CDP comparison
RudderStack vs. Hightouch integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 200 distinct tools in RudderStack's catalog and 296 in Hightouch's. 118 tools are in both, a 31.2% catalog overlap of the 378 tools either one lists; 82 are only in RudderStack's and 178 only in Hightouch's.
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | RudderStack | Hightouch |
|---|---|---|
| Catalog size | ||
| Distinct tools | 200 | 296 |
| Listings | 267 | 346 |
| Catalog breadth | #8 of 44 | #4 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 227 (85.0%) | 300 (86.7%) |
| Tool → platform | 40 (15.0%) | 46 (13.3%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 180 (67.4%) | 15 (4.3%) |
| Client-side | 85 (31.8%) | 1 (0.3%) |
| Warehouse | 49 (18.4%) | 331 (95.7%) |
| Largest categoryBy number of listings. | ||
| Category | Advertising (52) | Data Infrastructure (79) |
Unique tools
Tools listed by only one platform, grouped by category.Only in RudderStack's catalog
82 tools RudderStack lists and Hightouch doesn't, by category, the most widely listed first.
Analytics & BIcomScore, Keen, Kissmetrics and more22 tools
Email & Marketing AutomationLeanplum, Mailjet, Postscript and more11 tools
Engagement & FeedbackExtole, Contentful Personalization, InMoment and more11 tools
AdvertisingAdRoll, Kochava, Attribution and more9 tools
- AdRoll
- Kochava
- Attribution
- Lotame
- Podsights
- Koddi
- Post Affiliate Pro
- Smartly
- TVSquared
Personalization & TestingBlueshift, Amazon Personalize, Canny and more8 tools
Data InfrastructureMicrosoft SQL Server, Azure Event Hubs, Amazon Kinesis Firehose and more5 tools
- Microsoft SQL Server
- Azure Event Hubs
- Amazon Kinesis Firehose
- Azure Data Lake
- DigitalOcean Spaces
CRM & SalesCustify, Koala, ProfitWell and more4 tools
Developer Tools & APIsGoogle Tag Manager, Firebase, Pipedream and more4 tools
- Google Tag Manager
- Firebase
- Pipedream
- Custom Activation
Customer SupportTrengo1 tool
- Trengo
E-commerceMonetate1 tool
Mobile & PushRevenueCat1 tool
Productivity & CollaborationSIGNL41 tool
- SIGNL4
Security & PrivacyAxeptio1 tool
- Axeptio
Only in Hightouch's catalog
178 tools Hightouch lists and RudderStack doesn't, by category, the most widely listed first.
AdvertisingLiveRamp, Google Display & Video 360, Google Ad Manager and more45 tools
- LiveRamp
- Google Display & Video 360
- Google Ad Manager
- LINE
- Rokt
- Taboola
- StackAdapt
- Adform
- LiveIntent
- Google Search Ads 360
- Adikteev
- InMobi
- Kevel
- Moloco
- Poplar
- Roku
- Xandr
- Amobee
- AppLovin
- CJ Affiliate
- FreeWheel
- Liftoff
- Nextdoor
- Podscribe
- PubMatic
- Viant
- Yahoo! JAPAN Ads
- Beeswax
- Cadent
- Digital Turbine
- iSpot.tv
- Kayzen
- LG Ad Solutions
- Magnite
- Partnerize
- Samsung Ads
- Vizio Ads
- Epsilon Retail Media
- Expedia Group Advertising
- Google Ads Data Hub
- Meta Product Catalog
- OpenX
- Tatari
- Vistar Media
- Zoomd
Data InfrastructureMicrosoft Fabric, MongoDB, Amazon SQS and more33 tools
- Microsoft Fabric
- MongoDB
- Amazon SQS
- Elasticsearch
- Google Drive
- Oracle Database
- Box
- Fivetran
- SAP HANA
- SAP S/4HANA
- SingleStore
- Amazon Athena
- Amazon DynamoDB
- Dropbox
- MariaDB
- Workday
- AlloyDB
- Anaplan
- CockroachDB
- dbt
- Firestore
- Microsoft OneDrive
- RabbitMQ
- Teradata Vantage
- Greenplum Database
- Lakebase
- OpenSearch
- PlanetScale
- Redpanda
- Sage Intacct
- SAP IBP
- WebDAV
- Xero
CRM & SalesMicrosoft Dynamics, NetSuite, Outreach and more21 tools
- Microsoft Dynamics
- NetSuite
- Outreach
- Pipedrive
- Salesloft
- Attio
- Chargebee
- ChartMogul
- Qualified
- SugarCRM
- ChurnZero
- Gong
- Planhat
- ClientSuccess
- Unify
- Apollo.io
- Cendyn
- Common Room
- Kommo
- La Growth Machine
- Reply.io
Email & Marketing AutomationOracle Responsys, Sailthru, Adobe Campaign and more14 tools
E-commerceTalon.One, BigCommerce, Salesforce Commerce Cloud and more12 tools
- Talon.One
- BigCommerce
- Salesforce Commerce Cloud
- Stripe
- Zuora
- Bazaarvoice
- Eagle Eye
- Voucherify
- Maxio
- Google Retail
- NCR Advanced Marketing Solution
- PAR Retail Stuzo Open Commerce
Engagement & FeedbackAntavo, Oracle CrowdTwist, Medallia and more11 tools
- Antavo
- Oracle CrowdTwist
- Medallia
- Odie
- Punchh
- Campaigner
- EnjoyHQ
- PartnerStack
- User Interviews
- Great Question
- Kognitiv
Productivity & CollaborationMicrosoft Teams, Jira, Airtable and more10 tools
Developer Tools & APIsAdobe Experience Platform, Contentstack, Azure Functions and more8 tools
- Adobe Experience Platform
- Contentstack
- Azure Functions
- Webflow
- Eesii
- QuickBooks
- Sanity
- SQL Server
Personalization & TestingAdobe Target, Insider, Retention Science and more8 tools
Customer SupportFreshdesk, ServiceNow, Drift and more6 tools
Mobile & PushWhatsApp, Sinch, Purchasely and more5 tools
- Sinch
- Purchasely
- Knock
- Upland Waterfall
Customer Data PlatformmParticle, RudderStack2 tools
Categories
Each platform's listings by category, where each catalog is deepest.| Category | RudderStack | Hightouch |
|---|---|---|
| Advertising | 52 | 77 |
| Data Infrastructure | 36 | 79 |
| Email & Marketing Automation | 50 | 44 |
| Analytics & BI | 35 | 13 |
| CRM & Sales | 13 | 32 |
| Personalization & Testing | 23 | 19 |
| Productivity & Collaboration | 10 | 19 |
| Engagement & Feedback | 13 | 12 |
| Developer Tools & APIs | 11 | 13 |
| E-commerce | 3 | 14 |
| Customer Support | 4 | 9 |
| Mobile & Push | 3 | 8 |
| Customer Data Platform | 5 | 3 |
| Social Media | 6 | 1 |
| Security & Privacy | 2 | 2 |
| Identity & Enrichment | 1 | 1 |
More comparisons
All comparisons, or compare any two platforms →Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Platform reviewHightouch Deep Dive: From Reverse ETL to Agentic MarketingOct 2026 · 7 min readStrategyComposable CDP vs. Packaged CDP: How to DecideOct 2026 · 7 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with RudderStack or Hightouch.
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