CDP comparison
RudderStack vs. Tealium integrations
Integration catalog comparison · Directory data as of October 22, 2026
CdpHub documents 200 distinct tools in RudderStack's catalog and 619 in Tealium's. 110 tools are in both, a 15.5% catalog overlap of the 709 tools either one lists; 90 are only in RudderStack's and 509 only in Tealium's.
90RudderStack onlyonly in RudderStack's catalog
110Shared toolstools in both catalogs
509Tealium onlyonly in Tealium's catalog
90
110
509
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | RudderStack | Tealium |
|---|---|---|
| Catalog size | ||
| Distinct tools | 200 | 619 |
| Listings | 267 | 886 |
| Catalog breadth | #8 of 44 | #1 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 227 (85.0%) | 832 (93.9%) |
| Tool → platform | 40 (15.0%) | 49 (5.5%) |
| Both ways in one listing | 0 (0%) | 5 (0.6%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 180 (67.4%) | 274 (30.9%) |
| Client-side | 85 (31.8%) | 594 (67.0%) |
| Warehouse | 49 (18.4%) | 20 (2.3%) |
| Not recorded | 0 (0%) | 1 (0.1%) |
| Largest categoryBy number of listings. | ||
| Category | Advertising (52) | Advertising (330) |
Unique tools
Tools listed by only one platform, grouped by category.Only in RudderStack's catalog
90 tools RudderStack lists and Tealium doesn't, by category, the most widely listed first.
Email & Marketing AutomationAttentive, Customer.io, Brevo and more19 tools
Analytics & BILooker, PostHog, Gainsight PX and more14 tools
Data InfrastructurePostgreSQL, MySQL, Azure Synapse and more10 tools
CRM & SalesKustomer, Freshsales, Gainsight and more9 tools
Personalization & TestingStatsig, Sprig, Amazon Personalize and more9 tools
AdvertisingAttribution, Lotame, Topsort and more7 tools
- Attribution
- Lotame
- Topsort
- Koddi
- Post Affiliate Pro
- Smartly
- TVSquared
Engagement & FeedbackContentful Personalization, InMoment, PersistIQ and more6 tools
Developer Tools & APIsAWS Lambda, Google Cloud Functions, Pipedream and more4 tools
- AWS Lambda
- Google Cloud Functions
- Pipedream
- Custom Activation
Mobile & PushRevenueCat1 tool
Security & PrivacyAxeptio1 tool
- Axeptio
Only in Tealium's catalog
509 tools Tealium lists and RudderStack doesn't, by category, the most widely listed first.
AdvertisingGoogle Display & Video 360, Google Ad Manager, LINE and more177 tools
- Google Display & Video 360
- Google Ad Manager
- LINE
- Rokt
- Taboola
- StackAdapt
- Adform
- LiveIntent
- Adobe Advertising
- Adobe Audience Manager
- Google Search Ads 360
- Quantcast
- MediaMath
- Postie
- Roku
- Xandr
- Amobee
- CJ Affiliate
- MNTN
- Nanigans
- Nextdoor
- PebblePost
- Podscribe
- RTB House
- TUNE
- Viant
- Yahoo! JAPAN Ads
- Flashtalking
- Intimate Merger
- iSpot.tv
- Partnerize
- Pepperjam
- Perfect Audience
- Samba TV
- ShareASale
- Simpli.fi
- Skai
- Sklik
- Sprinklr
- Tapad
- Teads
- Vidora
- Yelp
- Yext
- Yieldify
- 7Search
- A8
- Acquisio
- AcuityAds
- Adara
- Adhesive
- Adition Cookie Matching
