CDP platform · 1 of 44 in the CdpHub directory
mParticle integrations
CdpHub documents 326 listings from mParticle's catalog, covering 205 distinct tools. 267 of those listings send data from mParticle to a tool and 59 use a tool as a source. 288 can run server-side, 53 client-side and 12 in the warehouse; some run in more than one mode. Every listing links to mParticle's own documentation.
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Advertising
119 listings · 73 tools · the 6 most widely listed firstFacebook (custom audiences). Sends mParticle audiences to Facebook Ads Manager as custom audiences for targeting existing or prospective customers.
Facebook (events). Forwards mParticle events to Facebook for ad conversion tracking from apps and the web.
Facebook (offline conversions). Forwards offline purchases uploaded to mParticle through a custom feed to Facebook, now through the Conversions API.
Google Ads (conversions). Sends purchases, sign-ups and other conversions from mParticle to Google Ads for campaign measurement and bidding.
Google Ads (Customer Match). Sends mParticle audiences to Google Ads as Customer Match lists for search, YouTube and display targeting.
Google Ads (enhanced conversions). Supplements Google Ads conversion tags with hashed first-party data, such as email and phone, sent from mParticle for more accurate measurement.
LinkedIn (audiences). Sends mParticle audiences to LinkedIn for B2B targeting and remarketing, including company segments (enabled on request).
LinkedIn (Conversions API). Sends conversions from mParticle to LinkedIn's Conversions API server-side, measuring LinkedIn ad campaigns (enabled on request).
Snapchat (audiences). Sends mParticle audiences to Snapchat for ad targeting.
Snapchat (Conversions API). Passes conversions from websites, apps and offline sources to Snapchat's Conversions API server-side, replacing mParticle's older Snapchat event integration.
Microsoft Advertising (Customer Match). Uploads mParticle audiences as Customer Match lists in Microsoft Advertising, so Bing search and partner-site ads can target them.
Microsoft Advertising (UET tag). Sends web conversions to Microsoft Advertising (Bing Ads) through its UET tag, client-side with mParticle's web kit or server-side on request.
Show the other 67 Advertising toolsShowing all 73 Advertising tools
The Trade Desk (audiences). Sends mParticle audiences to The Trade Desk for programmatic targeting across display, video and other formats.
The Trade Desk (cookie sync). Links mParticle IDs to The Trade Desk cookie IDs, so web users can be matched for audience sharing.
The Trade Desk (offline measurement). Sends mParticle conversion data to The Trade Desk for offline measurement of campaigns.
X Ads (Conversions API). Sends web conversions from mParticle to the X Conversions API server-side, alongside or instead of the X Pixel.
X Ads (pixel). Loads the X (formerly Twitter) conversion pixel on your website through mParticle's web kit, for ad conversion tracking.
X Ads (tailored audiences). Sends mParticle audiences to X (formerly Twitter) as tailored audiences for targeting promoted posts.
Amazon Ads (audiences). Sends mParticle audiences to Amazon Ads so campaigns can reach or exclude those customers across Amazon.
Amazon Ads (Conversions API). Sends mParticle conversion events to Amazon DSP through Amazon's Conversions API, for attribution and campaign optimization.
Reddit (audiences). Sends mParticle audiences to your Reddit ads account for targeting and measuring Reddit campaigns.
Reddit (Conversions API). Sends conversion events from mParticle to the Reddit Conversions API server-side, for Reddit ad measurement.
Branch (data subject requests). Forwards erasure requests from mParticle to Branch so its copy of the user's data is deleted.
Branch (events). Forwards mParticle events to Branch for deep linking and attribution, with kits that map custom and commerce events on mobile and web.
Branch (server-to-server events). Sends mParticle events to Branch server-side, for attribution from inputs such as Alexa as well as mobile and web.
Branch (feed). Brings Branch attribution and deep-link events into mParticle as a feed.
AppsFlyer (data subject requests). Forwards erasure requests from mParticle to AppsFlyer, so the user's attribution data is deleted there as well.
AppsFlyer (events). Forwards mParticle app events to AppsFlyer for mobile attribution, with the AppsFlyer kit required in your apps.
AppsFlyer (feed). Brings AppsFlyer attribution and in-app event data into mParticle as a feed.
Rokt (audiences). Sends mParticle audiences to Rokt to make ecommerce offers more relevant during checkout.
Rokt (events). Forwards mParticle conversion events to Rokt to improve the relevance of its ecommerce ads and messages.
Rokt (Thanks and Pay+). Activates Rokt's Thanks and Pay+ SDK through mParticle to render offers on payment and order-confirmation pages.
