CDP comparison
Segment vs. Tealium integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 422 distinct tools in Segment's catalog and 619 in Tealium's. 131 tools are in both, a 14.4% catalog overlap of the 910 tools either one lists; 291 are only in Segment's and 488 only in Tealium's.
291Segment onlyonly in Segment's catalog
131Shared toolstools in both catalogs
488Tealium onlyonly in Tealium's catalog
291
131
488
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Segment | Tealium |
|---|---|---|
| Catalog size | ||
| Distinct tools | 422 | 619 |
| Listings | 555 | 886 |
| Catalog breadth | #2 of 44 | #1 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 452 (81.4%) | 832 (93.9%) |
| Tool → platform | 103 (18.6%) | 49 (5.5%) |
| Both ways in one listing | 0 (0%) | 5 (0.6%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 449 (80.9%) | 274 (30.9%) |
| Client-side | 116 (20.9%) | 594 (67.0%) |
| Warehouse | 22 (4.0%) | 20 (2.3%) |
| Not recorded | 0 (0%) | 1 (0.1%) |
| Largest categoryBy number of listings. | ||
| Category | Analytics & BI (119) | Advertising (330) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Segment's catalog
291 tools Segment lists and Tealium doesn't, by category, the most widely listed first.
Analytics & BILooker, PostHog, Sprig and more82 tools
- Looker
- PostHog
- Sprig
- Gainsight PX
- Bugsnag
- Kubit
- Stormly
- Woopra
- Accoil Analytics
- Anodot
- Blend Ai
- Blitzllama
- Dub
- FactorsAI
- Indicative
- Rollbar
- SalesWings
- Sentry
- Serenytics
- Actable Predictive
- Adtriba
- Alexa
- Amberflo
- Angler AI
- AppFit
- Asayer
- BytePlus
- Clicky
- Cliff
- Convertly
- Countly
- CrowdPower
- Cruncher
- Dreamdata
- EPICA
- Equals
- events.win
- FL0
- FunnelFox
- Groundswell
- HitTail
- Houseware
- Hubble
- hydra
- Inleads AI
- Kable
- Kana
- Kitemetrics
- LogRocket
- mabl
- Madkudu
- Matcha
- Matilda
- Moesif API Analytics
- Navattic
- Nielsen DCR
- Orb
- Peaka
- PlayerZero Web
- Pointillist
- ProsperStack
- Rabble AI
- Retina
- SaaSquatch v2
- ScopeAI
- Screeb
- Scuba Analytics
- Sherlock
- SIGNL4 Alerting
- Skalin
- Smartlook
- Spideo
- Stories
- Tractionboard
- Unwaffle
- Userlens by Wudpecker
- Usermaven
- UserMotion
- WalkMe
- Wigzo
- Windsor
- Youbora
Personalization & TestingStatsig, Contentful Personalization, Amazon Personalize and more40 tools
- Statsig
- Contentful Personalization
- Amazon Personalize
- Apptimize
- Canny
- Refiner
- Userpilot
- Wisepops
- Candu
- Chameleon
- CommandBar
- Crossing Minds
- Mutiny
- Optimizely Feature Experimentation
- Personyze
- SatisMeter
- 2mee
- AB Smartly
- AB Tasty client side
- ConfigCat
- Experiments by GrowthHackers
- FunnelEnvy
- GraphJSON
- GWEN
- GWEN Webhooks
- Markettailor
- Nudge
- One Creation
- Optimizely Advanced Audience Targeting
- Optimizely Data Platform
- Proof Experiences
- Quin AI
- Recombee
- Schematic
- Tamber
- Trackier
- tray.io
- UserGuiding
- Vespucci
- VWO Web Mode
Email & Marketing AutomationAttentive, Customer.io, Twilio and more36 tools
- Attentive
- Customer.io
- Twilio
- CleverTap
- Batch
- Ortto
- Mailjet
- Postscript
- Vero
- Courier
- Loops
- ConvertFlow
- Mailmodo
- Regal
- White Label Loyalty
- EMMA
- Freshmarketer
- Gameball
- Pushwoosh
- Userlist
