Tool · Engagement & Feedback
Medallia integrations across CDPs
Directory data as of October 18, 2026
4 of the 44 customer data platforms in the CdpHub directory list an integration with Medallia, with 6 listings between them. Of those platforms, 1 both sends data to Medallia and reads from it and 3 only send data to it. 2 can run server-side, 4 client-side and 1 in the warehouse. Every listing links to its platform's own documentation.
Which CDPs list Medallia
4 of 44- Adobe (sends data to Medallia)
- BlueConic (sends data to Medallia and reads from it)
- Hightouch (sends data to Medallia)
- Tealium (sends data to Medallia)
Not listed by 40 CDPs: 6sense, ActionIQ, Amperity, Bloomreach, Blueshift, Braze, CaliberMind, Chord, CleverTap, DinMo, Fivetran Activations, Informatica, Insider One, Klaviyo, Leadspace, Lexer, Listrak, Lytics, Microsoft Dynamics 365 Customer Insights, mParticle, NICE, Odie, Ometria, Optimizely, Oracle, Redpoint Global, RudderStack, Salesforce Data 360, SAP CDP, SAP Engagement Cloud, SAS, Segment, Simon Data, Snowplow, Spotler ActivatePro, Teradata, Treasure AI, Upland BlueVenn, Zeotap and Zeta Global.
How each CDP connects to Medallia
4 CDPs · 6 listingsAdobe Experience Platform (sends data to Medallia)3 listings
Audiences. Sends Real-Time CDP audiences to Medallia to trigger targeted surveys and feedback requests, for example right after a customer finishes onboarding.
Digital Experience Analytics. Deploys Medallia Digital Experience Analytics (formerly Decibel) through Adobe tags to capture on-site behavior for Medallia's analysis of customer journeys.
Tag. Deploys Medallia through Adobe tags, capturing survey events and real-time feedback as data elements for personalization rules and sharing it with Adobe Analytics.
BlueConic (sends data to Medallia and reads from it)1 listing
Sends BlueConic profile data to Medallia Digital Experience Analytics (formerly Decibel) custom dimensions in real time and imports its data, such as the experience score, in batches.
Hightouch (sends data to Medallia)1 listing
Syncs user data from your warehouse to Medallia's experience management platform.
Tealium (sends data to Medallia)1 listing
Adds Medallia Digital through Tealium iQ to collect real-time user feedback.
Other Engagement & Feedback tools
All tools on two or more CDPs →About these numbers
CdpHub documents each integration from the platform's own catalog, so a listing records what the platform says it supports, not a test of the connector. Each one notes which way data flows and where the integration runs. A platform can list more than one connector for Medallia, so listings can outnumber platforms; a platform that both sends data to Medallia and reads from it is counted once, as doing both. The rank orders all 2,243 tools in the directory by how many platforms list them; tools listed on the same number of platforms share a rank. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Medallia or any platform listed.
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