integrations →
Fivetran Activations (sends data to Google Analytics)1 listing
Fivetran Activations → Google Analytics

Sends events from Fivetran Activations to Google Analytics 4 through a web or Firebase data stream, and updates user properties for client or app instance IDs already in GA4.

All Fivetran Activations integrations →
Hightouch (sends data to Google Analytics)1 listing
Hightouch → Google Analytics

Sends events from your warehouse to Google Analytics, including Firebase app, gtag.js and custom events.

All Hightouch integrations →
Insider One (sends data to Google Analytics)2 listings
Insider One → Google Analytics

App campaigns. Sends in-app seen events from app templates and app push click events from Insider One's web service to a Google Analytics 4 web stream, using a Measurement ID and API secret.

Insider One → Google Analytics

Web campaigns. Reports Insider One campaign impressions and clicks to Google Analytics 4 through a GA4 event tag named INSIDER in Google Tag Manager, with campaign details passed as data layer variables.

All Insider One integrations →
Lytics (sends data to Google Analytics)1 listing
Lytics → Google Analytics

Passes Lytics audiences and user IDs to GA4 as user properties through the Lytics tag, and sends Lytics events or audience changes to GA4 through the Measurement Protocol.

All Lytics integrations →
mParticle (sends data to Google Analytics)1 listing
mParticle → Google Analytics

Google Analytics 4. Forwards mParticle events from web and app inputs to Google Analytics 4 for traffic and engagement reporting.

All mParticle integrations →
RudderStack (sends data to Google Analytics)1 listing
RudderStack → Google Analytics

Google Analytics 4. Sends RudderStack page views, events and groups to Google Analytics 4, in cloud mode through the Measurement Protocol, in device mode or in hybrid mode.

All RudderStack integrations →
Salesforce Data 360 (reads from Google Analytics)1 listing
Google Analytics → Salesforce

Brings Google Analytics 4 reports, such as acquisition, active-user and demographic reports, into Data 360 in batches (beta).

All Salesforce Data 360 integrations →
SAP Engagement Cloud (reads from Google Analytics)1 listing
Google Analytics → SAP Engagement Cloud

Brings Google Analytics events into SAP Emarsys next to contact-mapped events, for segmentation, automation programs and web content personalized on browsing behavior.

All SAP Engagement Cloud integrations →
Segment (sends data to Google Analytics)2 listings
Segment → Google Analytics

Google Analytics 4 (cloud). Sends Segment data to Google Analytics 4 for analytics through Actions such as Add to Cart, Purchase and Page View.

Segment → Google Analytics

Google Analytics 4 (web). Sends Segment data to Google Analytics 4 for analytics through Actions such as Add to Cart, Search and Select Item.

All Segment integrations →
Snowplow (reads from Google Analytics)1 listing
Google Analytics → Snowplow

Reads Google Analytics cookies on your site, GA4 ones by default and Universal Analytics ones when enabled, and attaches their values to every Snowplow web event as entities.

All Snowplow integrations →
Spotler ActivatePro (sends data to Google Analytics)1 listing
Spotler ActivatePro → Google Analytics

Sends CrossEngage campaign events to Google Analytics 4 through the Measurement Protocol, set up as a webhook with a data stream's measurement ID and API secret.

All Spotler ActivatePro integrations →
Tealium (sends data to Google Analytics)4 listings
Tealium → Google Analytics

Cookie matching tag. Links each visitor's Google Analytics client ID from the _ga cookie, or else the Tealium visitor ID, to Tealium through Tealium iQ for server-side GA data.

Tealium → Google Analytics

GA4 tag. Deploys Google Analytics 4 through Tealium iQ to send page views, events and e-commerce data to GA4 properties.

Tealium → Google Analytics

Gtag.js tag. Deploys Google Analytics through gtag.js in Tealium iQ, built for Universal Analytics but also accepting GA4 measurement IDs, and sends events and e-commerce data.

Tealium → Google Analytics

Google Analytics 4 (Measurement Protocol connector). Sends events to Google Analytics 4 through the Measurement Protocol from AudienceStream or EventStream, for web (gtag.js) or Firebase app streams.

All Tealium integrations →
Treasure AI (reads from Google Analytics)2 listings
Google Analytics → Treasure AI

AI Studio connection. Lets Treasure AI Studio agents pull GA4 reports, such as acquisition and event reports or custom ones, into a chat over a read-only Google Analytics connection.

Google Analytics → Treasure AI

GA4 Data API import. Imports Google Analytics 4 report data into Treasure Data through the Google Analytics Data API, signing in with Google OAuth or a service account JSON key.

All Treasure AI integrations →
Zeotap (sends data to Google Analytics)1 listing
Zeotap → Google Analytics

Sends Zeotap audience membership to a GA4 web property as zeotap_event custom events through the Measurement Protocol, so GA4 audiences built on them can be used in Google Ads.

All Zeotap integrations →

Other Analytics & BI tools

All tools on two or more CDPs →

About these numbers

CdpHub documents each integration from the platform's own catalog, so a listing records what the platform says it supports, not a test of the connector. Each one notes which way data flows and where the integration runs. A platform can list more than one connector for Google Analytics, so listings can outnumber platforms; a platform that both sends data to Google Analytics and reads from it is counted once, as doing both. The rank orders all 2,243 tools in the directory by how many platforms list them; tools listed on the same number of platforms share a rank. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Google Analytics or any platform listed.

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