- Adition PostTracking
- Adition Tagging
- Adition Track
- Adlucent
- adMarketplace
- Adtraction
- Advanse Creative Platform
- AffiliateFuture
- Affilinet
- Affilired
- AIM XR
- AIM XR Ecosystem
- Alphonso
- Amazon Adzinia
- APPRL
- AvantLink
- Basis Technologies
- Bidtellect
- Centro DSP Conversions
- ChannelAdvisor Where to Buy Sales Tracking Pixel
- Clinch
- CoAdvertise
- Commission Factory
- Connexity
- ConvergeDirect
- Conversant
- Conversant Tag
- Conversion Logic
- Crimtan
- CUBED
- Daisycon
- Dapper
- Delta Projects
- Didit
- Digilant
- Division-D
- Doceree
- DoubleClick Ad Exchange
- ESearchVision
- Exactag
- FreakOut
- FuelX
- Google AdSense
- Google Flights Conversion
- I-Behavior Zipline
- IgnitionOne Conversion
- Ingenious
- InnovidXP
- intelliAd
- intelliAd Onsite Pixel
- Intent Core Tag
- Intent Media
- KAYAK
- LinkConnector
- Logicad
- Magellan AI
- Marin Software
- Media Armor
- Media Innovation Group
- MediaFORGE
- Melasa
- Merkle Search Tracking Tag
- MintFinder
- MiQ Capture
- MircoAd BLADE
- Nano Interactive
- Naver
- NetAffiliation
- Next Jump Transaction Tracking
- NextPerformance
- Nine Audience Match
- Open AdStream SX
- Optimise Media
- Optimise Universal Tag
- OwnerIQ
- PeerFly
- Perform Media Universal Pixel
- Proclivity
- Public-Ideas Sales Tracking Tag
- Public-Ideas Universal Tag
- PulsePoint
- Real Media
- RedEye
- Refined Ads
- Rio SEO
- Rubicon Project
- SAS Customer Intelligence 360
- Search Spring IntelliSuggest
- Seznam
- Sharethrough
- Sidecar
- SiteMaster
- SiteScout RTB Conversions
- SKAdNetwork
- Skimlinks
- SLI Conversion Tracker
- Sojern Container Pixel
- Sojern Partner Pixel
- Sojern Standard
- Sokrati
- Storygize Conversion Tracker
- Storygize Engagement Tracker
- Swelen Conversion Tracking
- TheAdex
- Track Conversion Event in Web Browser
- Tradedoubler
- Tradedoubler Container
- TradeTracker
- Trialfire
- TrialPay
- TruEffect
- TubeMogul Conversion
- TVPage Conversion Tracker
- tvScientific
- United Internet Media
- Veritonic
- Viva9
- Vizury
- Webgains
- Weborama
- Yahoo! Japan Tag Manager
- YellowHammer
- Yieldmo
- Yieldr
- Zoomd Actionable Search
Analytics & BITableau, Contentsquare, Domo and more68 tools
- Tableau
- Contentsquare
- Domo
- Datadog
- Avo
- Celebrus
- Inspectlet
- Nielsen
- Resonate
- Snowplow
- Splunk
- Crazy Egg
- Lucky Orange
- Monita
- Oracle Infinity
- Parse.ly
- Piano Analytics
- Webtrends
- .io Analytics
- 4Cite
- Acoustic Digital Analytics
- Akamai mPulse
- Akamai Real User Monitoring
- AppDynamics
- AT Internet
- Auriq
- Bizible Marketing Analytics
- Blue Green Analytics
- BrightEdge
- C3 Metrics
- Catchpoint
- CIM Metriweb
- Citrix Radar
- Coveo
- Decibel Insight
- DGM Performance
- Dynatrace
- Econda Monitor Tag
- Etracker
- Fathom Analytics
- Fit Analytics
- Gemius
- Glassbox
- Gridsum Web Dissector
- heatmap
- Holimetrix
- InfOnline
- Ipsos iris
- Knotch
- Mapp Intelligence
- MerchantAdvantage Chanalytics
- ObservePoint
- Orbee
