CDP comparison
Tealium vs. Adobe Experience Platform integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 619 distinct tools in Tealium's catalog and 166 in Adobe's. 92 tools are in both, a 13.3% catalog overlap of the 693 tools either one lists; 527 are only in Tealium's and 74 only in Adobe's.
527Tealium onlyonly in Tealium's catalog
92Shared toolstools in both catalogs
74Adobe onlyonly in Adobe's catalog
527
92
74
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Tealium | Adobe |
|---|---|---|
| Catalog size | ||
| Distinct tools | 619 | 166 |
| Listings | 886 | 279 |
| Catalog breadth | #1 of 44 | #10 of 44 |
| Tool categories | 16 | 14 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 832 (93.9%) | 197 (70.6%) |
| Tool → platform | 49 (5.5%) | 82 (29.4%) |
| Both ways in one listing | 5 (0.6%) | 0 (0%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 274 (30.9%) | 165 (59.1%) |
| Client-side | 594 (67.0%) | 85 (30.5%) |
| Warehouse | 20 (2.3%) | 29 (10.4%) |
| Not recorded | 1 (0.1%) | 0 (0%) |
| Largest categoryBy number of listings. | ||
| Category | Advertising (330) | Advertising (70) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Tealium's catalog
527 tools Tealium lists and Adobe doesn't, by category, the most widely listed first.
AdvertisingAppsFlyer, Adjust, AdRoll and more176 tools
- AppsFlyer
- Adjust
- AdRoll
- Singular
- Impact.com
- Taboola
- Kochava
- OpenAI Ads
- StackAdapt
- LiveIntent
- Spotify Ads
- Google Search Ads 360
- Quantcast
- MediaMath
- Postie
- Rakuten
- Rockerbox
- Roku
- Xandr
- Amobee
- CJ Affiliate
- MNTN
- Nanigans
- Podscribe
- Podsights
- RTB House
- TUNE
- Viant
- Yahoo! JAPAN Ads
- Intimate Merger
- iSpot.tv
- Partnerize
- Perfect Audience
- Samba TV
- ShareASale
- Simpli.fi
- Skai
- Sklik
- Sprinklr
- Tapad
- Teads
- Vidora
- Yelp
- Yieldify
- 7Search
- A8
- Acquisio
- AcuityAds
- Adara
- Adhesive
- Adition Cookie Matching
- Adition PostTracking
- Adition Tagging
- Adition Track
- Adlucent
- adMarketplace
- Adtraction
- Advanse Creative Platform
- AffiliateFuture
- Affilinet
- Affilired
- AIM XR
- AIM XR Ecosystem
- Alphonso
- Amazon Adzinia
- APPRL
- AvantLink
- Basis Technologies
- Bidtellect
- Centro DSP Conversions
- ChannelAdvisor Where to Buy Sales Tracking Pixel
- Clinch
- CoAdvertise
- Commission Factory
- Connexity
- ConvergeDirect
- Conversant
- Conversant Tag
- Conversion Logic
- Crimtan
- CUBED
- Daisycon
- Dapper
- Delta Projects
- Didit
- Digilant
- Division-D
- Doceree
- DoubleClick Ad Exchange
- ESearchVision
- Exactag
- FreakOut
- FuelX
- Google AdSense
- Google Flights Conversion
- I-Behavior Zipline
- IgnitionOne Conversion
- Ingenious
- InnovidXP
- intelliAd
- intelliAd Onsite Pixel
- Intent Core Tag
- Intent Media
- KAYAK
- LinkConnector
- Logicad
- Magellan AI
- Marin Software
- Media Armor
- Media Innovation Group
- MediaFORGE
- Melasa
- Merkle Search Tracking Tag
- MintFinder
- MiQ Capture
- MircoAd BLADE
- Nano Interactive
- Naver
- NetAffiliation
- Next Jump Transaction Tracking
- NextPerformance
- Nine Audience Match
- Open AdStream SX
- Optimise Media
- Optimise Universal Tag
- OwnerIQ
- PeerFly
- Perform Media Universal Pixel
- Proclivity
- Public-Ideas Sales Tracking Tag
- Public-Ideas Universal Tag
- PulsePoint
