CDP comparison
Hightouch vs. mParticle integrations
Integration catalog comparison · Directory data as of October 22, 2026
CdpHub documents 296 distinct tools in Hightouch's catalog and 205 in mParticle's. 93 tools are in both, a 22.8% catalog overlap of the 408 tools either one lists; 203 are only in Hightouch's and 112 only in mParticle's.
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Hightouch | mParticle |
|---|---|---|
| Catalog size | ||
| Distinct tools | 296 | 205 |
| Listings | 346 | 326 |
| Catalog breadth | #4 of 44 | #7 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 300 (86.7%) | 267 (81.9%) |
| Tool → platform | 46 (13.3%) | 59 (18.1%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 15 (4.3%) | 288 (88.3%) |
| Client-side | 1 (0.3%) | 53 (16.3%) |
| Warehouse | 331 (95.7%) | 12 (3.7%) |
| Largest categoryBy number of listings. | ||
| Category | Data Infrastructure (79) | Advertising (119) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Hightouch's catalog
203 tools Hightouch lists and mParticle doesn't, by category, the most widely listed first.
Data InfrastructurePostgreSQL, MySQL, Azure Synapse and more42 tools
- PostgreSQL
- MySQL
- Azure Synapse
- Microsoft Fabric
- MongoDB
- Amazon EventBridge
- Elasticsearch
- Google Drive
- ClickHouse
- Oracle Database
- Redis
- Trino
- Box
- Fivetran
- SAP HANA
- SAP S/4HANA
- SingleStore
- Amazon Athena
- Amazon DynamoDB
- Confluent Cloud
- Dropbox
- MariaDB
- MinIO
- Workday
- AlloyDB
- Anaplan
- CockroachDB
- dbt
- Firestore
- Materialize
- Microsoft OneDrive
- RabbitMQ
- Teradata Vantage
- Greenplum Database
- Lakebase
- OpenSearch
- PlanetScale
- Redpanda
- Sage Intacct
- SAP IBP
- WebDAV
- Xero
AdvertisingGoogle Display & Video 360, Google Campaign Manager 360, LINE and more37 tools
- Google Display & Video 360
- Google Campaign Manager 360
- LINE
- Taboola
- OpenAI Ads
- StackAdapt
- Adform
- LiveIntent
- Google Search Ads 360
- Kevel
- Poplar
- Rockerbox
- Roku
- CJ Affiliate
- FreeWheel
- Nextdoor
- Podscribe
- PubMatic
- Topsort
- Viant
- Yahoo! JAPAN Ads
- Beeswax
- Digital Turbine
- iSpot.tv
- LG Ad Solutions
- Magnite
- Partnerize
- Samsung Ads
- Vizio Ads
- Epsilon Retail Media
- Expedia Group Advertising
- Google Ads Data Hub
- Meta Product Catalog
- OpenX
- Tatari
- Vistar Media
- Zoomd
CRM & SalesHubSpot, Microsoft Dynamics, NetSuite and more28 tools
Email & Marketing AutomationMarketo, Oracle Eloqua, ActiveCampaign and more20 tools
Productivity & CollaborationGoogle Sheets, Microsoft Teams, Jira and more14 tools
Personalization & TestingBloomreach, VWO, Appcues and more10 tools
Developer Tools & APIsZapier, Contentstack, AWS Lambda and more9 tools
- Zapier
- Contentstack
- AWS Lambda
- Azure Functions
- Webflow
- Eesii
- QuickBooks
- Sanity
- SQL Server
E-commerceBigCommerce, Salesforce Commerce Cloud, Stripe and more9 tools
- BigCommerce
- Salesforce Commerce Cloud
- Stripe
- Zuora
- Bazaarvoice
- Maxio
- Google Retail
- NCR Advanced Marketing Solution
- PAR Retail Stuzo Open Commerce
Engagement & FeedbackOracle CrowdTwist, Medallia, Odie and more9 tools
- Oracle CrowdTwist
- Medallia
- Odie
- Campaigner
- EnjoyHQ
- PartnerStack
- User Interviews
- Great Question
- Kognitiv
Analytics & BIFullstory, Looker, Pendo and more7 tools
Customer SupportFreshdesk, ServiceNow, Drift and more7 tools
Mobile & PushOneSignal, WhatsApp, Sinch and more6 tools
- OneSignal
- Sinch
- Purchasely
- Knock
- Upland Waterfall
Customer Data PlatformSegment, mParticle, RudderStack3 tools
Identity & EnrichmentAuth01 tool
Only in mParticle's catalog
112 tools mParticle lists and Hightouch doesn't, by category, the most widely listed first.
