Google Ads integrations across CDPs

Uploads CRM and marketing automation contacts at accounts in a 6sense segment to Google Ads as a customer list audience, refreshed as segment membership changes.

Google Ads

Audiences. Sends Real-Time CDP audiences to Google Ads for targeting across search, display, YouTube and in-app mobile ads, once Adobe Visitor ID Service ID syncs are enabled.

Enhanced Conversions. Sends first-party customer data such as email to Google Ads server-side through event forwarding to enhance gtag conversions, matched by transaction ID, for better reporting.

Google Customer Match (destination). Sends Real-Time CDP audiences to Google Customer Match for reaching known customers on Search, Shopping and Gmail (YouTube needs the Display & Video 360 version).

Google Customer Match (with Display & Video 360). Sends Real-Time CDP audiences to Google Customer Match in Display & Video 360, using first-party PII, for targeting on Search, YouTube, Gmail and the Display Network.

Source. Brings Google Ads account, campaign, ad group, ad and performance data into Experience Platform read-only, mapped to paid media XDM for cross-network analysis.

Audiences. Sends Customer Match audiences from Amperity to Google Ads through the Google Audience Partner API, with one account serving Google Ads and DV360.

Enhanced Conversions. Uploads in-store, call-center and in-app conversions from Amperity to Google Ads conversion actions via Google's Data Manager API, matched on hashed emails or phones.

Google Customer Match. Syncs Amperity audiences to Google Customer Match user lists through Google's Data Manager API, for Search, Shopping, Gmail, YouTube and Display (in beta).

Audiences. Uploads Bloomreach customers to Google Ads Customer Match audiences from scenarios by hashed email or phone, mobile ID or User ID, and can remove them again.

Offline conversions. Exports conversion events built in Bloomreach scenarios as CSV files to your SFTP server, where Google Ads imports them on a schedule as offline conversions.

Exports BlueConic segments to Google Ads Customer Match lists with hashed identifiers and consent status, removes dropouts and uploads offline conversions for Enhanced Conversions for Leads.

Audiences. Sends Blueshift segments to Google Ads audiences matched on email, phone, name and address, and reports each customer's ad data and personalization consent for EU DMA rules.

Conversions. Uploads conversions from Blueshift event-triggered campaigns to Google Ads as offline conversions with a GCLID or as enhanced conversions for web and leads, to improve bidding.

Syncs Braze users into Google Customer Match audiences from Canvases for ads on Search, Shopping, Gmail, YouTube and Display, through the Data Manager API.

Activations. Pushes CaliberMind company and user lists to Google Ads audiences over OAuth, mapping names, emails, phones and external IDs for Customer Match, by upsert or mirror sync.

Pull connector. Reads Google Ads campaign stats and click performance reports into CaliberMind campaign, performance and query map tables on a pull-only basis, connected by a Google Ads admin with OAuth.

Audiences and conversions. Syncs Chord data to Google Ads from Data Activations over OAuth, upserting Customer Match lists and sending call, click and enhanced conversions plus conversion adjustments.

Gtag. Fires Google Ads gtag conversions in the browser from Chord checkout starts, orders or chosen pages, with enhanced conversion data such as email, phone and address.

Uploads CleverTap segments to Customer Match audience lists in a connected Google Ads account from Google Ads campaigns, for remarketing across Search, YouTube and Gmail.

Audiences. Builds Google Ads customer lists from DinMo segments and keeps them current using emails plus optional phone, name and address data, with list-level consent for ad user data and personalization.

Click and offline conversions. Uploads offline or custom conversions from DinMo to Google Ads, matched by GCLID, GBRAID or WBRAID click IDs or by email and phone through enhanced conversions for leads, with consent settings.

Conversion adjustments. Restates the value of conversions already sent to Google Ads, using order IDs or GCLIDs from a DinMo event segment, for conversions that are at least 24 hours old.

Conversion retractions. Retracts conversions previously reported to Google Ads, identified by order ID or by GCLID and conversion time, for events in a DinMo segment that happened over 24 hours ago.

Enhanced conversions for web. Sends web conversions from DinMo event segments to Google Ads enhanced conversions for web within 24 hours, each with an order ID, conversion time, email and optional user details.

