Chord integrations

Meta Ads (custom audiences and conversions). Syncs Chord data to Facebook custom audiences and conversions through Data Activations, connected by OAuth or by a system user token with ads_management, which Chord prefers.

Meta Ads (pixel). Loads the Meta Pixel through Chord's CDP and fires standard events like PageView, AddToCart and Purchase to one or several pixel IDs, for example one per agency or brand.

Google Ads (audiences and conversions). Syncs Chord data to Google Ads from Data Activations over OAuth, upserting Customer Match lists and sending call, click and enhanced conversions plus conversion adjustments.

Google Ads (gtag). Fires Google Ads gtag conversions in the browser from Chord checkout starts, orders or chosen pages, with enhanced conversion data such as email, phone and address.

TikTok (Conversions API). Sends Chord events to TikTok from Chord's servers through the Conversions API, mapping orders to CompletePayment, with an access token and pixel code.

TikTok (pixel). Loads the TikTok Pixel in the browser through Chord's CDP, identifying the user before each conversion event and offering Limited Data Use mode for CCPA.

Snapchat (Conversions API). Posts Chord events to Snapchat's Conversions API server to server with a pixel ID and access token, deduplicated against the Snap Pixel through a shared ID.

Snapchat (Snap Pixel). Loads the Snap Pixel through Chord's CDP and sends page views, product views, cart adds, checkouts, purchases and subscriptions to Snapchat Ads from the browser.

Microsoft Advertising (Conversions API). Posts Chord events to Microsoft Advertising's Conversions API server to server, pairing each with a page load event and sharing event IDs with the UET tag for deduplication.

Microsoft Advertising (UET tag). Fires the Microsoft Advertising UET tag from Chord events in the browser, sending page loads, track events with revenue and order IDs, and email or phone for enhanced conversions.

Pinterest (Conversions API). Sends Chord page and commerce events to Pinterest's Conversions API from the server with an ad account ID and conversion token, deduplicated with the tag by event ID.

Pinterest (tag). Loads the Pinterest Tag in the browser through Chord's CDP and forwards page visits, searches, category views and other commerce events, with optional enhanced match.

Braze (cloud mode). Forwards Chord commerce events, purchases and identity updates to Braze's users/track and users/identify REST endpoints in cloud mode, using a key from the Developer Console.

Braze (device mode). Runs Braze's web SDK through Chord's CDP in device mode, logging Order Completed as purchases, other track events as custom events and identify calls as user attributes.

Salesforce Marketing Cloud. Loads Chord data into Salesforce Marketing Cloud data extensions, contacts and API-triggered journeys through an installed package and Enhanced FTP uploads, or SOAP calls for small volumes.

Iterable (events). Passes all Chord track and page events to Iterable as custom events and upserts user profiles on identify calls, using an Iterable API key of the server-side type.

Iterable (source). Pulls Iterable campaigns, templates, lists, user history and email, SMS, push and in-app events into Chord through Iterable's REST and export APIs with a server-side key.

Klaviyo (events). Sends Chord track events that include an email or phone to Klaviyo and upserts profiles from identify calls, using a private API key with Events write access.

Klaviyo (source). Ingests Klaviyo flows, campaigns, metrics, lists, segments and events into Chord with a read-only private API key, while profile tables stay off unless Chord enables them.

Attentive (events). Passes Chord track events that carry an identifier, such as a phone, email or user ID, to Attentive's Custom Events API for SMS and email targeting, but not page views or identify calls.

Attentive (source). Receives Attentive SMS and email opt-ins, sends, opens, clicks, replies and subscriber attributes in Chord through a webhook, capturing events only from registration onward.

Dotdigital (API). Creates or updates Dotdigital contacts and imports Chord commerce events into Insight data collections over the v3 API, using a dedicated API user and the account region.

Dotdigital (tag). Loads the Dotdigital tag in the browser through Chord and feeds it page, product, cart and purchase events, which Dotdigital's abandoned browse and cart programs depend on.

Postie. Loads Postie's Letterpress SDK through Chord to report page views, captured emails and completed orders, so Postie can retarget shoppers with direct mail.

Sendlane (audiences). Tags existing Sendlane contacts with their Chord audiences, staged in a DynamoDB table and pushed by an AWS Lambda function using a Sendlane v2 API key.

Sendlane (events). Sends real-time shopper behavior and conversion events from Chord's CDP to a Sendlane account, so Sendlane can personalize email and SMS journeys and segments.

Google Analytics (device mode). Loads GA4 through Chord's CDP in device mode with a measurement ID and maps Chord commerce events to GA4 ecommerce events such as view_item, add_to_cart and purchase.

Google Analytics (Measurement Protocol). Sends Chord events to GA4 from the server through the Measurement Protocol with an API secret and measurement ID, mapping orders, refunds and cart activity to GA4 events.

Amplitude. Sends Chord events, identities and purchases to Amplitude in cloud mode over HTTP API v2 or in device mode with the browser SDK, which also supplies the session ID.

Heap (cloud mode). Sends Chord track and page events to Heap's server-side track API and identify traits to its user properties endpoint, using the project App ID and a US or EU region.

Heap (pixel). Loads Heap's browser SDK through Chord's CDP, passing Chord track, page and identify calls client-side while Heap's own capture, session replay and heatmaps run in the page.

Looker. Connects Chord to a brand's existing Looker instance through an API3 client ID and secret, so Chord can query the models and explores open to that Looker user.

Contentsquare. Installs the Contentsquare tag for Hotjar heatmaps, recordings and surveys through Chord's CDP with a site ID, after which the script records visitor behavior on its own.

PostHog. Sends Chord track events to PostHog under their own names, page events as pageviews and identify calls as user identification, using a PostHog project API key.

Triple Whale. Sends user-level events from Chord's client-side tracking to Triple Whale in device mode, set up with the store identifier and platform, for attribution and funnel analysis.

Northbeam. Reports Chord orders and refunds to the Northbeam Orders API from the server for multi-touch attribution, with a test mode that targets Northbeam's UAT environment.

Northbeam (pixel). Runs Northbeam's pixel on the storefront through Chord's CDP, forwarding page views, identities, purchases, email captures and custom goal events for attribution.