Google Ad Manager. Sends mParticle audiences to Google Ad Manager for targeting ads across publisher inventory.
Kochava (data subject requests). Forwards erasure requests from mParticle to Kochava, so its attribution records for the user are deleted.
Kochava (events). Forwards mParticle app events to Kochava for mobile attribution, through the Kochava kit on iOS and Android.
Kochava (feed). Brings Kochava install and attribution postbacks into mParticle as a feed.
Impact. Forwards mParticle conversions and user data to impact.com for partnership attribution and payouts.
Adobe Audience Manager. Sends mParticle audiences to Adobe Audience Manager, Adobe's data management platform, for use as segments across channels.
Spotify Ads. Sends conversion events from mParticle to the Spotify Conversions API server-side, measuring Spotify audio and podcast ads.
Google Marketing Platform. Forwards mParticle events to Google Marketing Platform tools such as Google Analytics 360, Display & Video 360 and Search Ads 360.
Google Marketing Platform (audiences). Sends mParticle audiences to Google's ad tools, including Display & Video 360, Google Ad Manager and Authorized Buyers.
Google Marketing Platform (cookie sync). Links mParticle IDs to Google Marketing Platform cookie IDs, so Google audience integrations can match web users.
Google Marketing Platform (offline conversions). Uploads offline conversions from mParticle to Campaign Manager 360 through its API, so ads get credit for offline sales.
Xandr (audiences). Sends mParticle audiences to Xandr, documented for programmatic buying in Xandr Invest, which Microsoft closed on February 28, 2026.
Xandr (cookie sync). Links mParticle IDs to Xandr cookie IDs, so web users can be matched in Xandr audiences.
Button (audiences). Sends mParticle audiences to Button, the mobile commerce platform, for targeting shoppers in publisher apps.
Button (events). Forwards mParticle commerce events to Button so mobile purchases driven by publisher apps can be attributed.
Hyperlocology. Forwards mParticle data to Hyperlocology to run per-location digital advertising for franchise and multi-location brands.
ironSource. Sends mParticle audiences to ironSource for programmatic mobile user acquisition.
LifeStreet. Sends mParticle audiences to LifeStreet for in-app advertising campaigns.
Mediasmart. Sends mParticle audiences to Mediasmart, a unified programmatic platform, for cross-screen targeting.
Persona.ly. Sends mParticle audiences to Persona.ly for CPA-focused mobile user acquisition.
Triton Digital. Sends mParticle audiences to Triton Digital for audio streaming and podcast ad targeting.
Email & Marketing Automation
57 listings · 26 tools · the 6 most widely listed firstBraze (audiences). Sends mParticle audiences to Braze, where they appear as segments for campaign and Canvas targeting.
Braze (data subject requests). Forwards erasure requests from mParticle to Braze, removing the user's Braze profile as well.
Braze (events). Forwards mParticle events, purchases and user attributes to Braze, through its web and mobile SDK kits or server-side.
Braze (feed). Brings Braze interaction data, such as message sends and opens, into mParticle as a feed for each app platform.
Salesforce Marketing Cloud (audiences). Sends mParticle audiences to Salesforce Marketing Cloud for email and journey targeting.
Salesforce Marketing Cloud (events). Forwards mParticle events and contact data to Salesforce Marketing Cloud for automated email, mobile and social messaging.
Salesforce Marketing Cloud (MobilePush). Forwards mParticle data to Salesforce Marketing Cloud MobilePush for targeted push notifications (Salesforce approval required).
Salesforce Marketing Cloud (feed). Brings Salesforce Marketing Cloud engagement data into mParticle as a feed.
Iterable (audiences). Sends mParticle audiences to Iterable lists for email, push, SMS and in-app campaigns.
Iterable (events). Forwards mParticle events and user data to Iterable to trigger marketing, transactional and lifecycle campaigns.
Iterable (feed). Brings Iterable messaging events, such as sends, opens and clicks, into mParticle as a feed.
Mailchimp (audiences). Keeps Mailchimp lists in step with mParticle audiences through Mailchimp's v3 API.
Mailchimp (events). Forwards mParticle events and user data to Mailchimp for email campaign targeting and tracking.
Mailchimp (feed). Brings Mailchimp email events into mParticle as a feed through a Mailchimp webhook.
Show the other 20 Email & Marketing Automation toolsShowing all 26 Email & Marketing Automation tools
Airship (audiences). Sends mParticle audiences to Airship so push, in-app, email and SMS campaigns can target those users.
