Adobe Experience Platform integrations

SendGrid. Sends Real-Time CDP email profiles to SendGrid through the Marketing Contacts API, building new mailing lists for marketing and transactional email.

Braze (audiences). Sends Real-Time CDP audiences and profile attributes to Braze, where membership lands in the AdobeExperiencePlatformSegments attribute for targeting and personalization.

Braze (event forwarding). Sends Edge Network events server-side to Braze's User Track API through event forwarding so Braze can use them for customer analytics and targeting.

Braze (Currents source). Streams Braze Currents engagement events into Experience Platform in real time, configured from the Braze dashboard with a Currents connector license.

Salesforce Marketing Cloud (API). Sends Real-Time CDP audiences to Salesforce Marketing Cloud through its contacts API as a streaming connection, adding or updating contacts for B2C email campaigns.

Salesforce Marketing Cloud (files). Exports Real-Time CDP audiences as files to an SFTP location, from which Salesforce Marketing Cloud imports them to personalize customer journeys.

Salesforce Marketing Cloud (source). Brings Salesforce Marketing Cloud data extensions, such as contact and campaign data, into Experience Platform for segmentation and personalized targeting.

Mailchimp (event forwarding). Sends events server-side to the Mailchimp Marketing API through event forwarding, where they can trigger emails from campaigns, customer journeys or transactional sends.

Mailchimp (Interest Categories). Sends Real-Time CDP audiences to Mailchimp as interest categories named after each audience, adding or updating contacts and moving them in or out of groups.

Mailchimp (Tags). Sends Real-Time CDP audiences to Mailchimp as tags named after each audience, adding new contacts or tagging existing ones within a chosen Mailchimp audience.

Mailchimp (source). Brings Mailchimp Campaigns or Members data into Experience Platform, with a separate source connection for each of the two data types.

Marketo (Bounteous extension). Adds Bounteous's Marketo extension to Adobe tags to start Marketo lead tracking, record clicks and page visits, and load Marketo Forms 2.0 forms without code.

Marketo (Marketo Engage connection). Sends Real-Time CDP audiences, and optionally profile attributes, to Marketo Engage in real time, updating existing people only or also creating new ones.

Marketo (Munchkin tag). Adds Marketo's Munchkin tracking code through Adobe tags to record page visits and link clicks on Marketo landing pages and other sites.

Marketo (Web Personalization tag). Adds Marketo Web Personalization and ContentAI scripts through Adobe tags to tailor site content by firmographics for anonymous visitors and behavior for known ones.

Marketo (Marketo Engage source). Brings Marketo Engage B2B data such as people and activities into Experience Platform and keeps it up to date for Real-Time Customer Profile segmentation.

Oracle Eloqua (API). Sends Real-Time CDP audiences directly to Oracle Eloqua through its REST API, updating matching contacts so they can be used in email campaigns.

Oracle Eloqua (files). Exports Real-Time CDP audiences as files to an SFTP location that Oracle Eloqua imports for B2B marketing campaigns and lead generation.

Oracle Eloqua (source). Brings Oracle Eloqua contacts, accounts, campaigns and activities into Experience Platform, then imports changes through scheduled incremental runs.

Acxiom (Audience Connection). Sends Real-Time CDP audiences to Acxiom, which enhances them with Real ID and activates them on ad platforms such as Altice, Ampersand and Comcast.

Acxiom (Data Enhancement). Exports Real-Time CDP customer profiles to Acxiom through an Amazon S3 drop point for enrichment with Acxiom data, returned via the Acxiom source (beta).

Acxiom (Digital Recognition tag). Adds Acxiom Digital Recognition through Adobe tags to recognize unauthenticated site visitors in real time without third-party cookies, for personalization, retargeting and analytics.

Acxiom (Prospect Suppression). Exports Real-Time CDP first-party audiences to Acxiom through an Amazon S3 drop point so known customers can be removed from Acxiom prospect lists (beta).

Acxiom (Real ID audiences). Sends Real-Time CDP audiences that already carry Acxiom Real ID identifiers to Acxiom for enhancement and activation on platforms such as Altice and Comcast.

Acxiom (Data Ingestion). Brings Acxiom data into Experience Platform to enrich existing first-party profiles, so the enhanced profiles can sharpen audiences and activation across channels.

Acxiom (Prospecting Data Import). Brings Acxiom prospect lists, drawn from Acxiom's global database with exported first-party records used for suppression, into Experience Platform via Amazon S3.

FullContact. Adds FullContact Customer Recognition through Adobe tags to resolve anonymous visitors to a FullContact PersonID and pass it into Adobe Analytics.