- Pingdom Realtime User Monitoring
- Piwik PRO
- Pulse by Analytics Intelligence
- RevMetrix
- Sentinel Insights
- SkyGlue
- Sophus3
- Task Analytics
- Top.Mail.ru
- Torbit
- Trackingplan
- UserReplay
- Webtrends Optimize
- Wunderman Segment Broadcasting
- Wysistat
E-commerceAdobe Commerce, Talon.One, Bazaarvoice and more51 tools
- Adobe Commerce
- Talon.One
- Bazaarvoice
- Trustpilot
- SAP Commerce Cloud
- Affirm
- ChannelAdvisor
- Trusted Shops
- Become
- BeezUP
- BuySAFE
- Channel Intelligence
- Clothes Horse
- Commerce Connector Tracking Pixel
- Digital River
- Ebay Commerce Network ROI Tracker
- Flixmedia
- FusePump
- GetPrice
- Google Customer Reviews – Badge
- Google Vertex AI Search for Commerce
- GroupBy
- HCL Commerce
- Lengow
- Locayta
- Merchenta
- MyShopping
- NEW Interactive Sales Tool
- Norton Shopping Guarantee
- PayPal Shopping Analytics
- Pixibo
- Pixlee Widget
- PowerReviews Conversion Beacon
- Quicklizard
- SaleCycle
- Salsify
- Shopbot
- ShopMessage
- Shopper Approved
- Sovendus
- Spark Commerce
- SundaySky
- Taggstar
- True Fit
- TurnTo
- Unbxd
- Unidays
- Uniqodo
- Uplift
- ValueCommerce
- Wego
Engagement & FeedbackDigioh, Medallia, Campaigner and more39 tools
- Digioh
- Medallia
- Campaigner
- Confirmit
- ForeSee
- Beamer
- GetFeedback
- Invoca
- LivePerson
- Piano
- Wootric
- Appcues Client-Side Tag
- avocet
- Bold360
- Bunchball
- Cloud.iQ
- Delacon Call Tracking
- GetSiteControl
- Glance
- Google Customer Reviews – Opt-in Survey
- iAdvize
- Justuno Application
- Kampyle
- Khoros
- Manychat
- Mopinion
- Moxie Concierge
- Moxie Proactive Chat
- Needle
- Oct8ne
- OpinionLab
- ResponseTap
- RightNow Chat
- UpSellit
- Userneeds Webstatus
- UserZoom Feedback Tab
- UserZoom Site Intercept
- UserZoom Tracking
- Velaro
Email & Marketing AutomationOracle Responsys, Dotdigital, Sailthru and more34 tools
- Oracle Responsys
- Dotdigital
- Sailthru
- Adobe Campaign
- Campaign Monitor
- Mandrill
- Acoustic
- Cheetah Digital
- Mailgun
- Listrak
- Marigold Engage
- Act-On
- Adestra
- Epsilon
- Zeta Global
- Agillic
- Maropost
- Acoustic Exchange
- Acoustic Tealeaf
- Acoustic Transact
- Adobe Journey Optimizer
- APSIS
- Avail
- Cortex Search Abandon
- DMD Email
- Emarketeer
- Epsilon Harmony
- Experian Marketing Suite
- Liveclicker
- Lyris ListManager
- Mapp Connect
- Promio
- TriggerEmails
- TriggerMail
Personalization & TestingAdobe Target, Insider One, Wunderkind and more32 tools
- Adobe Target
- Insider One
- Wunderkind
- Retention Science
- Kameleoon
- AB Tasty
- Certona
- Pega
- RichRelevance
- Rtoaster
- trbo
- AddShoppers
- Appier
- BeamPulse
- Boxever
- Convert
- CQuotient Activity Tracking
- Cxense
- Digital Control Room
- DLPO
- Frosmo Tag
- Google Content Experiments
- Intelligent Reach
- Kixer Recommendations Widget
- Prairie
- Reflektion
- Session AI
- SiteScout RTB Retargeting
- Smart Digital
- SMARTASSISTANT
- Spring Engage
- Ve Interactive
Developer Tools & APIsWordPress, OpenAI, Amazon Bedrock and more20 tools