Store sales. Imports in-store or offline sales from DinMo into Google Ads store sales conversions, matched on email or phone, with DinMo converting amounts to micros and passing the consent you set.

Source. Loads Google Ads prebuilt and custom reports and metadata tables through DinMo Ingest, merging many accounts into one table per report and running a daily rollback sync over a set conversion window.

Customer Match. Fills new or existing Google Ads Customer Match lists from warehouse models in Fivetran Activations, matching on user ID, mobile ID, email or phone number, for retargeting.

Offline conversions. Uploads offline click, call and enhanced conversions and conversion adjustments from Fivetran Activations to Google Ads conversion actions set up for imports.

Destination. Sends warehouse audience lists to Google Ads for retargeting and lookalike campaigns, refreshed on every sync so they don't go stale.

Audience size report. Copies the estimated size of every audience in the connected Google Ads accounts into the warehouse once a day, in a table named for the destination, after Hightouch turns on data extraction.

Journey audiences. Moves users into or out of Google Ads Customer Match audiences at a Google Ads step in Insider One Architect journeys, matching SHA-256 hashed email or phone through the Google Ads API.

Remarketing segments. Sends Insider One dynamic segments to Google Ads as Customer Match audiences through the Google Ads API, with SHA-256 hashed identifiers and automatic nightly membership updates.

Syncs Klaviyo segments to Google Ads as audiences for targeted campaigns, so first-party Klaviyo data can guide ad spend across Google.

Customer Match. Creates or updates Google Ads Customer Match lists from Lexer segments through the API, matching on email, mobile or name, country and zip, as a one-time send or a daily sync.

Offline conversions. Uploads cleaned offline transactions from a Lexer dataset to a Google Ads conversion action through the API, once Google allowlists the account for store sales, to attribute offline sales.

Sends saved or Listrak CRM audiences to a Google Ads (AdWords) account through Listrak Exchange, where Google matches the contacts for ad targeting.

Syncs Lytics audiences with Customer Match lists in Google Ads and sends enhanced conversions for leads, and imports Google Ads campaigns with hourly metrics as Lytics Experiences.

Sends Customer Insights - Data segments to a Google Ads customer list, creating one when no audience ID is given, with hashed identifiers for Search, Gmail, YouTube and Display ads.

Conversions. Sends purchases, sign-ups and other conversions from mParticle to Google Ads for campaign measurement and bidding.

Customer Match. Sends mParticle audiences to Google Ads as Customer Match lists for search, YouTube and display targeting.

Enhanced conversions. Supplements Google Ads conversion tags with hashed first-party data, such as email and phone, sent from mParticle for more accurate measurement.

Syncs Ometria segments to Google Customer Match lists for Google Ads, sending opted-in contacts' email addresses and adding or removing them as segments change.

Syncs ODP standard audiences of customers with an email into Google Ads every day for targeting on Search, YouTube and Gmail, once Google's Customer Data Terms are accepted.

Google Customer Match. Sends Oracle Unity segments through Google Customer Match to Google Ads or Display & Video 360 advertiser and partner accounts, where matched audiences can be activated.

Builds Google Ads Customer Match lists from Redpoint Interaction offers, or adds or removes members, matching on email, postal address, phone, mobile device ID or third-party ID.

Enhanced conversions. Sends conversions with hashed first-party data from RudderStack to Google Ads server-side, through the Google Ads API, for enhanced conversions.

Gtag.js. Loads Google Ads' gtag.js on your site through RudderStack's JavaScript SDK to track conversions and remarketing, with optional enhanced conversions.

Offline conversions. Uploads offline conversions, such as sales or calls that follow an ad click, from RudderStack events to Google Ads.

Remarketing lists. Uploads Customer Match lists to Google Ads from your warehouse or RudderStack audiences, keeping list membership current without manual uploads.

Audience activation. Sends Data 360 segments to Google Ads as Customer Match audiences, updated incrementally, which needs 100 matched users and the Ad Audiences add-on.

Campaign data. Brings Google Ads impressions, clicks and conversions by campaign and ad group into Data 360 in batches, and Salesforce lists the connection as two-way.

Matches SAP Emarsys contacts to Google accounts so current and former customers can be shown ads on Google Search, Display, YouTube and Gmail as part of automated journeys.