- Xtremepush
- AutopilotHQ
- Callingly
- Encharge
- Gist
- Inflection
- Jivox
- Klenty
- Lumen
- Moosend
- Nudgespot
- Plotline
- ProveSource
- Rehook
- Selligent Marketing
- Upcall
CRM & SalesKustomer, Freshsales, Pipedrive and more32 tools
- Kustomer
- Freshsales
- Pipedrive
- Gainsight
- Attio
- ChartMogul
- Close
- Qualified
- Vitally
- Aircall
- ChurnZero
- Crisp
- Planhat
- ClientSuccess
- Custify
- Koala
- Paytronix
- ProfitWell
- Richpanel
- Aampe
- Blackbaud Raiser's Edge NXT
- Breyta CRM
- Collab Travel CRM
- Humanic AI
- journy io
- Nat
- Noora
- ProductBird
- Salescamp CRM
- SegMetrics
- Whale Alerts
- Wishpond
Engagement & FeedbackAntavo, Jebbit, Friendbuy and more25 tools
Customer SupportZendesk, Gladly, Help Scout and more22 tools
- Zendesk
- Gladly
- Help Scout
- Chatlio
- IBM Watson Assistant
- Akita Customer Success
- Blip
- Churned
- Elevio
- Freshchat
- Gleap
- Hawkei
- Learndot
- Metronome
- Natero
- Ramen
- Salesmachine
- Snapboard
- Startdeliver
- Startdeliver-v2
- Stonly
- Zopim
Data InfrastructurePostgreSQL, Azure Synapse, IBM Db2 and more15 tools
- PostgreSQL
- Azure Synapse
- IBM Db2
- SingleStore
- AWS Lambda
- Google Cloud Functions
- Azure Functions
- Aggregations.io
- Astrolabe
- Authvia
- Elastic Path CX Studio
- IBM Db2 Warehouse
- Iron.io
- Mammoth
- SlicingDice
AdvertisingAdikteev, Kevel, Attribution and more11 tools
Developer Tools & APIsContentstack, Variance, Atatus and more9 tools
- Contentstack
- Variance
- Atatus
- BugHerd
- Crittercism
- Errorception
- Flagship.io
- Pingdom
- Track JS
Identity & EnrichmentRadar, Bluedot, Foursquare Movement and more8 tools
- Radar
- Bluedot
- Foursquare Movement
- Alloy Flow
- BuzzBoard
- Clearbit Enrichment
- Clearbit Reveal
- Delivr.ai Resolve
E-commerceYotpo, Stripe, Voucherify and more4 tools
- Yotpo
- Stripe
- Voucherify
- Elastic Path
Security & PrivacyCastle, Rupt, TrafficGuard3 tools
- Castle
- Rupt
- TrafficGuard
Customer Data PlatformTreasure AI, Taplytics2 tools
Productivity & CollaborationSynap, WorkRamp2 tools
- Synap
- WorkRamp
Only in Tealium's catalog
488 tools Tealium lists and Segment doesn't, by category, the most widely listed first.
AdvertisingGoogle Ad Manager, LINE, OpenAI Ads and more169 tools
- Google Ad Manager
- LINE
- OpenAI Ads
- Adform
- Awin
- Spotify Ads
- Adobe Advertising
- Adobe Audience Manager
- Google Search Ads 360
- MediaMath
- Postie
- Rakuten
- Roku
- Xandr
- Amobee
- CJ Affiliate
- MNTN
- Nextdoor
- PebblePost
- RTB House
- Viant
- Yahoo! JAPAN Ads
- Flashtalking
- Intimate Merger
- iSpot.tv
- Partnerize
- Pepperjam
- Samba TV
- Simpli.fi
- Skai
- Sklik
- Sprinklr
- Tapad
- Teads
- Yelp
- Yext
- Yieldify
- 7Search
- A8
- Acquisio
- AcuityAds
- Adara
- Adhesive
- Adition Cookie Matching
- Adition PostTracking
- Adition Tagging
- Adition Track
- Adlucent
- adMarketplace
- Adtraction
- Advanse Creative Platform
- AffiliateFuture
- Affilinet
- Affilired
- AIM XR
- AIM XR Ecosystem
- Alphonso
- Amazon Adzinia
- APPRL
- AvantLink
- Basis Technologies
- Bidtellect
- Centro DSP Conversions
- ChannelAdvisor Where to Buy Sales Tracking Pixel
- Clinch
- CoAdvertise
- Commission Factory
- Connexity
- ConvergeDirect
- Conversant
- Conversant Tag
- Conversion Logic
