Snowplow integrations

Snowflake. Delivers enriched Snowplow events, plus failed events if chosen, to a single Snowflake events table through the Snowflake Streaming Loader, set up in Console with key-pair authentication.

Amazon S3. Archives enriched or failed Snowplow event streams from Kinesis into Amazon S3 as Gzip files with the S3 Loader, passing records it can't write to a separate Kinesis stream.

BigQuery. Loads enriched Snowplow events, and failed events if chosen, into BigQuery for analysis, keeping events in one table that adapts to new event types, set up in Console for AWS or GCP pipelines.

Amazon Redshift. Loads enriched Snowplow events from AWS pipelines into Amazon Redshift, Redshift Serverless included, as an events table plus a joinable table for each custom event or entity.

Google Cloud Storage. Copies Snowplow events from a Pub/Sub subscription into Google Cloud Storage with a Dataflow job, writing windowed files that can be compressed and partitioned by date or schema.

Databricks (batch). Loads Snowplow events into a Databricks events table with the RDB Loader's Databricks loader, which creates the schema and table itself and needs a Databricks cluster and access token.

Databricks (streaming). Streams Snowplow events to Databricks at low latency, staging files in a Unity Catalog volume for a Lakeflow Declarative Pipeline to load, which needs a premium Databricks plan.

Webhooks (GTM Server Side HTTP Request tag). Forwards events from a GTM Server Side container to any JSON HTTP endpoint with Snowplow's HTTP Request tag, building the request body from Snowplow Client or GA4 event data.

Webhooks (Snowbridge HTTP target). Delivers Snowplow events from Snowbridge to any HTTP endpoint, such as a GTM Server Side container, with basic auth or OAuth2, request templating, dynamic headers and beta response rules.

Google Tag Manager (server-side Snowplow Client). Receives Snowplow events in a Google Tag Manager server container, straight from the tracker or enriched by the pipeline, and maps them to common event data that GTM tags can use.

Google Tag Manager (server-side Snowplow Tag). Forwards events from a Google Tag Manager server container to the Snowplow collector with the Snowplow Tag, including events it builds from other clients such as GA4.

Google Tag Manager (web container). Deploys the Snowplow JavaScript tracker on your site through Google Tag Manager with the Snowplow v4 tag template from the gallery and its settings variable, plus an ecommerce tag.

CloudFront. Forwards Amazon CloudFront standard access logs to the Snowplow collector through an Amazon Data Firehose stream, where Enrich makes each log entry a page view, bots and AI agents included.

Google AMP. Tracks AMP pages in Snowplow through the amp-analytics component, which has Snowplow built in, sending page views, page pings, structured and custom events to your collector.

Cloudflare. Turns requests served through Cloudflare into Snowplow page view events with a Worker script, so visits from AI agents and bots that skip JavaScript are tracked too.

getanalytics.io. Runs Snowplow tracking inside the getanalytics.io analytics library through its @analytics/snowplow npm plugin, which Snowplow suggests only when web or Node apps feed several providers.

Google Analytics. Reads Google Analytics cookies on your site, GA4 ones by default and Universal Analytics ones when enabled, and attaches their values to every Snowplow web event as entities.

Mixpanel. Imports Snowplow events into Mixpanel through the Import API with a service account, using user ID and device ID mappings that suit Mixpanel's Simplified ID Merge.

Amplitude (event forwarder). Sends Snowplow events to Amplitude through a Console event forwarder that calls the HTTP API v2, mapping fields to Amplitude event, user and group properties.

Amplitude (GTM Server Side tag). Passes events from a GTM Server Side container to Amplitude's HTTP API v2 with Snowplow's Amplitude tag, merging self-describing event data into Amplitude event properties.

YouTube. Tracks embedded YouTube players automatically with a Snowplow web tracker plugin built on the YouTube Player API, recording playback, quality changes and buffering as media events.

Vimeo. Captures playback from Vimeo videos embedded by iframe or the Vimeo Player SDK as Snowplow media events, adding Vimeo cue point, chapter and interactive hotspot events.

Kantar Focal Meter. Sends the Snowplow domain user ID from the web tracker to a Kantar Focal Meter endpoint whenever it changes, optionally hashed, so the router meter can measure content audiences.

Kantar Focal Meter (mobile). Lets the Snowplow iOS and Android trackers pass the session user ID to a Kantar Focal Meter endpoint at app start or when it changes, for router-based audience measurement.