Optimizely integrations across CDPs

Enriches Optimizely Data Platform account and contact records with 6sense firmographic, technographic and people data through 6sense's enrichment APIs, which use purchased credits.

Optimizely

Destination. Sends data from Amperity to an Amazon S3 bucket that Optimizely imports, for use in its experimentation platform.

Source. Pulls Optimizely's enriched event exports, with experiment and variation IDs, into Amperity from Amazon S3.

Exports BlueConic profile data and segment memberships to Optimizely X through the Optimizely tag on selected channels, for audience targeting in experiments.

Sends Braze segments and events to Optimizely's ODP each night, streams Currents events into Optimizely reports, and brings ODP data and events back to Braze.

Sends events identified by UUID from Fivetran Activations to an Optimizely project, using its account ID and project ID.

Syncs user attributes and custom events from your warehouse into Optimizely for experimentation and personalization.

Data Platform. Writes Lytics audience membership onto Optimizely Data Platform customer profiles as boolean attributes in real time, for Real-Time Segments in Feature Experimentation.

X Experimentation. Creates a matching Optimizely X audience for each API-enabled Lytics audience every hour, resolved in the browser from the ly_segs cookie for experiments.

Shares Customer Insights - Data segments with Optimizely Web Experimentation as audiences, matched through the _msci cookie on sites running both tracking scripts (preview).

Audiences. Sends mParticle audiences to Optimizely for targeting experiments and personalization.

Events. Forwards mParticle events to Optimizely to measure how web and app experiments affect engagement.

Moves Oracle Unity segment data to Optimizely by exporting it to an SFTP server with a campaign job and then using Optimizely's data upload.

Feature Experimentation. Sends RudderStack users and events to Optimizely Feature Experimentation (formerly Full Stack) to measure server-side and app experiments, in cloud mode or in device mode on mobile.

Web Experimentation. Connects Optimizely Web Experimentation to RudderStack's JavaScript SDK in device mode, sending events to Optimizely and recording which experiments each visitor sees.

Optimizely Web. Sends identify, track and page calls from Segment to Optimizely for A/B testing and personalization in device mode.

Adds Optimizely X experiment and variation details as an entity on every event the Snowplow web tracker sends, through the Optimizely X plugin, for A/B test analysis.

Connects CrossEngage to Optimizely Dynamic Customer Profiles with an Optimizely API token, matching users on the DCP unique ID kept as a CrossEngage trait.

Data Platform connector. Adds users to or removes them from Optimizely Data Platform audiences from AudienceStream.

DCP connector. Updates customer profiles in Optimizely Dynamic Customer Profiles from AudienceStream or EventStream.

Events connector. Tracks events and activates users in Optimizely experiments server-side from AudienceStream or EventStream.

Web Experimentation tag. Adds Optimizely Web Experimentation through Tealium iQ for A/B and multivariate tests.

Batch. Sends Zeotap audiences of Optimizely IDs to Optimizely through its REST APIs with an access token, so its web campaigns can personalize the experience for those visitors.

Real-time. Sends users who qualify for a Zeotap journey to Optimizely Data Platform via its REST APIs, keyed on the Optimizely ID cookie, for real-time segments in Optimizely Web and Full Stack.

Sends customer data from Zeta to Optimizely through a Channel Manager channel following Optimizely's Custom Event API and authentication API, from Experiences or broadcasts.