Meta Conversions API integrations across CDPs

Facebook Conversions API

Facebook Conversions API. Sends events server-side to the Facebook (Meta) Conversions API through event forwarding, tied to a Meta Pixel ID, to improve ad targeting and measurement.

Sends purchase and other conversion events from Bloomreach scenarios to Meta's Conversions API through an action node, with hashed customer details and deduplication against the pixel.

Sends offline conversion events such as in-store purchases from Blueshift campaign journeys to Meta through the Conversions API, using a pixel ID, access token and cloud app template.

Sends Chord page and commerce events to Meta's Conversions API from the server with a pixel ID and system user token, letting Meta deduplicate them against the pixel by event ID.

Sends online, offline or CRM lead conversion events from DinMo event segments to a Meta dataset through the Conversions API, one event type and action source per activation.

Click to WhatsApp ads. Reports website and app purchases by shoppers who arrived through Click-to-WhatsApp ads to Meta's Conversions API automatically, so Insider One customers see ROI in Ads Manager.

MindBehind offline events. Sends add-to-cart and purchase events from conversations on Insider One's MindBehind conversational platform to a Meta Pixel dataset as offline Conversions API events.

Offline conversions. Sends in-store purchases from a Lexer dataset to a Meta offline dataset through the Conversions API once a day, with Limited Data Use on, so Facebook can attribute store sales to ads.

Online conversions. Sends website purchase events from a Lexer dataset to a Meta web dataset through the Conversions API each day, server side, to credit online sales to Facebook and Instagram ads.

Facebook Conversions API. Sends RudderStack events server-side to Facebook through the Conversions API, for ad measurement and optimization that doesn't rely on the browser pixel.

Facebook Conversions API (Actions). Sends Segment data to Facebook Conversions API for advertising through Actions such as Custom Event, Purchase and Search.

Sends Snowplow events to Meta's Conversions API for ad measurement and optimization, one event per request, passing the user ID and the click and browser IDs from Meta cookies for matching.

Export. Sends conversion events such as purchases and registrations from Treasure Data job results to Facebook through the Conversions API, including in-store offline events and web server logs.

Dataset quality import. Imports Meta Conversions API quality metrics, such as event match quality, event coverage, deduplication and additional conversions reported, for website or offline datasets into Treasure Data.

Streams web and app conversion events, such as purchases, sign-ups and page views, from Zeotap Journeys to Facebook's Conversions API, with event IDs to deduplicate against the Pixel.