Adobe Analytics integrations across CDPs

Maps 6sense firmographics, segments and scores from the Company Identification API into Adobe Analytics eVars or props through the 6sense extension for Adobe Launch.

Adobe Analytics

Tag. Loads Adobe Analytics through Adobe tags, either managing the AppMeasurement library or using one already on the page, with report suites set per environment.

Classifications. Brings Adobe Analytics classifications data, which categorizes variable values for reports, into Experience Platform (requires the new classifications infrastructure).

Report suite data. Streams Adobe Analytics report suite hits into Experience Platform in real time as XDM data for Query Service analysis and Real-Time Customer Profile enrichment.

Pulls raw Adobe Analytics clickstream files into Amperity over SFTP as customer behavior data.

Sends BlueConic segment, lifecycle and profile values to an existing Adobe Analytics implementation in real time as Custom Link Tracking events mapped to props and eVars.

Syncs analytics data from your warehouse into Adobe Analytics for cross-channel behavior reporting.

Sends Listrak email activity, such as sends, opens, clicks and bounces, to Adobe Analytics success events and classifies messages by campaign and channel, through an OAuth credential.

Cookie sync. Matches Adobe's visitor ID to mParticle's web users through a cookie sync, so the ID can be used by audience integrations.

Events. Forwards mParticle events to Adobe Analytics with support for Adobe's Experience Cloud ID, through a hybrid kit on iOS, Android and web.

Server-to-server. Sends mParticle events to Adobe Analytics entirely server-side, identifying users by Adobe Visitor ID.

Pulls Adobe Analytics data into Oracle Unity as files fetched from an SFTP server by a Secure FTP source and ingest job, after which the records can be verified and segmented.

Sends RudderStack page views, screens and events to Adobe Analytics, with mappings to eVars, props and events, in cloud or device mode.

Brings Adobe Analytics report data such as visits, page views, orders, revenue and segments into Data 360 in batches or through Zero Copy query federation (beta).

Sends track and page calls from Segment to Adobe Analytics for analytics and video analytics in cloud or device mode.

1.4 connector. Sends analytics events to Adobe Analytics in real time through the Data Insertion API from AudienceStream or EventStream, unaffected by the end of Adobe's 1.4 API.

2.0 connector. Sends analytics events to Adobe Analytics in batches through the Bulk Data Insertion API, from AudienceStream or EventStream, instead of the browser beacon.

AppMeasurement for JS tag. Deploys Adobe AppMeasurement for JavaScript, the lighter successor to s_code.js, through Tealium iQ.

Heartbeat video tag. Adds Adobe's Heartbeat video measurement through Tealium iQ to track plays, pauses, playhead progress and ad breaks in Adobe Analytics, with optional Nielsen DCR settings.

Media Analytics 3.x SDK tag. Adds Adobe's media-measurement SDK through Tealium iQ to track audio, video and ad playback in Adobe Analytics.

Data feed import. Loads Adobe Analytics data feed hit files and lookup files from an Amazon S3 bucket into Treasure Data, picking up new feeds incrementally by report suite.

SFTP import. Imports gzip files that Adobe Analytics places on Adobe's SFTP server into Treasure Data tables, using version 1 of a connector that also has a cloud storage version.

Sends Zeotap audiences keyed on Adobe Analytics cookies to an Adobe Analytics report suite, set up with the report suite ID, namespace and Experience Cloud org ID.