- Crimtan
- CUBED
- Daisycon
- Dapper
- Delta Projects
- Didit
- Digilant
- Division-D
- Doceree
- DoubleClick Ad Exchange
- ESearchVision
- Exactag
- FreakOut
- FuelX
- Google AdSense
- Google Flights Conversion
- I-Behavior Zipline
- IgnitionOne Conversion
- Ingenious
- InnovidXP
- intelliAd
- intelliAd Onsite Pixel
- Intent Core Tag
- Intent Media
- KAYAK
- LinkConnector
- Logicad
- Magellan AI
- Marin Software
- Media Armor
- Media Innovation Group
- MediaFORGE
- Melasa
- Merkle Search Tracking Tag
- MintFinder
- MiQ Capture
- MircoAd BLADE
- Nano Interactive
- Naver
- NetAffiliation
- Next Jump Transaction Tracking
- NextPerformance
- Nine Audience Match
- Open AdStream SX
- Optimise Media
- Optimise Universal Tag
- OwnerIQ
- PeerFly
- Perform Media Universal Pixel
- Proclivity
- Public-Ideas Sales Tracking Tag
- Public-Ideas Universal Tag
- PulsePoint
- Real Media
- RedEye
- Refined Ads
- Rio SEO
- Rubicon Project
- SAS Customer Intelligence 360
- Search Spring IntelliSuggest
- Seznam
- Sharethrough
- Sidecar
- SiteMaster
- SiteScout RTB Conversions
- SKAdNetwork
- Skimlinks
- SLI Conversion Tracker
- Sojern Container Pixel
- Sojern Partner Pixel
- Sojern Standard
- Sokrati
- Storygize Conversion Tracker
- Storygize Engagement Tracker
- Swelen Conversion Tracking
- TheAdex
- Track Conversion Event in Web Browser
- Tradedoubler
- Tradedoubler Container
- TradeTracker
- Trialfire
- TrialPay
- TruEffect
- TubeMogul Conversion
- TVPage Conversion Tracker
- tvScientific
- United Internet Media
- Veritonic
- Viva9
- Vizury
- Webgains
- Weborama
- Yahoo! Japan Tag Manager
- YellowHammer
- Yieldmo
- Yieldr
- Zoomd Actionable Search
Analytics & BITableau, Contentsquare, Domo and more65 tools
- Tableau
- Contentsquare
- Domo
- Datadog
- Quantum Metric
- Celebrus
- Nielsen
- Resonate
- Snowplow
- Splunk
- Microsoft Clarity
- Monita
- Oracle Infinity
- Piano Analytics
- Webtrends
- .io Analytics
- 4Cite
- Acoustic Digital Analytics
- Akamai mPulse
- Akamai Real User Monitoring
- AppDynamics
- AT Internet
- Auriq
- Bizible Marketing Analytics
- Blue Green Analytics
- BrightEdge
- C3 Metrics
- Catchpoint
- CIM Metriweb
- Citrix Radar
- Coveo
- Decibel Insight
- DGM Performance
- Dynatrace
- Econda Monitor Tag
- Etracker
- Fathom Analytics
- Fit Analytics
- Gemius
- Glassbox
- Gridsum Web Dissector
- heatmap
- Holimetrix
- InfOnline
- Ipsos iris
- Knotch
- Mapp Intelligence
- MerchantAdvantage Chanalytics
- ObservePoint
- Orbee
- Pingdom Realtime User Monitoring
- Piwik PRO
- Pulse by Analytics Intelligence
- RevMetrix
- Sentinel Insights
- SkyGlue
- Sophus3
- Task Analytics
- Top.Mail.ru
- Torbit
- Trackingplan
- UserReplay
- Webtrends Optimize
- Wunderman Segment Broadcasting
- Wysistat
E-commerceAdobe Commerce, Bazaarvoice, SAP Commerce Cloud and more49 tools
- Adobe Commerce
- Bazaarvoice
- SAP Commerce Cloud
- Affirm
- ChannelAdvisor
- Trusted Shops
- Become
- BeezUP
- BuySAFE
- Channel Intelligence
- Clothes Horse
- Commerce Connector Tracking Pixel
- Digital River
- Ebay Commerce Network ROI Tracker
- Flixmedia
- FusePump
- GetPrice
- Google Customer Reviews – Badge
- Google Vertex AI Search for Commerce
- GroupBy
- HCL Commerce
- Lengow
- Locayta
- Merchenta
- MyShopping
