Amazon Ads integrations across CDPs

Amazon Ads

Amazon Conversions API

Audiences. Sends Real-Time CDP audiences to Amazon Ads through Ads Data Manager, where they can be shared across Amazon Ads products for ad targeting and measurement.

Conversions API. Sends conversion events server-side to the Amazon Ads Conversions API through event forwarding to measure, attribute and optimize campaigns wherever conversions happen.

Audiences. Manages Amazon Ads audiences from Amperity for sponsored ads, Amazon DSP display, streaming TV and other Amazon placements, with Amazon Marketing Cloud support.

Conversions API. Sends server-side conversions such as purchases and leads from Amperity to the Amazon Ads Conversion API, for ROAS and Amazon DSP attribution.

Exports BlueConic segments to Amazon Ads as custom audiences in batch runs, matching profiles on email, phone, name or address and tagging each export with a country of origin.

Shares Blueshift segments with Amazon Advertising through LiveRamp so ads reach the Amazon users who match them, for US customers, identified by the advertiser customer-facing ID.

Sends conversion events and hashed customer records to Amazon Ads DSP from Fivetran Activations over OAuth and keeps DSP audiences current, with country fields for DMA.

Amazon Ads DSP and AMC (destination). Uploads warehouse audiences to Amazon Ads DSP and Amazon Marketing Cloud and keeps them refreshed for targeting.

Amazon Ads DSP and AMC (audience size report). Brings Amazon Ads DSP audience size estimates into a warehouse table every day, appending snapshots rather than updating earlier ones so the history builds up.

Creates Amazon Ads audiences from Lytics audiences and keeps their membership current through the Amazon Ads API, queuing users as they enter or leave.

Amazon DSP. Exports Lytics audiences to Amazon DSP, matched by tag-synced cookies or hashed emails, and sends audience members' details to the Amazon DSP conversions API as events.

Amazon DSP (JavaScript tag plugin). Shares the Lytics Seer ID with Amazon DSP from the browser by loading an Amazon pixel through the Lytics tag's amazon.dsp plugin, so the two IDs can be linked.

Amazon Marketing Cloud. Uploads a Lytics audience's hashed identifiers and chosen fields as CSV files to an Amazon Marketing Cloud dataset, so AMC can produce insight reports about that audience.

Audiences. Sends mParticle audiences to Amazon Ads so campaigns can reach or exclude those customers across Amazon.

Conversions API. Sends mParticle conversion events to Amazon DSP through Amazon's Conversions API, for attribution and campaign optimization.

Audiences. Uploads audiences from your warehouse to Amazon's advertising audiences with RudderStack Reverse ETL, adding and removing members as they change.

Sends segments built in Data 360 to Amazon Ads for targeting in Amazon DSP and Amazon Marketing Cloud, updating them incrementally (Ad Audiences add-on required).

Amazon Ads DSP and AMC. Syncs Segment audiences to Amazon Ads DSP and AMC for advertising, using Actions such as Sync Audiences to DSP (beta).

Amazon Conversions API (Actions). Passes real-time or offline conversions to Amazon Ads server to server, through the Amazon Events API.

Pushes Simon Data segments from recurring flows into Amazon Marketing Cloud as advertiser-uploaded audiences, hashing names, emails, phones and addresses, for targeting and lookalikes in Amazon DSP.

Ad Server tag. Adds Amazon Ad Server's tag through Tealium iQ to measure ad campaigns.

Amazon Advertising tag. Adds Amazon Advertising's tag through Tealium iQ to track conversions from Amazon ads.

Audience Management connector. Adds visitors to Amazon Marketing Cloud (AMC) or Amazon DSP audiences and removes them, from AudienceStream or EventStream.

Consent Signal tag. Passes visitors' ad storage and user data consent choices to Amazon Ads through Tealium iQ, and can read them from Tealium's consent cookie.

Conversions connector. Sends conversion events to Amazon Ads through the Amazon Ads Events API, from AudienceStream or EventStream.

Cookie matching tag. Matches the Tealium visitor ID with Amazon's cookie ID so Tealium audiences can be used in Amazon Advertising.

Data Manager connector. Adds visitors to or removes them from Amazon Ads audiences through Amazon Ads Data Manager from AudienceStream or EventStream, replacing Tealium's Amazon DSP connector.

Audiences. Creates audiences on Amazon Marketing Cloud and Amazon DSP and adds hashed customer records to them from Treasure Data queries or Audience Studio activations over OAuth.

Conversions API. Sends conversion events such as purchases, sign-ups and leads from Treasure Data to the Amazon Ads Conversion API for Amazon DSP and Sponsored Ads attribution.

DSP Data Provider. Sends hashed emails, cookie IDs and mobile ad IDs from Treasure Data segments to Amazon DSP as a data provider, adding users to external audiences or removing them.

Marketing Cloud export. Uploads pseudonymized audience datasets from Treasure Data to Amazon Marketing Cloud through an S3 bucket, hashing PII with SHA-256, and can delete identities from datasets.

DSP reports. Runs reports that are already set up in Amazon Ads and imports their contents into Treasure Data tables, from the console or the TD Toolbelt.

Marketing Cloud import. Imports enrichment data from an Amazon Marketing Cloud instance into Treasure Data tables after Amazon Ads API onboarding and an OAuth sign-in.

Conversions API. Forwards conversion events from Zeotap Journeys to Amazon DSP through the Amazon Conversions API, server to server, with SHA-256 hashed emails, phones, MAIDs and names as match keys.

DSP advertiser audiences. Pushes Zeotap audiences into Amazon DSP's Advertiser Audiences as first-party segments, authorized through an Amazon sign-in, for North America or Europe accounts.

DSP segments. Sends Zeotap audiences of Zeotap cookies for Amazon and MAIDs into an Amazon DSP advertiser account as custom segments, adding Amazon's consent signal for EEA and UK users.

Marketing Cloud. Sends pseudonymized Zeotap segments with hashed emails and phone numbers, names and addresses to Amazon Marketing Cloud audiences through a connection ID, for clean room insights and targeting.