The Trade Desk integrations across CDPs

Sends 6sense audience segments to The Trade Desk as UID2 identifiers built from enriched emails and phone numbers, refreshed daily for display, video, native and CTV campaigns.

The Trade Desk

Audiences. Sends Real-Time CDP audiences to The Trade Desk's first-party endpoint, keyed on device IDs or Trade Desk IDs, for retargeting and audience-targeted ad campaigns.

CRM. Sends Real-Time CDP audiences to The Trade Desk using CRM identifiers such as plain or hashed emails and phone numbers, for first-party ad targeting and suppression.

Real-Time Conversions API. Sends conversion events server-side to The Trade Desk's Real-Time Conversions API through event forwarding, configured with advertiser, UPixel and tracker IDs.

3P Marketplace. Makes a brand's UID 2.0-based audiences from Amperity available in The Trade Desk's third-party data marketplace for other advertisers to buy.

Audiences. Manages audiences in The Trade Desk DSP from Amperity, for display, video, connected TV and audio campaigns using Unified ID 2.0.

Offline events. Sends offline measurement data such as in-store sales from Amperity to The Trade Desk for attribution and targeting.

Sends BlueConic segments to audiences in The Trade Desk with a retention period, and can collect Trade Desk IDs from site visitors through a match tag to store on profiles.

Sends Blueshift segments to The Trade Desk as LiveRamp-matched audiences for US customers, configured with your advertiser ID and an encryption key from The Trade Desk.

Syncs first-party Braze users into The Trade Desk audiences or CRM data segments for retargeting, lookalike modeling and exclusions, under Audience Sync Pro.

Loads The Trade Desk Universal Pixel through Chord and maps page views and commerce events like cart adds and purchases to its event names, with revenue and item data.

CRM segments. Creates The Trade Desk CRM segments in a chosen region from DinMo segments and keeps them updated with emails or phone numbers, plain or SHA-256 hashed.

First-party segments. Builds The Trade Desk first-party segments from DinMo audiences using identifiers such as Trade Desk GUIDs, UID2, EUID, RampID or hashed emails and phones.

Syncs CRM data segments, conversion events and campaign, ad group, advertiser and tracking tag records to The Trade Desk from Fivetran Activations.

Syncs first-party audiences and conversion events from your warehouse to The Trade Desk for targeting, suppression and measurement.

Exchanges cookie IDs with The Trade Desk through the Lytics tag, exports audiences and conversions to it, and imports ad groups with their reports as Lytics Experiences.

Audiences. Sends mParticle audiences to The Trade Desk for programmatic targeting across display, video and other formats.

Cookie sync. Links mParticle IDs to The Trade Desk cookie IDs, so web users can be matched for audience sharing.

Offline measurement. Sends mParticle conversion data to The Trade Desk for offline measurement of campaigns.

Creates The Trade Desk CRM data segments and posts email or phone contact lists to them from Redpoint Interaction exports processed by an RPDM project.

Audiences. Uploads first-party audience segments from your warehouse to The Trade Desk with RudderStack Reverse ETL, for programmatic targeting.

Real-Time Conversions API. Sends conversion events from RudderStack to The Trade Desk's real-time conversions API, server-side, for programmatic campaign measurement.

The Trade Desk Crm. Syncs Segment audiences to The Trade Desk Crm for advertising and CRM, using Actions such as Sync Audience to CRM Data Segment (beta).

Shares UID2 identifiers for Simon Data segments with The Trade Desk through a Snowflake data share, creating Trade Desk segments for targeting and suppression, in beta flows only.

Cookie matching tag. Matches the Tealium visitor cookie with The Trade Desk's user cookie.

CRM Data connector. Uploads targeting data and conversion data to The Trade Desk through its CRM API from AudienceStream or EventStream.

First-Party Data connector. Sends first-party advertiser data, keyed by TDID or UID2, to The Trade Desk from AudienceStream or EventStream.

In-App Events connector. Sends in-app events to The Trade Desk from AudienceStream or EventStream, for mobile app campaign measurement.

Offline Conversion connector. Sends offline conversions to The Trade Desk in batches from AudienceStream or EventStream.

Real-Time Conversion Events connector. Sends conversion events to The Trade Desk's real-time conversions API from EventStream.

Real-Time Conversion Events tag. Adds The Trade Desk's real-time conversion tag through Tealium iQ to send purchases and other events, with order and product details, to sharpen bidding.

Third-Party Data connector. Uploads and deletes third-party data in The Trade Desk from AudienceStream, and since it isn't in Tealium's marketplace, Tealium and The Trade Desk enable it.

Universal Pixel. Adds The Trade Desk's universal pixel through Tealium iQ for more granular reporting on site activity.

CRM data. Uploads customer lists such as emails and phone numbers from Treasure Data to The Trade Desk's CRM Data API to build segments, using a CRM data token and advertiser ID.

DMP segments. Syncs The Trade Desk IDs into a Treasure Data table through a cookie-syncing tag, then sends segments keyed on those IDs to The Trade Desk DMP for DSP targeting, without PII.

Import. Imports The Trade Desk advertisers, campaigns, data groups and tracking tags into Treasure Data, with a retry limit for each API call.

Audiences. Sends Zeotap audiences of MAIDs, TTD cookies, EUID or netID to The Trade Desk as a partner, advertiser or system org, so TTD campaigns can target those users.

CRM data. Sends raw or hashed emails and phone numbers from Zeotap to a Trade Desk advertiser through the CRM Data Platform API, for consented targeting based on EUID.

Data monetization. Publishes Zeotap audiences as buyable third-party segments in The Trade Desk's data taxonomy, each carrying a CPM plus a percent-of-media rate, matched on TTD cookies, mobile ad IDs and ID5.

First-party data. Publishes Zeotap audiences into your own Trade Desk advertiser account as first-party segments, using the advertiser's secret key, for targeting on TTD-bought inventory.