CDP comparison
Segment vs. mParticle integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 422 distinct tools in Segment's catalog and 205 in mParticle's. 107 tools are in both, a 20.6% catalog overlap of the 520 tools either one lists; 315 are only in Segment's and 98 only in mParticle's.
315Segment onlyonly in Segment's catalog
107Shared toolstools in both catalogs
98mParticle onlyonly in mParticle's catalog
315
107
98
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Segment | mParticle |
|---|---|---|
| Catalog size | ||
| Distinct tools | 422 | 205 |
| Listings | 555 | 326 |
| Catalog breadth | #2 of 44 | #7 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 452 (81.4%) | 267 (81.9%) |
| Tool → platform | 103 (18.6%) | 59 (18.1%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 449 (80.9%) | 288 (88.3%) |
| Client-side | 116 (20.9%) | 53 (16.3%) |
| Warehouse | 22 (4.0%) | 12 (3.7%) |
| Largest categoryBy number of listings. | ||
| Category | Analytics & BI (119) | Advertising (119) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Segment's catalog
315 tools Segment lists and mParticle doesn't, by category, the most widely listed first.
Analytics & BIBloomreach, Fullstory, Looker and more91 tools
- Bloomreach
- Fullstory
- Looker
- Pendo
- PostHog
- Gainsight PX
- Keen
- New Relic
- Hotjar
- Matomo
- Mouseflow
- UserVoice
- Woopra
- Yandex Metrica
- Accoil Analytics
- Beamer
- Blend Ai
- Blitzllama
- Crazy Egg
- Dub
- FactorsAI
- Indicative
- Lucky Orange
- Parse.ly
- Rollbar
- SalesWings
- Sentry
- Serenytics
- Actable Predictive
- Adtriba
- Alexa
- Amberflo
- Angler AI
- AppFit
- Asayer
- BytePlus
- Clicky
- Cliff
- Convertly
- Countly
- CrowdPower
- Cruncher
- Dreamdata
- EPICA
- Equals
- events.win
- FL0
- FunnelFox
- Groundswell
- HitTail
- Houseware
- Hubble
- hydra
- Inleads AI
- Kable
- Kana
- Kitemetrics
- LogRocket
- mabl
- Madkudu
- Matcha
- Matilda
- Moesif API Analytics
- Navattic
- Nielsen DCR
- Orb
- Peaka
- PlayerZero Web
- Pointillist
- ProsperStack
- Rabble AI
- Retina
- SaaSquatch v2
- ScopeAI
- Screeb
- Scuba Analytics
- Sherlock
- SIGNL4 Alerting
- Skalin
- Smartlook
- Spideo
- Stories
- Tractionboard
- Unwaffle
- Userlens by Wudpecker
- Usermaven
- UserMotion
- WalkMe
- Wigzo
- Windsor
- Youbora
Personalization & TestingVWO, Appcues, Contentful Personalization and more40 tools
- VWO
- Appcues
- Contentful Personalization
- Kameleoon
- Amazon Personalize
- Canny
- Refiner
- Userpilot
- Wisepops
- Candu
- Chameleon
- CommandBar
- Mutiny
- Optimizely Feature Experimentation
- Personyze
- SatisMeter
- 2mee
- AB Smartly
- AB Tasty client side
- ConfigCat
- Experiments by GrowthHackers
- FunnelEnvy
- GraphJSON
- GWEN
- GWEN Webhooks
- Markettailor
- Nudge
- One Creation
- Optimizely Advanced Audience Targeting
- Optimizely Data Platform
- Proof Experiences
- Quin AI
- Recombee
- Schematic
- Tamber
- Trackier
- tray.io
- UserGuiding
- Vespucci
- VWO Web Mode
Email & Marketing AutomationMarketo, Oracle Eloqua, ActiveCampaign and more38 tools
- Marketo
- Oracle Eloqua
- ActiveCampaign
- Dotdigital
- Pardot
- Twilio
- Mandrill
- Acoustic
- Listrak
- Marigold Engage
- Ortto
- Mailjet
- Postscript
- Vero
- Courier
- Loops
- ConvertFlow
- Mailmodo
- EMMA
- Freshmarketer
- Gameball
- Userlist
- Xtremepush
- AutopilotHQ
- Callingly
- Encharge
- Gist
- Inflection
- Jivox
- Klenty
- Lumen
- Moosend
- Nudgespot
- Plotline
- ProveSource
- Rehook
- Selligent Marketing
- Upcall
CRM & SalesHubSpot, Kustomer, Freshsales and more33 tools
- HubSpot
- Kustomer
- Freshsales
- Pipedrive
- Gainsight
- Attio
- ChartMogul
- Close
- Qualified
- Vitally
- Aircall
- ChurnZero
- Crisp
- Planhat
- Zaius
- ClientSuccess
- Custify
- Koala
- ProfitWell
- Richpanel
- Aampe
- Blackbaud Raiser's Edge NXT
- Breyta CRM
- Collab Travel CRM
- Humanic AI
- journy io
- Nat
- Noora
- ProductBird
- Salescamp CRM
- SegMetrics
- Whale Alerts
- Wishpond
Engagement & FeedbackJebbit, Extole, Trustpilot and more28 tools
AdvertisingGoogle Display & Video 360, Google Campaign Manager 360, AdRoll and more22 tools
