Google Ad Manager integrations across CDPs

Google Ad Manager

360. Exports Real-Time CDP audiences keyed on publisher provided identifiers (PPIDs) as CSV files to Google Cloud Storage for import into Google Ad Manager 360.

Destination. Sends Real-Time CDP audiences to Google Ad Manager, Google's ad serving platform for publishers, for audience targeting.

For Publishers, targeting only. Adds BlueConic segment and profile values as key-value targeting on ad slots already set up for Google Ad Manager, handed over through a page callback or the browser's local storage.

For Publishers. Implements Google Ad Manager on site pages through BlueConic, defining ad slots and passing BlueConic segment and profile values as targeting parameters when ads load.

Audiences via batch upload. Fills publisher-managed Google Ad Manager audiences with PPIDs or mobile ad IDs from DinMo segments by writing batch upload files to the Google Cloud Storage bucket linked to your account.

Key-values via Firestore. Adds DinMo segments as values of a dinmo_segments key in Google Ad Manager and writes each profile's segments to Firestore, for your tag manager to pass to the Google Publisher Tag.

Google Ad Manager 360. Creates Google Ad Manager 360 audience segments from SQL queries and refreshes them daily.

JavaScript tag plugin. Pushes Lytics audiences into Google Ad Manager targeting from the browser through the googletag global, using the Lytics tag's google.dfp plugin and a configurable key.

Key-value targeting. Passes each visitor's Lytics audiences to Google Ad Manager as LyticsSegments key-values through a snippet added after the Lytics tag, so line items can target them.

Sends mParticle audiences to Google Ad Manager for targeting ads across publisher inventory.

Brings Google Ad Manager orders, line items, creatives and delivery and inventory reports into Data 360 in batches or through Zero Copy query federation (beta).

Audience Integration connector. Adds visitors to or removes them from audience lists in Google Ad Manager, matched on publisher provided IDs (PPIDs), from AudienceStream or EventStream.

Audience Pixel. Adds Google Ad Manager's audience pixel through Tealium iQ to build first-party audience segments without serving ads, optionally keyed to a publisher-provided ID.

Cookie matching tag, Google-hosted. Sends the Tealium visitor ID, or your own ID, to Google's hosted cookie matching through Tealium iQ so Tealium's Ad Manager and DV360 connectors can reach matched users.

Cookie matching tag, Tealium-hosted. Matches the Tealium visitor ID with Google's doubleclick.net cookie through Tealium iQ and keeps the Google ID in Tealium as google_gid for Google connectors.

Google Publisher Tag. Adds the Google Publisher Tag (GPT) for serving Google Ad Manager ads through Tealium iQ.

User lists connector. Adds visitors to or removes them from Google Ad Manager 360 user lists from AudienceStream or EventStream, after you link Tealium as a data partner.

Audience export. Moves cookies and mobile ad IDs from Treasure Data into new or existing Google Ad Manager audience segments through the Audience Partner API, adding or removing users.

Data Transfer reports import. Imports Data Transfer report files of event-level ad server log data from Google Cloud Storage into Treasure Data with a pre-built connector, once Google enables the transfers.

DFP objects import. Imports Google Ad Manager (DFP) companies, creatives, ad units, line items, orders, placements and saved report queries into Treasure Data through a Google service account.

Sends Zeotap audiences keyed on publisher provided IDs (PPIDs), raw or encrypted, to Google Ad Manager, passing Google's EEA consent signals as granted.