Airship (events). Forwards mParticle events and user attributes to Airship to trigger and personalize push and in-app messages.
Airship (feed). Brings Airship messaging engagement data into mParticle as a feed, with one feed per iOS, Android or web input.
Oracle Responsys (audiences). Sends mParticle audiences to Oracle Responsys for cross-channel B2C campaigns.
Oracle Responsys (events). Forwards mParticle events and profile data to Oracle Responsys for email, mobile and cross-channel marketing.
Emarsys. Sends mParticle audiences to SAP Emarsys through its Enhance marketplace, for personalized email, mobile and web campaigns.
Customer.io (audiences). Sends mParticle audiences to Customer.io as segments for email, SMS and push targeting.
Customer.io (events). Forwards mParticle events and user attributes to Customer.io to trigger email, SMS and push messages.
Customer.io (feed). Brings Customer.io message delivery and engagement events into mParticle as a feed.
MoEngage (audiences). Sends mParticle audiences to MoEngage for personalized engagement campaigns.
MoEngage (events). Forwards mParticle events and user attributes to MoEngage to personalize push, email and in-app engagement.
MoEngage (feed). Brings MoEngage campaign engagement events into mParticle as a feed.
Adobe Campaign. Sends mParticle audiences to Adobe Campaign for planning and targeting cross-channel campaigns.
CleverTap (audiences). Sends mParticle audiences to CleverTap for segmenting and targeting engagement campaigns.
CleverTap (events). Forwards mParticle events and user profiles to CleverTap for retention analytics and messaging.
CleverTap (feed). Brings CleverTap campaign and engagement events into mParticle as a feed.
Batch (audiences). Sends mParticle audiences to Batch to target push notifications, in-app messages and web push campaigns.
Batch (events). Forwards mParticle events and attributes from any platform to Batch to personalize push and in-app messaging.
Leanplum (audiences). Sends mParticle audiences to Leanplum for targeting push, email and in-app campaigns.
Leanplum (events). Forwards mParticle events and user attributes to Leanplum for mobile messaging, personalization and A/B tests.
Leanplum (feed). Brings Leanplum messaging and engagement events into mParticle as a feed.
White Label Loyalty. Forwards mParticle events to White Label Loyalty to award points and personalize reward experiences.
Personalization & Testing
29 listings · 19 tools · the 6 most widely listed firstAdobe Target. Syncs mParticle audience membership to Adobe Target profiles through Adobe's bulk profile update API, for testing and personalization.
Movable Ink (V1). Forwards mParticle customer data and events to Movable Ink to generate personalized images and content in email.
Movable Ink (V2). Forwards mParticle customer data and events, including custom feeds, to Movable Ink through its newer integration, for personalized content.
Dynamic Yield (audiences). Sends mParticle audiences to Dynamic Yield to personalize content, recommendations and messaging by segment.
Dynamic Yield (events). Forwards mParticle events to Dynamic Yield for real-time personalization and recommendations.
Insider (audiences). Sends mParticle audiences to Insider as user attributes that its attribute-based segments can use.
Insider (events). Forwards mParticle events and user data to Insider for AI-driven, cross-channel personalization.
LaunchDarkly. Brings events exported from LaunchDarkly's data export into mParticle as a feed of custom events and screen views.
Show the other 13 Personalization & Testing toolsShowing all 19 Personalization & Testing tools
Blueshift (data subject requests). Forwards erasure requests from mParticle to Blueshift, deleting the user's profile there too.
Blueshift (events). Forwards mParticle events and user data to Blueshift for cross-channel personalization, with client-side kits maintained by Blueshift.
Blueshift (feed). Brings Blueshift campaign engagement data into mParticle as a feed.
Split (events). Forwards mParticle events to Split (now Harness FME) to measure feature flags and experiments.
Split (feed). Brings Split feature flag and experiment data into mParticle as a feed, including anonymous traffic mapped to reserved identity types.
Wunderkind Audiences (formerly SmarterHQ). Forwards mParticle events to SmarterHQ for real-time behavioral marketing across channels.
Crossing Minds. Forwards mParticle events to Crossing Minds to power cookieless product recommendations such as related items.
Multiplied. Forwards mParticle customer data to Multiplied to produce personalized videos, images and web experiences.
13 more categories
Open one to see its toolsAnalytics & BI
28 listings
Google Analytics 4. Forwards mParticle events from web and app inputs to Google Analytics 4 for traffic and engagement reporting.
Mixpanel (audiences). Sends mParticle audience membership to Mixpanel so you can analyze engagement and retention by segment.