AdvertisingKochava, Adobe Audience Manager, Friendbuy and more40 tools
- Kochava
- Adobe Audience Manager
- Friendbuy
- Quantcast
- Google Marketing Platform
- MediaMath
- Nanigans
- Remerge
- RTB House
- TUNE
- Bidease
- Button
- Everflow
- Jampp
- Samba TV
- Smadex
- Tapad
- Vibe
- Aarki
- AdMedia
- Ampush
- Edge226
- Hyperlocology
- Ibotta
- InMarket
- ironSource
- LifeStreet
- MadHive
- Mediasmart
- Mintegral
- myTarget
- Persona.ly
- Plarin
- StartApp
- Tapjoy
- Taptica
- Triton Digital
- Vungle
- YouAppi
- Z2A Digital
Analytics & BIcomScore, Kissmetrics, Omnissa Intelligence and more14 tools
- comScore
- Kissmetrics
- Omnissa Intelligence
- Bugsnag
- Inspectlet
- Kubit
- Stormly
- Anodot
- Webtrends
- Actable
- AdPredictive
- Personify XP
- Retina AI
- Scalarr
Personalization & TestingBlueshift, Wunderkind, Apptimize and more10 tools
Identity & EnrichmentRadar, Bluedot, Epsilon and more9 tools
- Radar
- Bluedot
- Epsilon
- Foursquare
- Foursquare Movement
- ID5
- Reveal Mobile
- ShareThis
- Skyhook
Email & Marketing AutomationLeanplum, Postie, White Label Loyalty and more8 tools
Mobile & PushLocalytics, RevenueCat, Swrve and more6 tools
- Localytics
- RevenueCat
- Swrve
- mAdme
- Nami ML
- Teak
Engagement & FeedbackForeSee, LiveLike, Wootric and more5 tools
Customer Data PlatformFivetran Activations, Hightouch, Treasure AI and more4 tools
Data InfrastructureAzure Event Hubs, Amazon Kinesis Firehose, Amazon SNS and more4 tools
- Azure Event Hubs
- Amazon Kinesis Firehose
- Amazon SNS
- Custom Feed
Developer Tools & APIsGoogle Tag Manager, Firebase2 tools
Security & PrivacyDidomi, PieEye2 tools
- Didomi
- PieEye
CRM & SalesPaytronix1 tool
Customer SupportRegal1 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Hightouch | mParticle |
|---|---|---|
| Advertising | 77 | 119 |
| Data Infrastructure | 79 | 25 |
| Email & Marketing Automation | 44 | 57 |
| Personalization & Testing | 19 | 29 |
| Analytics & BI | 13 | 28 |
| CRM & Sales | 32 | 3 |
| E-commerce | 14 | 18 |
| Engagement & Feedback | 12 | 9 |
| Productivity & Collaboration | 19 | 1 |
| Developer Tools & APIs | 13 | 4 |
| Mobile & Push | 8 | 7 |
| Identity & Enrichment | 1 | 13 |
| Customer Support | 9 | 4 |
| Customer Data Platform | 3 | 5 |
| Security & Privacy | 2 | 3 |
| Social Media | 1 | 1 |
More comparisons
- Segment vs. Hightouch
- RudderStack vs. Hightouch
- ActionIQ vs. Hightouch
- Hightouch vs. Fivetran Activations
- Segment vs. mParticle
- mParticle vs. Tealium
- mParticle vs. RudderStack
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Platform reviewHightouch Deep Dive: From Reverse ETL to Agentic MarketingOct 2026 · 7 min readStrategyComposable CDP vs. Packaged CDP: How to DecideOct 2026 · 7 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 22, 2026. CdpHub is independent and not affiliated with Hightouch or mParticle.
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