- Real Media
- RedEye
- Refined Ads
- Rio SEO
- Rubicon Project
- SAS Customer Intelligence 360
- Search Spring IntelliSuggest
- Seznam
- Sharethrough
- Sidecar
- SiteMaster
- SiteScout RTB Conversions
- SKAdNetwork
- Skimlinks
- SLI Conversion Tracker
- Sojern Container Pixel
- Sojern Partner Pixel
- Sojern Standard
- Sokrati
- Storygize Conversion Tracker
- Storygize Engagement Tracker
- Swelen Conversion Tracking
- TheAdex
- Track Conversion Event in Web Browser
- Tradedoubler
- Tradedoubler Container
- TradeTracker
- Trialfire
- TrialPay
- TruEffect
- TubeMogul Conversion
- TVPage Conversion Tracker
- tvScientific
- United Internet Media
- Veritonic
- Viva9
- Vizury
- Webgains
- Weborama
- Yahoo! Japan Tag Manager
- YellowHammer
- Yieldmo
- Yieldr
- Zoomd Actionable Search
Analytics & BIGoogle Analytics, Heap, Tableau and more73 tools
- Google Analytics
- Heap
- Tableau
- Domo
- Datadog
- comScore
- Keen
- Kissmetrics
- New Relic
- Celebrus
- Chartbeat
- Inspectlet
- Matomo
- Mouseflow
- Snowplow
- Yandex Metrica
- Crazy Egg
- Lucky Orange
- Microsoft Clarity
- Oracle Infinity
- Parse.ly
- Piano Analytics
- Webtrends
- .io Analytics
- 4Cite
- Acoustic Digital Analytics
- Akamai mPulse
- Akamai Real User Monitoring
- AppDynamics
- AT Internet
- Auriq
- Bizible Marketing Analytics
- Blue Green Analytics
- BrightEdge
- C3 Metrics
- Catchpoint
- CIM Metriweb
- Citrix Radar
- Coveo
- Decibel Insight
- DGM Performance
- Dynatrace
- Econda Monitor Tag
- Etracker
- Fathom Analytics
- Fit Analytics
- Gemius
- Glassbox
- Gridsum Web Dissector
- heatmap
- Holimetrix
- InfOnline
- Ipsos iris
- Knotch
- Mapp Intelligence
- MerchantAdvantage Chanalytics
- ObservePoint
- Orbee
- Pingdom Realtime User Monitoring
- Piwik PRO
- Pulse by Analytics Intelligence
- RevMetrix
- Sentinel Insights
- SkyGlue
- Sophus3
- Task Analytics
- Top.Mail.ru
- Torbit
- Trackingplan
- UserReplay
- Webtrends Optimize
- Wunderman Segment Broadcasting
- Wysistat
E-commerceBazaarvoice, Monetate, Extole and more50 tools
- Bazaarvoice
- Monetate
- Extole
- Trustpilot
- Affirm
- ChannelAdvisor
- Trusted Shops
- Become
- BeezUP
- BuySAFE
- Channel Intelligence
- Clothes Horse
- Commerce Connector Tracking Pixel
- Digital River
- Ebay Commerce Network ROI Tracker
- Flixmedia
- FusePump
- GetPrice
- Google Customer Reviews – Badge
- Google Vertex AI Search for Commerce
- GroupBy
- HCL Commerce
- Lengow
- Locayta
- Merchenta
- MyShopping
- NEW Interactive Sales Tool
- Norton Shopping Guarantee
- PayPal Shopping Analytics
- Pixibo
- Pixlee Widget
- PowerReviews Conversion Beacon
- Quicklizard
- SaleCycle
- Salsify
- Shopbot
- ShopMessage
- Shopper Approved
- Sovendus
- Spark Commerce
- SundaySky
- Taggstar
- True Fit
- TurnTo
- Unbxd
- Unidays
- Uniqodo
- Uplift
- ValueCommerce
- Wego
Engagement & FeedbackDigioh, LiveChat, Olark and more40 tools
- Digioh
- LiveChat
- Olark
- WebEngage
- Campaigner
- Hotjar
- Qualaroo
- Beamer
- GetFeedback
- LivePerson
- Piano
- Wootric
- Appcues Client-Side Tag
- avocet
- Bold360
- Bunchball
- Cloud.iQ
- Delacon Call Tracking
- GetSiteControl
- Glance
- Google Customer Reviews – Opt-in Survey
- iAdvize
- Justuno Application
- Kampyle
- Khoros
- Manychat
- Mopinion
- Moxie Concierge
- Moxie Proactive Chat
- Needle
- Oct8ne