Mixpanel (data subject requests). Forwards erasure requests from mParticle to Mixpanel, deleting the user's event history there.
Mixpanel (events). Forwards mParticle events and user data to Mixpanel for product analytics on web, mobile and IoT.
Mixpanel (cohorts feed). Imports Mixpanel cohorts as mParticle user attributes, so audiences can be built from Mixpanel's behavioral segments.
Amplitude (data subject requests). Forwards erasure requests received by mParticle to Amplitude, so deleted users' data is removed there too.
Amplitude (events). Forwards mParticle events and user attributes to Amplitude for product analytics and real-time dashboards.
Adobe Analytics (cookie sync). Matches Adobe's visitor ID to mParticle's web users through a cookie sync, so the ID can be used by audience integrations.
Adobe Analytics (events). Forwards mParticle events to Adobe Analytics with support for Adobe's Experience Cloud ID, through a hybrid kit on iOS, Android and web.
Adobe Analytics (server-to-server). Sends mParticle events to Adobe Analytics entirely server-side, identifying users by Adobe Visitor ID.
Show the other 14 Analytics & BI toolsShowing all 20 Analytics & BI tools
Kissmetrics. Forwards mParticle events and user data to Kissmetrics for funnel and revenue analytics.
Apteligent. Forwards mParticle app data to Apteligent for crash reporting and app performance monitoring.
Inspectlet. Loads Inspectlet session recording on your website through mParticle's web kit, so you can replay what visitors do.
AdPredictive. Brings AdPredictive's customer intelligence data into mParticle as a feed, enriching profiles for targeting.
Personify XP. Forwards mParticle events to Personify XP, which predicts user goals from real-time behavior to personalize experiences.
Data Infrastructure
25 listings
Snowflake (audiences). Writes mParticle audiences to Snowflake tables for activation, analysis and enrichment.
Snowflake (warehouse). Loads all incoming mParticle data into Snowflake, where you can query the raw events with SQL.
Snowflake (Warehouse Sync). Pulls user attributes and events from Snowflake tables into mParticle in single, on-demand or repeating runs, signing in as a dedicated user with a key pair.
BigQuery (audiences). Writes mParticle audience membership to tables in a BigQuery dataset in your Google Cloud project.
BigQuery (warehouse). Loads incoming mParticle data into a BigQuery dataset so you can query it directly with SQL.
BigQuery (Warehouse Sync). Imports user and event data from a BigQuery dataset into mParticle through a Google Cloud service account with read access, as one-time or scheduled syncs.
Amazon Redshift. Loads all incoming mParticle data into an Amazon Redshift cluster, so you can query events and user data with SQL.
Amazon Redshift (Warehouse Sync). Brings user and event data from Amazon Redshift or Redshift Serverless into mParticle, with access through an IAM role that mParticle assumes.
Google Cloud Storage (audiences). Writes mParticle audience membership files to a Google Cloud Storage bucket.
Google Cloud Storage (events). Writes mParticle event batches to a Google Cloud Storage bucket for archiving or processing.
Databricks. Loads mParticle data into Databricks Delta Lake, where scheduled jobs and SQL queries can work on it.
Databricks (Warehouse Sync). Ingests user and event tables, but not views, from Databricks into mParticle through Delta Sharing, as one-time or recurring syncs.
Show the other 10 Data Infrastructure toolsShowing all 16 Data Infrastructure tools
Azure Blob Storage. Writes mParticle event batches as files to Azure Blob Storage, Microsoft's object storage, for archiving or processing.
Amazon Kinesis. Streams mParticle events into an Amazon Kinesis data stream for real-time processing by your own applications.
Google Pub/Sub. Publishes mParticle events to a Google Pub/Sub topic so your own services can process them.
Azure Event Hubs. Streams mParticle events into an Azure Event Hub for real-time telemetry processing.
Amazon SQS. Sends mParticle events to an Amazon SQS queue so your own services can consume them reliably.
Amazon Kinesis Firehose (audiences). Streams mParticle audience membership changes into an Amazon Kinesis Firehose delivery stream for your own processing.
Amazon Kinesis Firehose (events). Streams mParticle events into an Amazon Kinesis Firehose delivery stream, which can load them into S3, Redshift and other stores.
Amazon SNS. Publishes mParticle events to an Amazon SNS topic, which fans them out to subscribing endpoints.
Custom Feed. Streams data into mParticle from any source, such as a CRM or analytics service, through mParticle's Events API.
E-commerce
18 listings
Talon.One (audiences). Sends mParticle audiences to Talon.One so promotions and loyalty rules can target them.