- WordPress
- OpenAI
- Amazon Bedrock
- Anthropic
- Google Vertex AI
- TrustArc
- Alooma
- AMP Analytics
- Cirrus Seven
- Concise
- Digital Ice
- Easy2Web
- Exchange Solutions Listening Post
- Fifty-Five
- Kaltura Video Player
- Kirra
- Kneon
- Schema App
- Titanium
- WebCertain
Identity & EnrichmentLiveRamp, Acxiom, FullContact and more19 tools
- LiveRamp
- Acxiom
- FullContact
- Unified ID 2.0
- BlueConic
- Neustar
- Adobe Experience Cloud ID Service
- AudienceOne
- AdFixus
- Audience IQ
- European Unified ID
- LeGuide
- Lotame Lightning Tag
- Merkury by Merkle
- netID
- Stirista
- Teavaro FC Data
- Utiq
- Wiland Digital Solutions
Security & PrivacyDidomi, Usercentrics, Cookiebot and more16 tools
- Didomi
- Usercentrics
- Cookiebot
- Anura
- CookieConsent
- Fraud.net
- fraud0
- Google Consent Mode
- iovation
- McAfee
- Namogoo
- PerimeterX
- Queue-it
- Radial 3DS
- Radial Device Fingerprint
- UserWay
CRM & SalesMicrosoft Dynamics, Demandbase, 6sense and more13 tools
- Microsoft Dynamics
- Demandbase
- 6sense
- Dun & Bradstreet
- Insightly
- Veeva
- CDK CRM
- Dealertrack
- Lead Forensics
- Salesfloor
- SalesViewer
- Veeva Systems CRM
- Zinrelo Loyalty Program
Mobile & PushWhatsApp, Facebook Messenger, Localytics and more10 tools
- Facebook Messenger
- Localytics
- Swrve
- Amazon Pinpoint
- Firebase Cloud Messaging
- 360dialog
- Mocean
- PushEngage
- Salesforce Mobile Analytics
Data InfrastructureMicrosoft Fabric, Amazon SQS, Elasticsearch and more8 tools
- Microsoft Fabric
- Amazon SQS
- Elasticsearch
- Azure Service Bus
- JDBC
- AudienceStore
- Authenticom DealerVault
- Distribute Travel
Customer Data PlatformAdobe Experience Platform, mParticle, Salesforce Data 360 and more7 tools
Customer SupportFreshdesk, Genesys, Amazon Connect and more5 tools
Categories
Each platform's listings by category, where each catalog is deepest.| Category | RudderStack | Tealium |
|---|---|---|
| Advertising | 52 | 330 |
| Analytics & BI | 35 | 117 |
| Email & Marketing Automation | 50 | 79 |
| Personalization & Testing | 23 | 62 |
| Data Infrastructure | 36 | 36 |
| Engagement & Feedback | 13 | 50 |
| E-commerce | 3 | 59 |
| Developer Tools & APIs | 11 | 25 |
| CRM & Sales | 13 | 21 |
| Social Media | 6 | 22 |
| Identity & Enrichment | 1 | 26 |
| Mobile & Push | 3 | 22 |
| Security & Privacy | 2 | 19 |
| Customer Data Platform | 5 | 9 |
| Productivity & Collaboration | 10 | 2 |
| Customer Support | 4 | 7 |
More comparisons
- Segment vs. RudderStack
- mParticle vs. RudderStack
- RudderStack vs. Hightouch
- Fivetran Activations vs. RudderStack
- Segment vs. Tealium
- mParticle vs. Tealium
- Tealium vs. Adobe
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Market analysisSegment vs. Tealium vs. AmperityOct 2026 · 8 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 22, 2026. CdpHub is independent and not affiliated with RudderStack or Tealium.
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