CDP comparison
Fivetran Activations vs. RudderStack integrations
Integration catalog comparison · Directory data as of October 23, 2026
CdpHub documents 181 distinct tools in Fivetran Activations's catalog and 200 in RudderStack's. 94 tools are in both, a 32.8% catalog overlap of the 287 tools either one lists; 87 are only in Fivetran Activations's and 106 only in RudderStack's. Fivetran Activations was formerly Census.
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Fivetran Activations | RudderStack |
|---|---|---|
| Catalog size | ||
| Distinct tools | 181 | 200 |
| Listings | 195 | 267 |
| Catalog breadth | #9 of 44 | #8 of 44 |
| Tool categories | 15 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 172 (88.2%) | 227 (85.0%) |
| Tool → platform | 23 (11.8%) | 40 (15.0%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 1 (0.5%) | 180 (67.4%) |
| Client-side | 0 (0%) | 85 (31.8%) |
| Warehouse | 194 (99.5%) | 49 (18.4%) |
| Largest categoryBy number of listings. | ||
| Category | Data Infrastructure (46) | Advertising (52) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Fivetran Activations's catalog
87 tools Fivetran Activations lists and RudderStack doesn't, by category, the most widely listed first.
Data InfrastructureMicrosoft Fabric, MongoDB, Elasticsearch and more20 tools
- Microsoft Fabric
- MongoDB
- Elasticsearch
- Google Drive
- Oracle Database
- Box
- SingleStore
- Amazon Athena
- Amazon DynamoDB
- Greenplum
- Workday
- AlloyDB
- Anaplan
- dbt
- Pinecone
- Google Cloud SQL for PostgreSQL
- Google Datastore
- Labelbox
- MotherDuck
- turbopuffer
CRM & SalesMicrosoft Dynamics, NetSuite, Outreach and more13 tools
Engagement & FeedbackAntavo, Odie, PartnerStack and more11 tools
- Antavo
- Odie
- PartnerStack
- User Interviews
- Accredible
- AskNicely
- Blackhawk Network
- Chattermill
- crowd.dev
- Enterpret
- Sense
Productivity & CollaborationMicrosoft Teams, Jira, Airtable and more8 tools
- Microsoft Teams
- Jira
- Airtable
- Microsoft SharePoint
- Asana
- Notion
- Aha!
- Productboard
AdvertisingGoogle Display & Video 360, Rokt, LiveIntent and more7 tools
E-commerceSalesforce Commerce Cloud, Stripe, Zuora and more6 tools
Email & Marketing AutomationOracle Responsys, Sailthru, Campaign Monitor and more6 tools
Developer Tools & APIsGitHub, Webflow, ChatGPT Retrieval Plugin and more5 tools
Customer SupportFreshdesk, Drift, Help Scout and more4 tools
Personalization & TestingAdobe Target, Insider One, Userflow3 tools
Customer Data PlatformmParticle1 tool
Identity & EnrichmentRadar1 tool
Only in RudderStack's catalog
106 tools RudderStack lists and Fivetran Activations doesn't, by category, the most widely listed first.
Analytics & BIAdobe Analytics, comScore, Gainsight PX and more24 tools
AdvertisingBranch, AppsFlyer, Adjust and more16 tools
Email & Marketing AutomationCordial, Leanplum, Mailjet and more12 tools
Engagement & FeedbackExtole, Contentful Personalization, InMoment and more11 tools
Data InfrastructureAmazon Kinesis, Google Pub/Sub, Azure Event Hubs and more10 tools
Personalization & TestingMovable Ink, Dynamic Yield, Blueshift and more9 tools
Developer Tools & APIsGoogle Tag Manager, Zapier, Firebase and more7 tools
Productivity & CollaborationPagerDuty, SIGNL42 tools
- PagerDuty
- SIGNL4
Security & PrivacyOneTrust, Axeptio2 tools
- OneTrust
- Axeptio
Customer SupportTrengo1 tool
- Trengo
E-commerceMonetate1 tool
Identity & EnrichmentAuth01 tool
Mobile & PushRevenueCat1 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Fivetran Activations | RudderStack |
|---|---|---|
| Data Infrastructure | 46 | 36 |
| Email & Marketing Automation | 30 | 50 |
| Advertising | 26 | 52 |
| Analytics & BI | 10 | 35 |
| Personalization & Testing | 11 | 23 |
| CRM & Sales | 20 | 13 |
| Engagement & Feedback | 13 | 13 |
| Productivity & Collaboration | 13 | 10 |
| Developer Tools & APIs | 6 | 11 |
| Customer Support | 7 | 4 |
| E-commerce | 8 | 3 |
| Customer Data Platform | 2 | 5 |
| Social Media | 1 | 6 |
| Mobile & Push | 1 | 3 |
| Identity & Enrichment | 1 | 1 |
| Security & Privacy | 0 | 2 |
More comparisons
- Fivetran Activations vs. Segment
- Hightouch vs. Fivetran Activations
- Segment vs. RudderStack
- mParticle vs. RudderStack
- RudderStack vs. Tealium
- RudderStack vs. Hightouch
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Platform reviewHightouch Deep Dive: From Reverse ETL to Agentic MarketingOct 2026 · 7 min readStrategyComposable CDP vs. Packaged CDP: How to DecideOct 2026 · 7 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 23, 2026. CdpHub is independent and not affiliated with Fivetran Activations or RudderStack.
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