Talon.One (events). Forwards mParticle events to Talon.One, the promotion engine, to trigger coupons, discounts and loyalty rewards.
Talon.One (feed). Brings Talon.One promotion and coupon events into mParticle as a feed.
Talon.One (loyalty feed). Brings Talon.One loyalty program notifications, such as points changes, into mParticle through a webhook.
Show the other 4 E-commerce toolsShowing all 10 E-commerce tools
Punchh (audiences). Sends mParticle audiences to Punchh for restaurant and retail loyalty campaigns.
Punchh (events). Forwards mParticle events to Punchh to personalize one-to-one loyalty engagement.
Punchh (feed). Brings Punchh loyalty and guest engagement data into mParticle as a feed.
SessionM (events). Sends SessionM the custom events, screen views, attributes and identities it uses for loyalty and engagement, once those events are defined in SessionM.
SessionM (feed). Brings SessionM loyalty and engagement data into mParticle as a feed.
Identity & Enrichment
13 listings
Epsilon. Forwards mParticle events to Epsilon, which now runs Conversant's media business, for personalized ads across devices.
Foursquare (audiences). Sends mParticle audiences to Foursquare, which pairs with the Foursquare feed to return real-world visit data for those users.
Foursquare (feed). Brings Foursquare's real-world visitation data for your users into mParticle as a feed, paired with the Foursquare audience integration.
Foursquare Movement SDK (events). Embeds Foursquare's Movement SDK in iOS and Android apps through an mParticle kit, for geo-aware engagement.
Foursquare Movement SDK (feed). Brings Foursquare Movement SDK location events into mParticle as a feed.
ShareThis. Sends mParticle audiences to ShareThis, which pairs with the ShareThis feed to return interest and intent data from its publisher network.
ShareThis (feed). Brings ShareThis audience insights, such as interests and B2B intent, into mParticle as a feed.
Show the other 3 Identity & Enrichment toolsShowing all 9 Identity & Enrichment tools
Reveal Mobile. Forwards mParticle location data to Reveal Mobile, which turns GPS and beacon signals into audiences for app publishers.
Engagement & Feedback
9 listings
Apptentive. Adds Apptentive's in-app surveys, messages and ratings prompts to iOS and Android apps through mParticle's kits.
Mobile & Push
7 listings
Localytics. Forwards mParticle app events to Localytics for analytics, attribution and push and in-app messaging.
RevenueCat. Brings RevenueCat in-app subscription events into mParticle as a feed, matched to users by mParticle ID.
Customer Data Platform
5 listings
Treasure Data (audiences). Writes mParticle audience membership to a table in Treasure Data, the customer data platform.
Treasure Data (events). Forwards mParticle events to a Treasure Data database table for unified customer profiles.
Census. Brings warehouse data into mParticle through Census reverse ETL, as custom events or user attributes.
Customer Support
4 listings
Developer Tools & APIs
4 listings
Google Tag Manager. Pushes events from mParticle's web SDK into the Google Tag Manager data layer, where your GTM tags and triggers use them.
Adobe Experience Platform. Forwards mParticle event data to Adobe Experience Platform, where it feeds real-time profiles and personalized experiences.
CRM & Sales
3 listings
Salesforce (Sales and Service Cloud events). Sends mParticle event data to Salesforce Sales Cloud and Service Cloud through the Bulk API 2.0, for CRM and support teams.
Salesforce (Sales and Service Cloud feed). Brings Salesforce Sales Cloud and Service Cloud records, such as leads and cases, into mParticle as a feed.
Security & Privacy
3 listings
Integration catalog breadth
Distinct tools documented per platform: the five largest of 44, then mParticle and its neighbours. Breadth counts what a catalog lists; it says nothing about how deep, current or well-built each connector is.
- 1Tealium636
- 2Segment (Twilio)459
- 3Klaviyo395
- 4Hightouch296
- 5ActionIQ (Uniphore)293
- 7RudderStack209
- 8mParticle205
- 9Fivetran Activations (formerly Census)181
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Integration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readResearch reportCDP Vendor Evaluation FrameworkOct 2026 · 6 min readAbout these numbers
CdpHub documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool can appear several times when a platform lists more than one connector for it, so listings can outnumber tools. A listing that runs in more than one mode counts in each, so the mode counts can add up to more than the listings. "Listed on 38 of 44 CDPs" counts every platform in the directory that lists the tool; the listing count beside it is mParticle's alone. Counts are updated as catalogs change; this page reflects the directory as of October 17, 2026. CdpHub is independent and not affiliated with mParticle.
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