Tool · CRM & Sales
Variance integrations across CDPs
Directory data as of October 18, 2026
2 of the 44 customer data platforms in the CdpHub directory list an integration with Variance, with 2 listings between them. Both send data to Variance. Every listing links to its platform's own documentation.
Which CDPs list Variance
2 of 44Not listed by 42 CDPs: 6sense, ActionIQ, Adobe Experience Platform, Amperity, Bloomreach, BlueConic, Blueshift, Braze, CaliberMind, Chord, CleverTap, DinMo, Fivetran Activations, Hightouch, Informatica, Insider One, Klaviyo, Leadspace, Lexer, Listrak, Lytics, Microsoft Dynamics 365 Customer Insights, mParticle, NICE, Odie, Ometria, Optimizely, Oracle, Redpoint Global, Salesforce Data 360, SAP CDP, SAP Engagement Cloud, SAS, Simon Data, Snowplow, Spotler ActivatePro, Tealium, Teradata, Treasure AI, Upland BlueVenn, Zeotap and Zeta Global.
How each CDP connects to Variance
2 CDPs · 2 listingsRudderStack (sends data to Variance)1 listing
Sends RudderStack events to Variance, which turns product and customer data into sales and growth signals.
Segment (sends data to Variance)1 listing
Sends identify, track, page, group plus alias calls from Segment to Variance for CRM and marketing automation in cloud mode.
Other CRM & Sales tools
All tools on two or more CDPs →About these numbers
CdpHub documents each integration from the platform's own catalog, so a listing records what the platform says it supports, not a test of the connector. Each one notes which way data flows and where the integration runs. A platform can list more than one connector for Variance, so listings can outnumber platforms; a platform that both sends data to Variance and reads from it is counted once, as doing both. The rank orders all 2,309 tools in the directory by how many platforms list them; tools listed on the same number of platforms share a rank. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Variance or any platform listed.
Connecting Variance to a CDP?
Vendor-neutral help choosing the CDP that fits how you use Variance, and getting the connection running in your stack.