Segment integrations across CDPs

Segment

Delivers Segment identify, track, page, screen, group and alias calls to Bloomreach through Segment's Bloomreach destination, mapping them to customer updates and events.

Imports customer and event data from Segment into Blueshift with the Event API key, and returns campaign engagement and journey-generated events to Segment as a source.

Currents. Exports Braze events to Segment through Currents for analysis of conversions, retention and product usage in the tools Segment feeds.

Engage audiences. Syncs Segment Engage audiences to Braze as cohorts or as custom attributes and events, for targeting in Braze campaigns and Canvases.

Events. Sends Segment-tracked user data and events to Braze through a side-by-side SDK integration or server-to-server calls to the Braze REST API.

Receives Segment page and identify calls for website and product activity through a webhook a Segment admin sets up, feeding CaliberMind campaign, event and response tables.

Campaigns. Sends CleverTap data to Segment from campaigns built on past behavior segments or on user actions, which can be scheduled, recurring, capped or measured against a control group.

Export. Exports CleverTap system, engagement or selected events to Segment, where CleverTap is added as a source with a write key, as one-time or recurring partner exports.

Actions. Creates, updates or deletes CleverTap user profiles from Segment through the CleverTap (Actions) destination, using User Upload and User Delete presets triggered by identify or delete calls.

Native SDKs. Connects apps and sites that use Segment's Analytics-Kotlin, Analytics-Swift, web or React Native libraries to CleverTap, so first-party data collected with Segment reaches CleverTap.

Sends users, groups and track events from Fivetran Activations to Segment through the write key of an HTTP API source created in Segment.

Syncs warehouse segments, and customers entering or leaving them, to Segment for delivery to its integrations.

Insider One events. Streams Insider One events such as channel interactions, collected leads and purchases to Segment, with Insider added as a source in Segment's catalog, for routing to other tools.

Audiences. Syncs Segment Engage audiences and computed traits into Insider One through the Insider Audiences destination, so those groups can be segmented and messaged across channels.

Events. Sends Segment page, identify and track calls to Insider One through the Insider Cloud (Actions) destination, creating or updating user profiles and events from your sites and apps.

Sends events and customer data from a Segment project into Klaviyo to start and filter flows, build segments and personalize marketing.

Sends Listrak email events such as opens, clicks, bounces and conversions to Segment as a source, and as a destination updates Listrak profile fields that flag Engage audience members.

Sends Lytics audience entries and exits to Segment in real time as Identify or Track calls, so Segment can route them to other tools.

Client-side. Sends identify, group, track and page calls from Segment's Analytics.js in the browser to Totango, tagging each with the account ID so usage and attributes land on accounts.

Server-side. Routes server-side Segment calls from Node.js or Python apps to Totango through Segment's Totango destination, set up with a Service ID and US or EU region.

Customer data. Streams Twilio Segment customer data into ODP in near real time through Segment's Optimizely Data Platform destination, for teams that run ODP as their main CDP.

Engage audiences. Syncs Twilio Segment Engage audiences into ODP in near real time through Segment's Optimizely Advanced Audience Targeting destination, for the CDP audience sync setup.

Destination. Forwards RudderStack events of every type to a Segment source in real time, for teams running both CDPs.

Source. Receives events forwarded from Segment through a webhook, letting Segment-instrumented apps feed RudderStack.

Streams customer data that Segment collects from websites, apps and servers into SAP Emarsys in real time, mapping JSON properties to fields and starting automations from event sequences.

Sends event data from Segment sources, such as a website snippet, into Treasure Data through Segment's native Treasure Data destination set up in the Segment UI.