Yahoo integrations across CDPs

Yahoo DSP

DataX. Sends Real-Time CDP audiences in real time to Yahoo DataX, Yahoo's system for exchanging data with outside partners, set up with an MDM ID and taxonomy metadata.

Dot tag. Adds the Yahoo Dot tag through Adobe tags to measure campaign performance and build retargeting audiences for Yahoo's DSP, Native and Search ads.

Yahoo DSP. Manages audiences in the Yahoo DSP taxonomy from Amperity through Yahoo's DataX API.

Yahoo DSP. Sends Blueshift segments through LiveRamp to Yahoo DSP, formerly Verizon Media, as matched audiences for US customers, keyed to the account's Yahoo DSP MDM ID.

Loads Yahoo's Dot Tag through Chord's CDP and sends product views, cart adds, checkouts and purchases with SHA-256 hashed email and phone for Yahoo Advertising.

Yahoo DSP (audiences). Adds people from DinMo segments to an advertiser's Yahoo DSP custom audience by email, IP address or mobile ad ID through the Traffic API, without ever removing those who leave.

Yahoo DSP (source). Brings Yahoo DSP Traffic API tables (general, audience and targeting) and prebuilt or custom reports in through DinMo Ingest, with rollback windows set by report interval.

Yahoo DSP. Fills Yahoo DSP email audiences from Fivetran Activations, hashing addresses or taking them prehashed, once Yahoo has enabled DSP API access.

DataX. Shares warehouse audiences with Yahoo DataX for advertisers.

DSP conversions. Sends conversion events from your warehouse to Yahoo DSP.

Uploads Lytics audiences to Yahoo custom audiences by email, which only accept additions, and to Yahoo DataX, and matches users through Partner Match with PXIDs written back to Lytics.

Sends mParticle audiences to the Yahoo DSP for programmatic ad targeting.

Cookie sync. Links mParticle IDs to Yahoo cookie IDs, so web users can be matched in Yahoo audiences.

Yahoo DSP. Uploads audiences from RudderStack to Yahoo DSP for programmatic ad targeting.

Yahoo Audiences. Sends Segment data to Yahoo Audiences for advertising through Actions such as Sync To Yahoo Ads Segment (beta).

Conversions connector. Sends conversions to Yahoo, keyed by the Yahoo click ID (vmcid), from AudienceStream or EventStream.

DataX connector. Adds users to Yahoo DataX segments and opts them out, from AudienceStream.

Dot tag. Adds Yahoo's Dot conversion tag through Tealium iQ.

ID cookie sync tag. Syncs the Tealium visitor ID with Yahoo's encrypted cookie ID (AXID) through Tealium iQ, once per session, for Tealium's Yahoo DataX connector.

Pixel API connector. Sends pixel and event data to Yahoo through its DataX API from AudienceStream or EventStream.

Syncs Treasure Data segments and user or audience attributes to Yahoo through the DataX and Partner Match APIs, adding or removing users in Yahoo segments for ad targeting.

Sends Zeotap segments of Yahoo cookies and device IDs into Yahoo's data taxonomy, shared on the public seat or kept private to an advertiser or seat by MDM ID.

Yahoo DSP. Sends Zeta customer and prospect audiences to Yahoo DSP segments under your MDM ID, keeping first- and third-party data in separate folders, by export or Experience sync.