Microsoft Advertising integrations across CDPs

Bing Ads

Bing audiences. Sends Real-Time CDP audiences to Microsoft Advertising (Bing) as custom audiences keyed on Microsoft Advertising IDs, for search, display and native ad targeting.

Customer Match. Sends Real-Time CDP audiences to Microsoft Advertising as Customer Match lists matched by email, to re-engage known customers in Search and Audience Network ads.

UET tag. Adds the Microsoft Advertising (Bing Ads) UET tag through Adobe tags to record what people do after clicking a search ad, for conversion tracking and remarketing lists.

Conversions API. Sends server-side conversion events from Amperity to the Microsoft Advertising Conversions API for attribution, measurement and remarketing audiences.

Customer Match. Pushes customer lists from Amperity to Microsoft Advertising through its Customer List Record Bulk API, for ads on Bing, Outlook and its audience network.

Offline conversions. Sends offline conversions such as store purchases and phone orders from Amperity to Microsoft Advertising, matched by click ID or hashed email or phone.

Creates and updates Microsoft Advertising Customer Match lists from BlueConic segments in batch runs, with an option to take out profiles that leave a segment.

Syncs Blueshift segments to Microsoft Advertising Custom Audiences via LiveRamp for US customers, which needs your Microsoft Ads customer ID and OAuth authorization set up in LiveRamp.

Pulls Microsoft Advertising (Bing) daily ad and campaign performance reports and campaign history into CaliberMind's campaign and performance tables through a pull-only connector.

Conversions API. Posts Chord events to Microsoft Advertising's Conversions API server to server, pairing each with a page load event and sharing event IDs with the UET tag for deduplication.

UET tag. Fires the Microsoft Advertising UET tag from Chord events in the browser, sending page loads, track events with revenue and order IDs, and email or phone for enhanced conversions.

Creates Microsoft Advertising audiences from DinMo segments and syncs members by email, plain or SHA-256, once the account has accepted Microsoft's customer match terms.

Syncs Customer Match audiences by email and sends offline conversions to Microsoft Advertising from Fivetran Activations through a Microsoft OAuth connection.

Destination. Uploads warehouse audience lists to Microsoft Advertising for retargeting and lookalike audiences.

Audience size report. Pulls Microsoft Bing Ads audience sizes into the warehouse on a daily schedule so they can be queried next to other data, as the platform's estimates rather than exact counts.

Fills Microsoft Advertising customer match lists from Lytics audiences every hour and sends audience events to the UET Conversions API for conversion tracking.

Exports Customer Insights - Data segments into a Microsoft Advertising custom audience as hashed emails for Customer Match targeting, up to 500,000 profiles (preview).

Customer Match. Uploads mParticle audiences as Customer Match lists in Microsoft Advertising, so Bing search and partner-site ads can target them.

UET tag. Sends web conversions to Microsoft Advertising (Bing Ads) through its UET tag, client-side with mParticle's web kit or server-side on request.

Creates and fills Microsoft Advertising customer match lists from Redpoint Data Management by posting files to a Bing upload location through its SOAP and REST endpoints.

Audiences. Keeps Microsoft Advertising customer match lists in step with audiences from your warehouse or RudderStack, adding and removing users.

Offline conversions. Uploads offline conversions from your warehouse to Microsoft Advertising with RudderStack Reverse ETL, so ads get credit for sales made elsewhere.

UET tag. Loads the Microsoft Advertising (Bing Ads) UET tag on your site through RudderStack's JavaScript SDK to track conversions and build retargeting lists.

Brings Microsoft Advertising campaigns, ad groups, ads, audiences and performance reports into Data 360 in batches or through Zero Copy query federation (beta).

Bing Ads. Sends track and page calls from Segment to Bing Ads for advertising in device mode.

Syncs Simon Data segments into Microsoft Advertising customer match lists for retargeting, Yahoo included, after authorizing on Microsoft's site, an integration offered only in Simon Activate.

Customer Match connector. Adds users to or removes them from Microsoft Advertising Customer Match audiences through the Bulk API, from AudienceStream.

Offline Conversions connector. Sends offline conversion events to Microsoft Advertising (Bing Ads) from EventStream.

UET Conversion API connector. Sends conversion events, singly or batched, to Microsoft Advertising through the UET Conversion API from AudienceStream or EventStream, enabled on request by Tealium and Microsoft.

UET tag. Adds Microsoft Advertising's Universal Event Tracking (UET) tag through Tealium iQ.

Adds emails from Treasure Data query results to a Microsoft Advertising customer match list as customer list items, removes them or replaces the list, over OAuth.

Conversions API. Forwards conversion and event data from Zeotap Journeys to Microsoft Advertising's Conversions API through its UET tag, with hashed emails or phones, click IDs and other user data.

Customer Match. Sends Zeotap audiences of SHA-256 hashed emails to Microsoft Advertising as customer match lists for Search and Audience Network targeting, authorized with a developer token and OAuth.

Adds Zeta customer and prospect segments to Microsoft Advertising audiences through an OAuth connection, as add-only expansion exports that need a top-level MD5 email.