Dun & Bradstreet (Visitor Intelligence). Adds Dun & Bradstreet Visitor Intelligence through Adobe tags to analyze unknown website visitors and help turn them into sales leads.

Epsilon (event forwarding). Sends real-time site visit data server-to-server to Epsilon through event forwarding, for cross-channel messaging, conversion tracking and cross-device customer matching.

Epsilon (Partner Sync Web Service). Passes real-time site visit data to Epsilon's Partner Sync web service through Adobe tags, an alternative to the Epsilon Site Tag for feeding PeopleCloud products.

Epsilon (Site Tag). Deploys Epsilon's site tag through Adobe tags with standard site-parameter mapping, so Epsilon PeopleCloud products can use site activity for messaging and conversion tracking.

Merkury (Enterprise Connections). Sends Real-Time CDP audiences to Merkury, which matches them against its consumer identity graph and delivers them to its CTV, publisher and ad tech partners.

Merkury (Enterprise Identity). Exports Real-Time CDP audiences with consumer PII to Merkury for hygiene, identity resolution and data enrichment, with results ingested back through the Merkury source.

Merkury (Merkury Tag). Adds the Merkury Tag through Adobe tags to match anonymous visitors to a Merkury ID with a confidence score, plus demographic and lifestyle data for personalization.

Merkury (identity resolution source). Brings Merkury identity resolution data into Experience Platform, where a Merkury person ID ties each person's details into one profile, even without cookies.

Adobe Customer Attributes. Brings Adobe Customer Attributes profile data uploaded from a CRM into Experience Platform, auto-creating the dataset, schema and field mappings.

Adobe Experience Cloud ID Service. Deploys the Adobe Experience Cloud ID Service through Adobe tags to set persistent visitor IDs, with opt-in settings that can hold tracking until consent is given.

Resolve Momentum. Sends consented first-party signals through Adobe tags to Resolve Momentum in a brand's private cloud, which returns a probabilistic match ID with a confidence rating.

HubSpot (destination). Sends Real-Time CDP audiences to HubSpot through its Contacts API, updating matching contacts and stamping each with a property holding the audience name.

HubSpot (source). Brings HubSpot marketing automation data into Experience Platform, with data tables explored and dataflows set up via the Flow Service API or the UI.

Salesforce (destination). Sends Real-Time CDP audiences and profile attributes to Salesforce CRM as either leads or contacts, keeping audience membership current through the composite API.

Salesforce (source). Brings Salesforce CRM records into Experience Platform, connecting with OAuth 2 client credentials.

Microsoft Dynamics (destination). Sends Real-Time CDP audiences to Microsoft Dynamics 365, writing each contact's audience status to a custom field through the Contact Entity Reference API.

Microsoft Dynamics (source). Brings Microsoft Dynamics CRM records, including contacts, leads, accounts, opportunities, campaigns and marketing lists, into Experience Platform mapped to XDM.

Demandbase (account audiences). Sends Real-Time CDP account audiences to Demandbase for account-based advertising to key roles through its B2B DSP and enrichment with Demandbase data.

Demandbase (people audiences). Sends Real-Time CDP people audiences of known contacts to Demandbase for targeting, personalization and suppression across its DSP and channels like LinkedIn.

Demandbase (tag). Adds Demandbase through Adobe tags to pass B2B account data into Adobe Analytics, so traffic can be segmented by industry, revenue and target account.

Demandbase (accounts source). Brings Demandbase firmographic and technographic account attributes into Experience Platform as B2B account profiles, with a backfill and recurring incremental syncs.

Demandbase (Intent source). Brings Demandbase account intent data into Experience Platform to flag high-interest B2B accounts for precise segments and targeted campaigns.

Outreach. Sends Real-Time CDP audiences to Outreach, updating each matching prospect's custom fields with audience status through the Outreach Update Resource API.

Bombora (ABM audiences). Sends Real-Time CDP account audiences to Bombora to target decision makers at chosen companies through DSPs, paid social and advanced TV campaigns.

Bombora (Intent source). Brings Bombora company surge intent data into Experience Platform to find in-market B2B accounts for account segments and ABM campaigns.

Qualtrics (Automations). Sends Real-Time CDP profile data to Qualtrics Experience iD, where it can trigger surveys after key interactions such as a purchase and guide targeted outreach.

Qualtrics (Website Feedback tag). Adds Qualtrics Website Feedback through Adobe tags to run targeted, branded website messages and feedback surveys built in a point-and-click editor.

