CDP comparison
Hightouch vs. Fivetran Activations integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 296 distinct tools in Hightouch's catalog and 181 in Fivetran Activations's. 148 tools are in both, a 45.0% catalog overlap of the 329 tools either one lists; 148 are only in Hightouch's and 33 only in Fivetran Activations's. Fivetran Activations was formerly Census.
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Hightouch | Fivetran Activations |
|---|---|---|
| Catalog size | ||
| Distinct tools | 296 | 181 |
| Listings | 346 | 195 |
| Catalog breadth | #4 of 44 | #9 of 44 |
| Tool categories | 16 | 15 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 300 (86.7%) | 172 (88.2%) |
| Tool → platform | 46 (13.3%) | 23 (11.8%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 15 (4.3%) | 1 (0.5%) |
| Client-side | 1 (0.3%) | 0 (0%) |
| Warehouse | 331 (95.7%) | 194 (99.5%) |
| Largest categoryBy number of listings. | ||
| Category | Data Infrastructure (79) | Data Infrastructure (46) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Hightouch's catalog
148 tools Hightouch lists and Fivetran Activations doesn't, by category, the most widely listed first.
AdvertisingLiveRamp, AppsFlyer, Adjust and more45 tools
- LiveRamp
- AppsFlyer
- Adjust
- Google Ad Manager
- LINE
- Taboola
- OpenAI Ads
- StackAdapt
- Adform
- Awin
- Adikteev
- InMobi
- Moloco
- Poplar
- Rockerbox
- Roku
- Xandr
- Amobee
- AppLovin
- FreeWheel
- Liftoff
- Nextdoor
- Podscribe
- PubMatic
- Topsort
- Viant
- Yahoo! JAPAN Ads
- Beeswax
- Cadent
- Digital Turbine
- iSpot.tv
- Kayzen
- LG Ad Solutions
- Magnite
- Partnerize
- Samsung Ads
- Vizio Ads
- Epsilon Retail Media
- Expedia Group Advertising
- Google Ads Data Hub
- Meta Product Catalog
- OpenX
- Tatari
- Vistar Media
- Zoomd
Data InfrastructureAmazon Kinesis, Google Pub/Sub, Amazon SQS and more26 tools
- Amazon Kinesis
- Google Pub/Sub
- Amazon SQS
- Redis
- Fivetran
- SAP HANA
- SAP S/4HANA
- Confluent Cloud
- Dropbox
- MariaDB
- MinIO
- CockroachDB
- Firestore
- Materialize
- Microsoft OneDrive
- RabbitMQ
- Teradata Vantage
- Greenplum Database
- Lakebase
- OpenSearch
- PlanetScale
- Redpanda
- Sage Intacct
- SAP IBP
- WebDAV
- Xero
Email & Marketing AutomationAdobe Campaign, Twilio, Cordial and more14 tools
CRM & SalesClose, Qualified, Rakuten and more12 tools
Developer Tools & APIsZapier, Adobe Experience Platform, Contentstack and more9 tools
- Zapier
- Adobe Experience Platform
- Contentstack
- AWS Lambda
- Azure Functions
- Eesii
- QuickBooks
- Sanity
- SQL Server
Personalization & TestingMovable Ink, Dynamic Yield, VWO and more9 tools
E-commerceTalon.One, BigCommerce, Bazaarvoice and more7 tools
- Talon.One
- BigCommerce
- Bazaarvoice
- Voucherify
- Google Retail
- NCR Advanced Marketing Solution
- PAR Retail Stuzo Open Commerce
Engagement & FeedbackOracle CrowdTwist, Medallia, Punchh and more7 tools
- Oracle CrowdTwist
- Medallia
- Punchh
- Campaigner
- EnjoyHQ
- Great Question
- Kognitiv
Mobile & PushBranch, WhatsApp, Sinch and more6 tools
- Branch
- Sinch
- Purchasely
- Knock
- Upland Waterfall
Productivity & CollaborationMicrosoft Excel, PagerDuty, Smartsheet and more5 tools
- Microsoft Excel
- PagerDuty
- Smartsheet
- Linear
- Mattermost
Analytics & BIAdobe Analytics, Gainsight PX, Dynata3 tools
Customer SupportServiceNow, Genesys2 tools
Customer Data PlatformRudderStack1 tool
Identity & EnrichmentAuth01 tool
Security & PrivacyOneTrust1 tool
Only in Fivetran Activations's catalog
33 tools Fivetran Activations lists and Hightouch doesn't, by category, the most widely listed first.
Data InfrastructureMicrosoft SQL Server, Greenplum, Pinecone and more8 tools
- Microsoft SQL Server
- Greenplum
- Pinecone
- Google Cloud SQL for PostgreSQL
- Google Datastore
- Labelbox
- MotherDuck
- turbopuffer
Engagement & FeedbackDrip, Accredible, AskNicely and more8 tools
- Drip
- Accredible
- AskNicely
- Blackhawk Network
- Chattermill
- crowd.dev
- Enterpret
- Sense
Developer Tools & APIsGitHub, ChatGPT Retrieval Plugin, GitLab and more4 tools
- GitHub
- ChatGPT Retrieval Plugin
- GitLab
- Meilisearch
Email & Marketing AutomationMandrill, Mailgun, Postscript and more4 tools
CRM & SalesInsightly, Oracle Fusion Cloud Financials2 tools
Productivity & CollaborationAha!, Productboard2 tools
- Aha!
- Productboard
AdvertisingRollWorks1 tool
- RollWorks
E-commerceChannable1 tool
Identity & EnrichmentRadar1 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Hightouch | Fivetran Activations |
|---|---|---|
| Data Infrastructure | 79 | 46 |
| Advertising | 77 | 26 |
| Email & Marketing Automation | 44 | 30 |
| CRM & Sales | 32 | 20 |
| Productivity & Collaboration | 19 | 13 |
| Personalization & Testing | 19 | 11 |
| Engagement & Feedback | 12 | 13 |
| Analytics & BI | 13 | 10 |
| E-commerce | 14 | 8 |
| Developer Tools & APIs | 13 | 6 |
| Customer Support | 9 | 7 |
| Mobile & Push | 8 | 1 |
| Customer Data Platform | 3 | 2 |
| Identity & Enrichment | 1 | 1 |
| Security & Privacy | 2 | 0 |
| Social Media | 1 | 1 |
More comparisons
All comparisons, or compare any two platforms →Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
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Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Hightouch or Fivetran Activations.
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