- OpinionLab
- ResponseTap
- RightNow Chat
- UpSellit
- Userneeds Webstatus
- UserZoom Feedback Tab
- UserZoom Site Intercept
- UserZoom Tracking
- Velaro
Personalization & TestingOptimizely, Movable Ink, Dynamic Yield and more39 tools
- Optimizely
- Movable Ink
- Dynamic Yield
- Insider
- Bloomreach
- LaunchDarkly
- Blueshift
- VWO
- Split
- Wunderkind
- Appcues
- Retention Science
- Kameleoon
- AB Tasty
- Certona
- RichRelevance
- Rtoaster
- trbo
- AddShoppers
- Appier
- BeamPulse
- Boxever
- Convert
- CQuotient Activity Tracking
- Cxense
- Digital Control Room
- DLPO
- Frosmo Tag
- Google Content Experiments
- Intelligent Reach
- Kixer Recommendations Widget
- Prairie
- Reflektion
- Session AI
- SiteScout RTB Retargeting
- Smart Digital
- SMARTASSISTANT
- Spring Engage
- Ve Interactive
Email & Marketing AutomationIterable, Klaviyo, SAP Engagement Cloud and more37 tools
- Iterable
- Klaviyo
- SAP Engagement Cloud
- ActiveCampaign
- Dotdigital
- Sailthru
- Campaign Monitor
- Cordial
- Mandrill
- Acoustic
- Cheetah Digital
- Mailgun
- Listrak
- Marigold Engage
- Leanplum
- Act-On
- Adestra
- Agillic
- ClickSend
- Maropost
- Acoustic Exchange
- Acoustic Tealeaf
- Acoustic Transact
- Adobe Journey Optimizer
- APSIS
- Avail
- Cortex Search Abandon
- DMD Email
- Emarketeer
- Epsilon Harmony
- Experian Marketing Suite
- Liveclicker
- Lyris ListManager
- Mapp Connect
- Promio
- TriggerEmails
- TriggerMail
Developer Tools & APIsGoogle Tag Manager, Zapier, WordPress and more21 tools
- Google Tag Manager
- Zapier
- WordPress
- OpenAI
- Amazon Bedrock
- Anthropic
- Google Vertex AI
- Alooma
- AMP Analytics
- Cirrus Seven
- Concise
- Digital Ice
- Easy2Web
- Exchange Solutions Listening Post
- Fifty-Five
- Kaltura Video Player
- Kirra
- Kneon
- Schema App
- Titanium
- WebCertain
Identity & EnrichmentAuth0, Unified ID 2.0, BlueConic and more16 tools
- Auth0
- Unified ID 2.0
- BlueConic
- Neustar
- AudienceOne
- AdFixus
- Audience IQ
- European Unified ID
- LeGuide
- Lotame Lightning Tag
- Merkury by Merkle
- netID
- Stirista
- Teavaro FC Data
- Utiq
- Wiland Digital Solutions
Security & PrivacyCookiebot, Anura, CookieConsent and more14 tools
- Cookiebot
- Anura
- CookieConsent
- Fraud.net
- fraud0
- Google Consent Mode
- iovation
- McAfee
- Namogoo
- PerimeterX
- Queue-it
- Radial 3DS
- Radial Device Fingerprint
- UserWay
Data InfrastructureKafka, Microsoft Fabric, Amazon EventBridge and more13 tools
- Kafka
- Microsoft Fabric
- Amazon EventBridge
- Amazon SQS
- Elasticsearch
- Amazon Kinesis Firehose
- Trino
- Confluent Cloud
- Azure Service Bus
- JDBC
- AudienceStore
- Authenticom DealerVault
- Distribute Travel
Mobile & PushOneSignal, WhatsApp, Facebook Messenger and more12 tools
- OneSignal
- Facebook Messenger
- Firebase
- Localytics
- Swrve
- Amazon Pinpoint
- Firebase Cloud Messaging
- 360dialog
- Mocean
- PushEngage
- Salesforce Mobile Analytics
CRM & SalesZoho CRM, Insightly, CDK CRM and more9 tools
Customer Data PlatformAdobe Experience Platform, mParticle, Lytics and more8 tools
Customer SupportIntercom, Freshdesk, Amazon Connect and more5 tools
Productivity & CollaborationSlack, Google Sheets2 tools
Only in Adobe's catalog
74 tools Adobe lists and Tealium doesn't, by category, the most widely listed first.
