Tool · Engagement & Feedback
Friendbuy integrations across CDPs
Directory data as of October 18, 2026
5 of the 44 customer data platforms in the CdpHub directory list an integration with Friendbuy, with 8 listings between them. Of those platforms, 1 both sends data to Friendbuy and reads from it, 1 only sends data to it and 3 only read from it. 7 can run server-side and 1 client-side. Every listing links to its platform's own documentation.
Which CDPs list Friendbuy
5 of 44- Braze (reads from Friendbuy)
- Klaviyo (reads from Friendbuy)
- Listrak (reads from Friendbuy)
- mParticle (sends data to Friendbuy)
- Segment (sends data to Friendbuy and reads from it)
Not listed by 39 CDPs: 6sense, ActionIQ, Adobe Experience Platform, Amperity, Bloomreach, BlueConic, Blueshift, CaliberMind, Chord, CleverTap, DinMo, Fivetran Activations, Hightouch, Informatica, Insider One, Leadspace, Lexer, Lytics, Microsoft Dynamics 365 Customer Insights, NICE, Odie, Ometria, Optimizely, Oracle, Redpoint Global, RudderStack, Salesforce Data 360, SAP CDP, SAP Engagement Cloud, SAS, Simon Data, Snowplow, Spotler ActivatePro, Tealium, Teradata, Treasure AI, Upland BlueVenn, Zeotap and Zeta Global.
How each CDP connects to Friendbuy
5 CDPs · 8 listingsBraze (reads from Friendbuy)1 listing
Creates Braze profiles for opted-in phone numbers collected through Friendbuy and sends referral and loyalty events, for automated email and SMS.
Klaviyo (reads from Friendbuy)1 listing
Adds opted-in phone numbers and emails of Friendbuy referral advocates and friends to Klaviyo lists, with loyalty and referral events that trigger flows.
Listrak (reads from Friendbuy)1 listing
Triggers Listrak automations from Friendbuy referral and loyalty activity, such as sent referrals or earned rewards, and shows point balances in messages.
mParticle (sends data to Friendbuy)1 listing
Sends mParticle events to Friendbuy so referral campaigns can reward advocates for the customers they bring in (enabled on request).
Segment (sends data to Friendbuy and reads from it)4 listings
Cloud Destination. Sends Segment data to Friendbuy for referral programs through Actions such as Track Custom Event, Track Sign Up and Track Customer.
Legacy. Sends identify, track and page calls from Segment to Friendbuy for referral programs in device mode.
Web Destination. Sends Segment data to Friendbuy for referral programs through Actions such as Track Custom Event, Track Sign Up and Track Purchase.
Source. Sends Friendbuy events into Segment as they happen, ready to route to other tools.
Other Engagement & Feedback tools
All tools on two or more CDPs →About these numbers
CdpHub documents each integration from the platform's own catalog, so a listing records what the platform says it supports, not a test of the connector. Each one notes which way data flows and where the integration runs. A platform can list more than one connector for Friendbuy, so listings can outnumber platforms; a platform that both sends data to Friendbuy and reads from it is counted once, as doing both. The rank orders all 2,309 tools in the directory by how many platforms list them; tools listed on the same number of platforms share a rank. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Friendbuy or any platform listed.
Connecting Friendbuy to a CDP?
Vendor-neutral help choosing the CDP that fits how you use Friendbuy, and getting the connection running in your stack.