Medallia (audiences). Sends Real-Time CDP audiences to Medallia to trigger targeted surveys and feedback requests, for example right after a customer finishes onboarding.

Medallia (tag). Deploys Medallia through Adobe tags, capturing survey events and real-time feedback as data elements for personalization rules and sharing it with Adobe Analytics.

InMoment. Adds InMoment's Digital Intercept through Adobe tags to collect online feedback, with intercepts configured and managed in InMoment's CXI Cloud Admin.

Confirmit. Adds Confirmit Digital Feedback through Adobe tags to show targeted website surveys on topics like transaction satisfaction, exit intent and cart abandonment.

ForeSee. Deploys and configures ForeSee survey products on websites through Adobe tags, with rules deciding when event data goes to ForeSee.

Invoca. Adds Invoca's call intelligence through Adobe tags so phone call outcomes can be measured and offline conversions credited back to digital spend.

Adobe Target (audiences). Sends Real-Time CDP audiences to Adobe Target for personalization and experimentation on websites and apps, with use cases depending on Edge Network API or Web SDK setup.

Adobe Target (tag). Loads Adobe Target's at.js 2.x library through Adobe tags, using settings from the Target interface for on-page personalization and testing.

Adobe Experience Manager (Asset Insights tag). Tracks impressions and clicks on Adobe Experience Manager assets through Adobe tags, passing them to Adobe Analytics for AEM Asset Insights reports.

Adobe Experience Manager (ContextHub tag). Makes Adobe Experience Manager's ContextHub data layer available through Adobe tags, using the default ContextHub schema or a customized one.

Adobe Experience Manager (Dynamic Media Viewers tag). Tracks Adobe Experience Manager Dynamic Media viewer usage in Adobe Analytics through Adobe tags, exposing viewer events and data to other extensions, Adobe or third-party.

Adobe Experience Manager (Forms tag). Integrates Adobe Experience Manager Forms with Adobe Analytics through Adobe tags, using Adobe's own extension for AEM Forms.

Persado. Adds Persado through Adobe tags to track page views, clicks and conversions, with rules that deploy its AI-generated marketing language across brands and journeys.

Pega. Sends Real-Time CDP audience membership and profile attributes to Pega Customer Decision Hub in real time, feeding adaptive models for next-best-action decisions.

Pega (Customer Decision Hub, event forwarding). Forwards behavior events server-side to Pega Customer Decision Hub through event forwarding, mapped to its clickstream entities, to drive next-best-action recommendations.

Pega (Profile Connector). Exports Real-Time CDP profile data as full or incremental CSV files to Amazon S3, where Pega Customer Decision Hub imports it for next-best-action decisioning.

PathFactory. Brings PathFactory visitor records plus session and page view events into Experience Platform to understand audiences and analyze content performance.

Resonate. Adds Resonate's rAI website personalization through Adobe tags, using Resonate's predictive consumer data to tailor Adobe Target experiences for anonymous first-time visitors.

Beemray. Installs the Beemray SDK on websites through Adobe tags, adding machine-learning situational context for real-time personalization.

KickFire. Adds KickFire through Adobe tags to resolve visitor IP addresses to companies, identifying anonymous visitors with B2B firmographic data for personalization.

Shopify (batch source). Brings Shopify customers, orders and products into Experience Platform on a recurring batch schedule, not streaming, for segmentation, personalization and reporting.

Shopify (streaming source). Streams Shopify store data into Experience Platform continuously instead of in scheduled batches.

Adobe Commerce (audiences). Sends Real-Time CDP audiences to Adobe Commerce so stores can tailor cart offers, hero banners and promotional pricing to each audience.

Adobe Commerce (source). Brings Adobe Commerce storefront events and back-office order status events into Experience Platform via the Edge Network for use in Adobe Analytics and Target.

Talon.One. Brings Talon.One loyalty data, such as points, tiers, coupons, referrals and achievements, into Experience Platform through batch and streaming sources.

Algolia (audiences). Sends Real-Time CDP audiences to Algolia to personalize search and recommendations, matched on the Algolia User Token created through its source connector.

Algolia (event forwarding). Sends user behavior events server-side to Algolia's Insights API through event forwarding to feed Algolia's AI-driven search, recommendations and personalization.

Algolia (Insights tag). Sends visitor interaction events to Algolia Insights through Adobe tags for search analytics, personalization and relevance, optionally via a proxy that hides API keys.

Algolia (user profiles source). Brings Algolia user profiles into Experience Platform in batches, supporting both full and partial data pulls from the search and discovery platform.

