CDP comparison
Adobe Experience Platform vs. Salesforce Data 360 integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 166 distinct tools in Adobe's catalog and 159 in Salesforce's. 47 tools are in both, a 16.9% catalog overlap of the 278 tools either one lists; 119 are only in Adobe's and 112 only in Salesforce's.
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Adobe | Salesforce |
|---|---|---|
| Catalog size | ||
| Distinct tools | 166 | 159 |
| Listings | 279 | 177 |
| Catalog breadth | #10 of 44 | #12 of 44 |
| Tool categories | 14 | 13 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 197 (70.6%) | 11 (6.2%) |
| Tool → platform | 82 (29.4%) | 156 (88.1%) |
| Both ways in one listing | 0 (0%) | 10 (5.6%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 165 (59.1%) | 141 (79.7%) |
| Client-side | 85 (30.5%) | 0 (0%) |
| Warehouse | 29 (10.4%) | 36 (20.3%) |
| Largest categoryBy number of listings. | ||
| Category | Advertising (70) | Data Infrastructure (74) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Adobe's catalog
119 tools Adobe lists and Salesforce doesn't, by category, the most widely listed first.
AdvertisingCriteo, The Trade Desk, LiveRamp and more21 tools
Analytics & BIMixpanel, Amplitude, Fullstory and more21 tools
- Mixpanel
- Amplitude
- Fullstory
- Pendo
- Contentsquare
- 6sense
- Gainsight PX
- Quantum Metric
- Brightcove
- Nielsen
- Vimeo
- Yext
- Adobe Content Analytics
- Adobe Media Analytics
- CallTrackingMetrics
- DialogTech
- Google Global Site Tag
- JW Player
- Marketo Measure
- RainFocus
- TMMData
Data InfrastructurePostgreSQL, MySQL, Google Pub/Sub and more17 tools
- PostgreSQL
- MySQL
- Google Pub/Sub
- Microsoft SQL Server
- Azure Event Hubs
- Oracle Database
- FTP
- MariaDB
- Azure Data Lake
- Oracle Object Storage
- Teradata Vantage
- Vertica
- Apache HDFS
- Apache Spark
- Azure Data Explorer
- Azure File Storage
- Azure Table Storage
Engagement & FeedbackQualtrics, InMoment, Medallia and more13 tools
Email & Marketing AutomationSalesforce Marketing Cloud, Braze, Airship and more9 tools
Identity & EnrichmentAcxiom, FullContact, Dun & Bradstreet and more8 tools
Personalization & TestingAdobe Target, Persado, Resonate and more7 tools
- Adobe Target
- Persado
- Resonate
- PathFactory
- Pega
- Beemray
- KickFire
CRM & SalesSalesforce, Outreach, Bombora and more4 tools
Customer Data PlatformTealium, Treasure AI, Zeotap and more4 tools
Security & PrivacyOneTrust, Didomi, Usercentrics and more4 tools
Customer SupportGenesys, Chatlio, Salesforce Service Cloud3 tools
Mobile & PushLINE1 tool
Only in Salesforce's catalog
112 tools Salesforce lists and Adobe doesn't, by category, the most widely listed first.
Data InfrastructureMicrosoft Fabric, MongoDB, Elasticsearch and more58 tools
- Microsoft Fabric
- MongoDB
- Elasticsearch
- Google Drive
- Redis
- Trino
- Azure SQL Database
- Box
- SAP HANA
- SingleStore
- Amazon Athena
- Amazon DynamoDB
- Workday
- Apache Cassandra
- Apache Iceberg
- Azure Cosmos DB
- Azure Database for MySQL
- Azure Database for PostgreSQL
- CockroachDB
- Microsoft OneDrive
- Oracle Fusion Cloud Financials
- SAP ASE
- Acumatica
- ADP
- Amazon Aurora MySQL
- Amazon Aurora PostgreSQL
- Amazon MSK
- Amazon RDS for MariaDB
- Amazon RDS for MySQL
- Amazon RDS for Oracle
- Amazon RDS for PostgreSQL
- Amazon RDS for SQL Server
- Apache CouchDB
- Apache HBase
- Apache Impala
- Apache Phoenix
- AWS Glue Data Catalog
- Azure Database for MariaDB
- EnterpriseDB
- Epicor Kinetic
- Google Cloud Spanner
- Heroku Postgres
- IBM Cloud Object Storage
- IBM Cloudant
- IBM Informix
- IBM watsonx.data
- MuleSoft
- Neo4j
- Odoo
- Oracle Fusion Cloud HCM
- Oracle Fusion Cloud SCM
- Paylocity
- SAP Concur
- SAP IQ
- SAP SuccessFactors
- Spark SQL
- Starburst Galaxy
- TigerGraph
Productivity & CollaborationGoogle Sheets, Microsoft Teams, Jira and more17 tools
- Google Sheets
- Microsoft Teams
- Jira
- Airtable
- Monday
- Microsoft Excel
- Microsoft SharePoint
- Asana
- Confluence
- Guru
- Smartsheet
- Heretto
- IXIA CCMS
- MadCap Flare
- Microsoft OneNote
- RWS Tridion
- Trello
CRM & SalesPipedrive, Salesloft, Google Contacts and more9 tools
- Pipedrive
- Salesloft
- Google Contacts
- Oracle Sales
- Streak
- Act! CRM
- LinkedIn Sales Navigator
- SuiteCRM
- Veeva Vault
E-commerceBigCommerce, Salesforce Commerce Cloud, Zuora and more8 tools
Analytics & BIGoogle Analytics, Power BI, Azure Analysis Services and more4 tools
- Google Analytics
- Power BI
- Azure Analysis Services
- Microsoft SQL Server Analysis Services
Security & PrivacyOkta, CrowdStrike, DigitSec and more4 tools
- Okta
- CrowdStrike
- DigitSec
- Salesforce Platform Events
Email & Marketing AutomationActiveCampaign, Twilio, Act-On3 tools
AdvertisingX Ads, LY Ads2 tools
- X Ads
- LY Ads
Customer SupportOracle Service Cloud, Helpjuice2 tools
- Oracle Service Cloud
- Helpjuice
Engagement & FeedbackSurveyMonkey1 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Adobe | Salesforce |
|---|---|---|
| Data Infrastructure | 43 | 74 |
| Advertising | 70 | 20 |
| Analytics & BI | 31 | 7 |
| Email & Marketing Automation | 30 | 7 |
| CRM & Sales | 18 | 15 |
| E-commerce | 13 | 14 |
| Productivity & Collaboration | 0 | 21 |
| Identity & Enrichment | 19 | 0 |
| Engagement & Feedback | 15 | 1 |
| Personalization & Testing | 14 | 1 |
| Customer Support | 7 | 5 |
| Developer Tools & APIs | 8 | 4 |
| Security & Privacy | 5 | 4 |
| Customer Data Platform | 5 | 0 |
| Social Media | 0 | 4 |
| Mobile & Push | 1 | 0 |
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Integration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readResearch reportCDP Vendor Evaluation FrameworkOct 2026 · 6 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Adobe Experience Platform or Salesforce Data 360.
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