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CDP comparison

Fivetran Activations vs. Segment integrations

Integration catalog comparison · Directory data as of October 22, 2026

Compare different CDPs

CdpHub documents 181 distinct tools in Fivetran Activations's catalog and 422 in Segment's. 101 tools are in both, a 20.1% catalog overlap of the 502 tools either one lists; 80 are only in Fivetran Activations's and 321 only in Segment's. Fivetran Activations was formerly Census.

80Fivetran Activations only
101Shared tools
321Segment only
Fivetran Activations only: 80 (15.9%)In both: 101 (20.1% catalog overlap)Segment only: 321 (63.9%)of 502 tools either one lists
View Fivetran Activations's 195 listings →View Segment's 555 listings →

Overview

The two catalogs' figures side by side.

Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.

Fivetran Activations's and Segment's integration catalogs compared
FigureFivetran ActivationsSegment
Catalog size
Distinct tools181422
Listings195555
Catalog breadth#9 of 44#2 of 44
Tool categories1516
Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there.
Platform → tool172 (88.2%)452 (81.4%)
Tool → platform23 (11.8%)103 (18.6%)
Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%.
Server-side1 (0.5%)449 (80.9%)
Client-side0 (0%)116 (20.9%)
Warehouse194 (99.5%)22 (4.0%)
Largest categoryBy number of listings.
CategoryData Infrastructure (46)Analytics & BI (120)

Shared tools

101 tools in both catalogs, most widely listed first.

How each platform connects to the tool, read tool by tool: which way data flows, named on both ends, and where the integration runs. Both directions means the platform documents data flowing each way, in one listing or in separate inbound and outbound listings. Arrows describe the documented data flow, not where the data is processed or whether it is copied.

Showing 20 of 101
  • Meta AdsAdvertising · on 39 of 44 CDPs
    Fivetran Activations sends data to Meta Ads.warehouse · 2 listings
    Segment sends data to Meta Ads and reads from it.server-side · client-side · 7 listings
  • Google AdsAdvertising · on 36 of 44 CDPs
    Fivetran Activations sends data to Google Ads.warehouse · 2 listings
    Segment sends data to Google Ads and reads from it.server-side · client-side · 5 listings
  • SnowflakeData Infrastructure · on 35 of 44 CDPs
    Fivetran Activations sends data to Snowflake and reads from it.warehouse · 2 listings
    Segment sends data to Snowflake and reads from it.warehouse · 3 listings
  • Amazon S3Data Infrastructure · on 33 of 44 CDPs
    Fivetran Activations sends data to Amazon S3 and reads from it.warehouse · 2 listings
    Segment sends data to Amazon S3 and reads from it.warehouse · 2 listings
  • BigQueryData Infrastructure · on 30 of 44 CDPs
    Fivetran Activations sends data to BigQuery and reads from it.warehouse · 2 listings
    Segment sends data to BigQuery and reads from it.warehouse · 3 listings
  • HubSpotCRM & Sales · on 30 of 44 CDPs
    Fivetran Activations sends data to HubSpot.warehouse
    Segment sends data to HubSpot and reads from it.server-side · client-side · 4 listings
  • SalesforceCRM & Sales · on 30 of 44 CDPs
    Fivetran Activations sends data to Salesforce.warehouse
    Segment sends data to Salesforce and reads from it.server-side · 2 listings
  • TikTokSocial Media · on 30 of 44 CDPs
    Fivetran Activations sends data to TikTok.warehouse
    Segment sends data to TikTok.server-side · 4 listings
  • LinkedInAdvertising · on 29 of 44 CDPs
    Fivetran Activations sends data to LinkedIn.warehouse
    Segment sends data to LinkedIn.server-side · client-side · 3 listings
  • ShopifyE-commerce · on 29 of 44 CDPs
    Fivetran Activations sends data to Shopify.warehouse
    Segment reads from Shopify.server-side · client-side · 2 listings
  • Amazon RedshiftData Infrastructure · on 28 of 44 CDPs
    Fivetran Activations sends data to Amazon Redshift and reads from it.warehouse · 2 listings
    Segment sends data to Amazon Redshift and reads from it.warehouse · 3 listings
  • Google Cloud StorageData Infrastructure · on 27 of 44 CDPs
    Fivetran Activations sends data to Google Cloud Storage.warehouse
    Segment sends data to Google Cloud Storage.warehouse
  • ZendeskCustomer Support · on 27 of 44 CDPs
    Fivetran Activations sends data to Zendesk.warehouse
    Segment sends data to Zendesk and reads from it.server-side · 2 listings
  • DatabricksData Infrastructure · on 26 of 44 CDPs
    Fivetran Activations sends data to Databricks and reads from it.warehouse · 2 listings
    Segment sends data to Databricks and reads from it.warehouse · 3 listings
  • SendGridEmail & Marketing Automation · on 25 of 44 CDPs
    Fivetran Activations sends data to SendGrid.warehouse
    Segment sends data to SendGrid and reads from it.server-side · 3 listings
  • SnapchatAdvertising · on 25 of 44 CDPs
    Fivetran Activations sends data to Snapchat.warehouse
    Segment sends data to Snapchat.server-side · 2 listings
  • Salesforce Marketing CloudEmail & Marketing Automation · on 24 of 44 CDPs
    Fivetran Activations sends data to Salesforce Marketing Cloud.warehouse
    Segment sends data to Salesforce Marketing Cloud and reads from it.server-side · 2 listings
  • WebhooksDeveloper Tools & APIs · on 24 of 44 CDPs
    Fivetran Activations sends data to Webhooks.warehouse
    Segment sends data to Webhooks.server-side · 2 listings
  • BrazeEmail & Marketing Automation · on 23 of 44 CDPs
    Fivetran Activations sends data to Braze.warehouse
    Segment sends data to Braze and reads from it.server-side · client-side · 5 listings
  • CriteoAdvertising · on 22 of 44 CDPs
    Fivetran Activations sends data to Criteo.warehouse
    Segment sends data to Criteo.server-side · client-side · 2 listings