Sends audiences from SAS Customer Intelligence 360 into Google Ads through the Google Ads API, matching customer attributes to reach Google users on Search, Shopping, Gmail, YouTube and Display.

Classic. Sends track and page calls from Segment to Google Ads for advertising in cloud or device mode.

Gtag. Sends track and page calls from Segment to Google Ads for advertising in device mode.

Google Ads Conversions. Sends Segment data to Google Ads Conversions for advertising and analytics through Actions such as Upload Enhanced Conversion (Legacy), Upload Conversion Adjustment and Upload Click Conversion.

Google Ads Remarketing Lists. Sends track calls from Segment to Google Ads Remarketing Lists for advertising in cloud mode.

Source. Pulls Google Ads objects into Segment on a schedule for syncing to a warehouse.

Adds, removes or syncs Simon Data contacts in Google Ads Customer Match lists, with multi-key fields to lift match rates, once OAuth is granted for the main manager account's customer ID.

Conversion and remarketing tag. Deploys Google Ads conversion tracking and remarketing through gtag.js in Tealium iQ, passing order values, IDs and product lists.

Conversions connector. Uploads click and call conversions to Google Ads and restates or retracts them, from AudienceStream or EventStream.

Customer Match connector. Adds users to or removes them from Google Ads Customer Match lists through the Data Manager API, from AudienceStream or EventStream, using Tealium-provided credentials.

Enhanced Conversions for Leads connector. Sends lead conversions with hashed customer data to Google Ads as Enhanced Conversions for Leads, from AudienceStream or EventStream.

Enhanced Conversions for Web connector. Sends Enhanced Conversions for Web adjustments with transaction IDs and hashed user data to Google Ads, from AudienceStream or EventStream, to sharpen conversion measurement.

Remarketing tag. Adds the older Google Ads remarketing tag through Tealium iQ to build remarketing lists with page type, product and value parameters.

Store Sales connector. Uploads in-store sales transactions to Google Ads Store Sales from AudienceStream or EventStream, matched by one or more customer identifiers.

Leads data source. Sends leads captured by Google Ads lead form extensions to Tealium as they arrive, through a lead form webhook set up with the data source's URL and key.

Audience Partner API export. Moves cookies, IDFAs and Android ad IDs from Treasure Data into Google Ads audience lists through the Audience Partner API, open only to accounts Google whitelisted before it stopped adding new ones.

Customer Match export. Adds emails, phone numbers, user IDs or mobile ad IDs from Treasure Data to Google Ads remarketing lists or removes them over OAuth, with Google limiting new Customer Match API users from April 2026.

Enhanced conversions. Uploads enhanced conversions for leads and for web, plus call conversions, from Treasure Data job results to Google Ads through the Google Ads API over OAuth.

Google Customer Match. Uploads emails or phone numbers from Treasure Data to Customer Match in Google Ads or Display & Video 360 over OAuth, with Google limiting new Customer Match API users from April 2026.

Report import. Imports Google Ads ad, ad group, campaign and keyword performance reports, or results of a custom Google Ads query, into Treasure Data for a chosen ads account.

Audiences. Adds, removes or syncs BlueVenn Engage campaign audiences with existing Google Ads user lists through the Google Audience channel, so those customers can be targeted with ads.

Offline conversions. Uploads transaction history from BlueVenn Engage selections to Google Ads as offline conversions, with value, currency and time, through a developer token and OAuth, to tie offline activity to ads.

Sends hashed first-party data, such as emails and transaction IDs, from Zeotap Journeys to Google Ads enhanced conversions, for more accurate conversion tracking and bidding.

Google Customer Match (contact information). Sends Zeotap audiences of hashed emails and phone numbers to Google Customer Match, to reach known customers through Google Ads or DV360 on Search, Gmail, YouTube and Display.

Google Customer Match (mobile device IDs). Uploads Zeotap audiences of IDFA or AAID mobile ad IDs to Google Customer Match as customer lists for Google Ads or DV360, with removals on each audience refresh.

Exports Zeta segments and lists to Google Ads Customer Match audiences as hashed contacts, with optional address and consent fields, and adds or removes users from Experience action nodes.