Stripe. Brings Stripe payments data captured during customer purchase flows into Experience Platform to drive personalized offers and business insights.

Square. Brings Square payments data into Experience Platform as a third-party payments source, set up through the Flow Service API or the UI.

SAP Commerce Cloud (destination). Sends Real-Time CDP audiences to SAP Commerce Cloud through the SAP Subscription Billing customer API, updating customer records with the audience each belongs to.

SAP Commerce Cloud (source). Brings SAP Commerce Cloud customer and contact records into Experience Platform through SAP Subscription Billing's Business Partners API (beta).

Webhooks (Cloud Connector, event forwarding). Sends custom HTTP requests (webhooks) server-side through event forwarding with Cloud Connector, to push data to or pull it from endpoints with no dedicated extension.

Webhooks (HTTP API destination). Sends Real-Time CDP profile data and audiences, unchanged in XDM format, to any REST-based HTTP endpoint or webhook for in-house analytics or other processing.

Avo. Adds Avo Inspector through Adobe tags to send the structure of tracked events, not their values, to Avo for checking against the tracking plan and flagging schema errors.

Splunk. Sends Edge Network events server-side to Splunk's HTTP Event Collector through event forwarding for search, analysis and visualization in Splunk Cloud or Enterprise.

Monita. Adds Monita through Adobe tags to monitor chosen rules in real time on client-side properties, feeding diagnostic dashboards in any visualization tool to fix rule issues.

OData. Brings OData-based application data into Experience Platform through the Generic OData protocols source, set up via the Flow Service API or the UI.

Loop Horizon. Adds Loop Horizon's TAGS through Adobe tags to log third-party tag and first-party asset load times and analytics variables to an Adobe Analytics list variable.

REST API. Brings data from a REST-based application into Experience Platform with the Generic REST API source, using basic or OAuth 2 refresh code authentication (beta).

Zendesk (destination). Sends Real-Time CDP audiences to Zendesk, creating or updating contacts through the Zendesk Contacts API so service agents have current customer details.

Zendesk (Events API). Sends Edge Network events server-side to the Zendesk Events API through event forwarding, recording customer profile interactions for downstream analysis and action.

Zendesk (source). Brings Zendesk user records into Experience Platform through Zendesk's Search API export.

ServiceNow. Brings ServiceNow data into Experience Platform as a third-party customer success source, configured through the Flow Service API or the UI.

Genesys (Predictive Engagement). Adds Genesys Predictive Engagement's tracking snippet through Adobe tags to capture journey events like pageviews and form entries, plus custom events set in rules.

Chatlio. Streams Chatlio live chat webhook events, including transcripts, offline messages, new conversations and visitor feedback, into Experience Platform (beta).

Salesforce Service Cloud. Brings Salesforce Service Cloud customer success data into Experience Platform, connecting with OAuth 2 client credentials.

Tealium (Data Enrichment). Adds Tealium Data Enrichment through Adobe tags to pull AudienceStream visitor data into the page client-side, used together with the Tealium Collect extension.

Tealium (Tealium Collect). Adds Tealium Collect through Adobe tags so tag data can feed Tealium's server-side AudienceStream CDP and EventStream API Hub, including ACDL events.

Treasure Data. Adds Treasure Data's tracking pixel through Adobe tags to send chosen data-element values to a Treasure Data database table for building customer profiles.

Zeotap. Loads Zeotap's web SDK through Adobe tags to capture site events and user identities and sync cookies with Zeotap's channel partners, subject to the visitor's consent.

Lemnisk. Sends page, track and identify events to the Lemnisk CDP through Adobe tags instead of its JavaScript SDK, for real-time personalization and journey orchestration.

OneTrust (cookie consent tag). Connects OneTrust's cookie consent banner to Adobe tags, so rules fire only for consent purposes the visitor has accepted and update when preferences change.

OneTrust (source). Brings OneTrust consent and preference data, not cookie data, into Experience Platform, with each run picking up only records created since the last run.

Didomi. Streams Didomi consent and preference data into Experience Platform in real time via webhook so profiles and downstream workflows stay compliant.

Usercentrics. Connects Usercentrics CMP v2 cookie consent through Adobe tags using settings and rules instead of custom code, supporting GDPR, CCPA and LGPD compliance.

TrustArc. Adds TrustArc's cookie consent manager through Adobe tags to show region-specific consent notices, record opt-ins and opt-outs, and block third-party tags until consent is given.

LINE. Sends Real-Time CDP audience profiles to LINE as connections through the LINE Messaging API, for targeting and personalization in the messaging app.