Data InfrastructurePostgreSQL, MySQL, Azure Synapse and more19 tools
- PostgreSQL
- MySQL
- Azure Synapse
- Microsoft SQL Server
- Oracle Database
- IBM Db2
- FTP
- Greenplum
- MariaDB
- Apache Hive
- Azure Data Lake
- Oracle Object Storage
- Teradata Vantage
- Vertica
- Apache HDFS
- Apache Spark
- Azure Data Explorer
- Azure File Storage
- Azure Table Storage
Analytics & BIYouTube, Gainsight PX, Brightcove and more13 tools
- YouTube
- Gainsight PX
- Brightcove
- Vimeo
- Adobe Content Analytics
- Adobe Media Analytics
- CallTrackingMetrics
- DialogTech
- Google Global Site Tag
- JW Player
- Marketo Measure
- RainFocus
- TMMData
Engagement & FeedbackInMoment, Capillary, Cheetah Experiences and more8 tools
- InMoment
- Capillary
- Cheetah Experiences
- Kobie
- LAVA
- QuestionPro
- Stornaway
- Talk URL
AdvertisingKevel, FreeWheel, PubMatic and more7 tools
Personalization & TestingAdobe Experience Manager, Persado, PathFactory and more5 tools
- Adobe Experience Manager
- Persado
- PathFactory
- Beemray
- KickFire
Customer Data PlatformTealium, Treasure AI, Zeotap and more4 tools
Customer SupportZendesk, ServiceNow, Chatlio and more4 tools
Developer Tools & APIsOData, Loop Horizon, REST API3 tools
- OData
- Loop Horizon
- REST API
Identity & EnrichmentAdobe Customer Attributes, Merkury, Resolve Momentum3 tools
- Adobe Customer Attributes
- Merkury
- Resolve Momentum
Email & Marketing AutomationCustomer.io1 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Tealium | Adobe |
|---|---|---|
| Advertising | 330 | 70 |
| Analytics & BI | 117 | 31 |
| Email & Marketing Automation | 79 | 30 |
| Data Infrastructure | 36 | 43 |
| Personalization & Testing | 62 | 14 |
| E-commerce | 59 | 13 |
| Engagement & Feedback | 50 | 15 |
| Identity & Enrichment | 26 | 19 |
| CRM & Sales | 21 | 18 |
| Developer Tools & APIs | 25 | 8 |
| Security & Privacy | 19 | 5 |
| Mobile & Push | 22 | 1 |
| Social Media | 22 | 0 |
| Customer Data Platform | 9 | 5 |
| Customer Support | 7 | 7 |
| Productivity & Collaboration | 2 | 0 |
More comparisons
All comparisons, or compare any two platforms →Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Market analysisSegment vs. Tealium vs. AmperityOct 2026 · 8 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Tealium or Adobe Experience Platform.
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