CDP comparison
mParticle vs. RudderStack integrations
Integration catalog comparison · Directory data as of October 22, 2026
CdpHub documents 205 distinct tools in mParticle's catalog and 200 in RudderStack's. 81 tools are in both, a 25.0% catalog overlap of the 324 tools either one lists; 124 are only in mParticle's and 119 only in RudderStack's.
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | mParticle | RudderStack |
|---|---|---|
| Catalog size | ||
| Distinct tools | 205 | 200 |
| Listings | 326 | 267 |
| Catalog breadth | #7 of 44 | #8 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 267 (81.9%) | 227 (85.0%) |
| Tool → platform | 59 (18.1%) | 40 (15.0%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 288 (88.3%) | 180 (67.4%) |
| Client-side | 53 (16.3%) | 85 (31.8%) |
| Warehouse | 12 (3.7%) | 49 (18.4%) |
| Largest categoryBy number of listings. | ||
| Category | Advertising (119) | Advertising (52) |
Unique tools
Tools listed by only one platform, grouped by category.Only in mParticle's catalog
124 tools mParticle lists and RudderStack doesn't, by category, the most widely listed first.
AdvertisingLiveRamp, Google Ad Manager, Rokt and more51 tools
- LiveRamp
- Google Ad Manager
- Rokt
- Adobe Audience Manager
- Friendbuy
- Quantcast
- Adikteev
- Google Marketing Platform
- InMobi
- MediaMath
- Moloco
- Xandr
- Amobee
- AppLovin
- Liftoff
- Nanigans
- Remerge
- RTB House
- TUNE
- Bidease
- Button
- Cadent
- Everflow
- Jampp
- Kayzen
- Samba TV
- Smadex
- Tapad
- Vibe
- Aarki
- AdMedia
- Ampush
- Edge226
- Hyperlocology
- Ibotta
- InMarket
- ironSource
- LifeStreet
- MadHive
- Mediasmart
- Mintegral
- myTarget
- Persona.ly
- Plarin
- StartApp
- Tapjoy
- Taptica
- Triton Digital
- Vungle
- YouAppi
- Z2A Digital
Analytics & BIDatadog, Omnissa Intelligence, Inspectlet and more11 tools
- Datadog
- Omnissa Intelligence
- Inspectlet
- Kubit
- Anodot
- Webtrends
- Actable
- AdPredictive
- Personify XP
- Retina AI
- Scalarr
Personalization & TestingAdobe Target, Insider One, Wunderkind and more11 tools
Email & Marketing AutomationOracle Responsys, Sailthru, Adobe Campaign and more10 tools
Identity & EnrichmentRadar, Bluedot, Epsilon and more9 tools
- Radar
- Bluedot
- Epsilon
- Foursquare
- Foursquare Movement
- ID5
- Reveal Mobile
- ShareThis
- Skyhook
E-commerceYotpo, Talon.One, Voucherify and more7 tools
- Yotpo
- Talon.One
- Voucherify
- Punchh
- SessionM
- NCR Aloha
- Ticketure
Engagement & FeedbackAntavo, Eagle Eye, ForeSee and more7 tools
Mobile & PushLocalytics, Swrve, mAdme and more5 tools
- Localytics
- Swrve
- mAdme
- Nami ML
- Teak
Customer Data PlatformFivetran Activations, Hightouch, Treasure AI and more4 tools
Data InfrastructureAmazon SQS, Amazon SNS, Custom Feed3 tools
- Amazon SQS
- Amazon SNS
- Custom Feed
Security & PrivacyDidomi, PieEye2 tools
- Didomi
- PieEye
CRM & SalesPaytronix1 tool
Customer SupportRegal1 tool
Developer Tools & APIsAdobe Experience Platform1 tool
Only in RudderStack's catalog
119 tools RudderStack lists and mParticle doesn't, by category, the most widely listed first.
Analytics & BIFullstory, Looker, Pendo and more23 tools
Email & Marketing AutomationMarketo, Oracle Eloqua, ActiveCampaign and more20 tools
Data InfrastructurePostgreSQL, MySQL, Azure Synapse and more13 tools
AdvertisingGoogle Campaign Manager 360, AdRoll, OpenAI Ads and more12 tools
- Google Campaign Manager 360
- AdRoll
- OpenAI Ads
- Rockerbox
- Attribution
- Lotame
- Podsights
- Topsort
- Koddi
- Post Affiliate Pro
- Smartly
- TVSquared
CRM & SalesHubSpot, Zoho CRM, Kustomer and more11 tools
Engagement & FeedbackExtole, Contentful Personalization, InMoment and more11 tools
Personalization & TestingVWO, Appcues, Amazon Personalize and more9 tools
Developer Tools & APIsZapier, AWS Lambda, Google Cloud Functions and more5 tools
- Zapier
- AWS Lambda
- Google Cloud Functions
- Pipedream
- Custom Activation
Productivity & CollaborationGoogle Sheets, Monday, ClickUp and more5 tools
Customer SupportGladly, Trengo2 tools
- Gladly
- Trengo
Identity & EnrichmentAuth01 tool
Mobile & PushOneSignal1 tool
Security & PrivacyAxeptio1 tool
- Axeptio
Categories
Each platform's listings by category, where each catalog is deepest.| Category | mParticle | RudderStack |
|---|---|---|
| Advertising | 119 | 52 |
| Email & Marketing Automation | 57 | 50 |
| Analytics & BI | 28 | 35 |
| Data Infrastructure | 25 | 36 |
| Personalization & Testing | 29 | 23 |
| Engagement & Feedback | 9 | 13 |
| E-commerce | 18 | 3 |
| CRM & Sales | 3 | 13 |
| Developer Tools & APIs | 4 | 11 |
| Identity & Enrichment | 13 | 1 |
| Productivity & Collaboration | 1 | 10 |
| Customer Data Platform | 5 | 5 |
| Mobile & Push | 7 | 3 |
| Customer Support | 4 | 4 |
| Social Media | 1 | 6 |
| Security & Privacy | 3 | 2 |
More comparisons
- Segment vs. mParticle
- mParticle vs. Tealium
- Hightouch vs. mParticle
- Segment vs. RudderStack
- RudderStack vs. Tealium
- RudderStack vs. Hightouch
- Fivetran Activations vs. RudderStack
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Integration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readResearch reportCDP Vendor Evaluation FrameworkOct 2026 · 6 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 22, 2026. CdpHub is independent and not affiliated with mParticle or RudderStack.
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