Unique tools

Tools listed by only one platform, grouped by category.

Only in Fivetran Activations's catalog

80 tools Fivetran Activations lists and Segment doesn't, by category, the most widely listed first.

Data InfrastructureAzure Blob Storage, SFTP, MySQL and more25 tools
Productivity & CollaborationMicrosoft Teams, Jira, Airtable and more10 tools
CRM & SalesMicrosoft Dynamics, NetSuite, Zoho CRM and more9 tools
Engagement & FeedbackPartnerStack, User Interviews, Accredible and more9 tools
Developer Tools & APIsGitHub, Webflow, ChatGPT Retrieval Plugin and more5 tools
E-commerceSalesforce Commerce Cloud, Zuora, Eagle Eye and more5 tools
AdvertisingSpotify Ads, Google Search Ads 360, CJ Affiliate and more4 tools
Email & Marketing AutomationBrevo, Campaign Monitor, Mailgun and more4 tools
Customer SupportFreshdesk, Drift, Front3 tools
Analytics & BIDatadog, Sigma2 tools
Customer Data PlatformSegment, mParticle2 tools
Personalization & TestingUserflow1 tool
Social MediaDiscord1 tool

Only in Segment's catalog

321 tools Segment lists and Fivetran Activations doesn't, by category, the most widely listed first.

Analytics & BIAdobe Analytics, comScore, Gainsight PX and more95 tools
Personalization & TestingMovable Ink, Dynamic Yield, Blueshift and more42 tools
Email & Marketing AutomationDotdigital, Twilio, Cordial and more34 tools
AdvertisingLiveRamp, Branch, AppsFlyer and more29 tools
Engagement & FeedbackJebbit, Extole, Friendbuy and more28 tools
CRM & SalesClose, Qualified, Aircall and more24 tools
Customer SupportChatlio, IBM Watson Assistant, Akita Customer Success and more19 tools
  • Chatlio
  • IBM Watson Assistant
  • Akita Customer Success
  • Blip
  • Churned
  • Elevio
  • Freshchat
  • Gleap
  • Hawkei
  • Learndot
  • Metronome
  • Natero
  • Ramen
  • Salesmachine
  • Snapboard
  • Startdeliver
  • Startdeliver-v2
  • Stonly
  • Zopim
Data InfrastructureAmazon Kinesis, Google Pub/Sub, Amazon Kinesis Firehose and more15 tools
Developer Tools & APIsGoogle Tag Manager, Zapier, Firebase and more12 tools
Identity & EnrichmentBluedot, Foursquare Movement, Alloy Flow and more7 tools
E-commerceYotpo, Talon.One, Monetate and more5 tools
Security & PrivacyOneTrust, Castle, Rupt and more4 tools
Customer Data PlatformLytics, Treasure AI, Taplytics3 tools
Mobile & PushLocalytics, Swrve2 tools
Productivity & CollaborationSynap, WorkRamp2 tools
  • Synap
  • WorkRamp

Categories

Each platform's listings by category, where each catalog is deepest.
Listings by category in Fivetran Activations's and Segment's catalogs
CategoryFivetran ActivationsSegment
Analytics & BI10120
Email & Marketing Automation3095
Advertising2662
Data Infrastructure4638
Personalization & Testing1169
CRM & Sales2042
Engagement & Feedback1344
Customer Support727
Developer Tools & APIs615
E-commerce810
Productivity & Collaboration135
Identity & Enrichment18
Social Media18
Mobile & Push15
Customer Data Platform23
Security & Privacy04

More comparisons

All comparisons, or compare any two platforms →

Related CdpHub research

Independent analysis by Ed Thomas, built on the same directory data.

Platform reviewHightouch Deep Dive: From Reverse ETL to Agentic MarketingOct 2026 · 7 min readStrategyComposable CDP vs. Packaged CDP: How to DecideOct 2026 · 7 min readMarket analysisSegment vs. Tealium vs. AmperityOct 2026 · 8 min read

About these numbers

Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 22, 2026. CdpHub is independent and not affiliated with Fivetran Activations or Segment.

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Early Access: CdpHub's AI guide draws from our integration directory but may occasionally provide incomplete or inaccurate information. We're actively improving it — your patience and feedback are appreciated. When you use the mic, your voice is transcribed so Ed can answer.
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