Customer SupportGladly, Help Scout, Chatlio and more21 tools
- Gladly
- Help Scout
- Chatlio
- IBM Watson Assistant
- Akita Customer Success
- Blip
- Churned
- Elevio
- Freshchat
- Gleap
- Hawkei
- Learndot
- Metronome
- Natero
- Ramen
- Salesmachine
- Snapboard
- Startdeliver
- Startdeliver-v2
- Stonly
- Zopim
Data InfrastructurePostgreSQL, Azure Synapse, Amazon EventBridge and more16 tools
- PostgreSQL
- Azure Synapse
- Amazon EventBridge
- IBM Db2
- SingleStore
- AWS Lambda
- Google Cloud Functions
- Azure Functions
- Aggregations.io
- Astrolabe
- Authvia
- Elastic Path CX Studio
- IBM Db2 Warehouse
- Iron.io
- Mammoth
- SlicingDice
Developer Tools & APIsZapier, Contentstack, Avo and more11 tools
- Zapier
- Contentstack
- Avo
- Variance
- Atatus
- BugHerd
- Crittercism
- Errorception
- Flagship.io
- Pingdom
- Track JS
Identity & EnrichmentAlloy Flow, BuzzBoard, Clearbit Enrichment and more5 tools
- Alloy Flow
- BuzzBoard
- Clearbit Enrichment
- Clearbit Reveal
- Delivr.ai Resolve
Productivity & CollaborationGoogle Sheets, Synap, WorkRamp3 tools
- Google Sheets
- Synap
- WorkRamp
Security & PrivacyCastle, Rupt, TrafficGuard3 tools
- Castle
- Rupt
- TrafficGuard
E-commerceStripe, Elastic Path2 tools
- Stripe
- Elastic Path
Customer Data PlatformLytics1 tool
Mobile & PushOneSignal1 tool
Only in mParticle's catalog
98 tools mParticle lists and Segment doesn't, by category, the most widely listed first.
AdvertisingGoogle Ad Manager, Awin, Spotify Ads and more45 tools
- Google Ad Manager
- Awin
- Spotify Ads
- Adobe Audience Manager
- Google Marketing Platform
- InMobi
- MediaMath
- Moloco
- Rakuten
- Xandr
- Amobee
- AppLovin
- Liftoff
- Remerge
- RTB House
- Bidease
- Cadent
- Jampp
- Kayzen
- Samba TV
- Smadex
- Tapad
- Vibe
- Aarki
- AdMedia
- Ampush
- Edge226
- Hyperlocology
- Ibotta
- InMarket
- ironSource
- LifeStreet
- MadHive
- Mediasmart
- Mintegral
- myTarget
- Persona.ly
- Plarin
- StartApp
- Tapjoy
- Taptica
- Triton Digital
- Vungle
- YouAppi
- Z2A Digital
Analytics & BIDatadog, Apteligent, Webtrends and more8 tools
- Datadog
- Apteligent
- Webtrends
- Actable
- AdPredictive
- Personify XP
- Retina AI
- Scalarr
Email & Marketing AutomationAdobe Campaign, Bluecore, Postie and more7 tools
- Adobe Campaign
- Bluecore
- Postie
- AgilOne
- Mautic
- iPost
- Marigold
Data InfrastructureAzure Blob Storage, SFTP, Azure Event Hubs and more6 tools
- Azure Blob Storage
- SFTP
- Azure Event Hubs
- Amazon SQS
- Amazon SNS
- Custom Feed
Identity & EnrichmentEpsilon, Foursquare, ID5 and more6 tools
- Epsilon
- Foursquare
- ID5
- Reveal Mobile
- ShareThis
- Skyhook
Personalization & TestingWunderkind, Multiplied Media, AB Tasty and more6 tools
- Wunderkind
- Multiplied Media
- AB Tasty
- 24i
- Flybits
- Primer
Engagement & FeedbackEagle Eye, ForeSee, Wootric and more5 tools
Mobile & PushRevenueCat, mAdme, Nami ML and more4 tools
- RevenueCat
- mAdme
- Nami ML
- Teak
Customer Data PlatformFivetran Activations, Hightouch, Snowplow3 tools
Security & PrivacyDidomi, PieEye2 tools
- Didomi
- PieEye
Developer Tools & APIsAdobe Experience Platform1 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Segment | mParticle |
|---|---|---|
| Advertising | 62 | 119 |
| Email & Marketing Automation | 95 | 57 |
| Analytics & BI | 119 | 28 |
| Personalization & Testing | 69 | 29 |
| Data Infrastructure | 38 | 25 |
| Engagement & Feedback | 44 | 9 |
| CRM & Sales | 42 | 3 |
| Customer Support | 27 | 4 |
| E-commerce | 10 | 18 |
| Identity & Enrichment | 8 | 13 |
| Developer Tools & APIs | 16 | 4 |
| Mobile & Push | 5 | 7 |
| Social Media | 8 | 1 |
| Customer Data Platform | 3 | 5 |
| Security & Privacy | 4 | 3 |
| Productivity & Collaboration | 5 | 1 |
More comparisons
All comparisons, or compare any two platforms →Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Market analysisSegment vs. Tealium vs. AmperityOct 2026 · 8 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Segment or mParticle.
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