- NEW Interactive Sales Tool
- Norton Shopping Guarantee
- PayPal Shopping Analytics
- Pixibo
- Pixlee Widget
- PowerReviews Conversion Beacon
- Quicklizard
- SaleCycle
- Salsify
- Shopbot
- ShopMessage
- Shopper Approved
- Sovendus
- Spark Commerce
- SundaySky
- Taggstar
- True Fit
- TurnTo
- Unbxd
- Unidays
- Uniqodo
- Uplift
- ValueCommerce
- Wego
Engagement & FeedbackDigioh, Medallia, Campaigner and more38 tools
- Digioh
- Medallia
- Campaigner
- Confirmit
- ForeSee
- GetFeedback
- Invoca
- LivePerson
- Piano
- Wootric
- Appcues Client-Side Tag
- avocet
- Bold360
- Bunchball
- Cloud.iQ
- Delacon Call Tracking
- GetSiteControl
- Glance
- Google Customer Reviews – Opt-in Survey
- iAdvize
- Justuno Application
- Kampyle
- Khoros
- Manychat
- Mopinion
- Moxie Concierge
- Moxie Proactive Chat
- Needle
- Oct8ne
- OpinionLab
- ResponseTap
- RightNow Chat
- UpSellit
- Userneeds Webstatus
- UserZoom Feedback Tab
- UserZoom Site Intercept
- UserZoom Tracking
- Velaro
Personalization & TestingWunderkind, Retention Science, AB Tasty and more29 tools
- Wunderkind
- Retention Science
- AB Tasty
- Certona
- Pega
- RichRelevance
- Rtoaster
- trbo
- AddShoppers
- Appier
- BeamPulse
- Boxever
- Convert
- CQuotient Activity Tracking
- Cxense
- Digital Control Room
- DLPO
- Frosmo Tag
- Google Content Experiments
- Intelligent Reach
- Kixer Recommendations Widget
- Prairie
- Reflektion
- Session AI
- SiteScout RTB Retargeting
- Smart Digital
- SMARTASSISTANT
- Spring Engage
- Ve Interactive
Email & Marketing AutomationAdobe Campaign, Campaign Monitor, Cheetah Digital and more28 tools
- Adobe Campaign
- Campaign Monitor
- Cheetah Digital
- Mailgun
- Act-On
- Adestra
- Epsilon
- Zeta Global
- Agillic
- ClickSend
- Maropost
- Acoustic Exchange
- Acoustic Tealeaf
- Acoustic Transact
- Adobe Journey Optimizer
- APSIS
- Avail
- Cortex Search Abandon
- DMD Email
- Emarketeer
- Epsilon Harmony
- Experian Marketing Suite
- Liveclicker
- Lyris ListManager
- Mapp Connect
- Promio
- TriggerEmails
- TriggerMail
Developer Tools & APIsWordPress, OpenAI, Amazon Bedrock and more20 tools
- WordPress
- OpenAI
- Amazon Bedrock
- Anthropic
- Google Vertex AI
- TrustArc
- Alooma
- AMP Analytics
- Cirrus Seven
- Concise
- Digital Ice
- Easy2Web
- Exchange Solutions Listening Post
- Fifty-Five
- Kaltura Video Player
- Kirra
- Kneon
- Schema App
- Titanium
- WebCertain
Identity & EnrichmentAcxiom, FullContact, Auth0 and more19 tools
- Acxiom
- FullContact
- Auth0
- Unified ID 2.0
- BlueConic
- Neustar
- Adobe Experience Cloud ID Service
- AudienceOne
- AdFixus
- Audience IQ
- European Unified ID
- LeGuide
- Lotame Lightning Tag
- Merkury by Merkle
- netID
- Stirista
- Teavaro FC Data
- Utiq
- Wiland Digital Solutions
Security & PrivacyDidomi, Usercentrics, Cookiebot and more16 tools
- Didomi
- Usercentrics
- Cookiebot
- Anura
- CookieConsent
- Fraud.net
- fraud0
- Google Consent Mode
- iovation
- McAfee
- Namogoo
- PerimeterX
- Queue-it
- Radial 3DS
- Radial Device Fingerprint
- UserWay
CRM & SalesMicrosoft Dynamics, Zoho CRM, Demandbase and more14 tools
- Microsoft Dynamics
- Zoho CRM
- Demandbase
- 6sense
- Dun & Bradstreet
- Insightly
- Veeva
- CDK CRM
- Dealertrack
- Lead Forensics
- Salesfloor
- SalesViewer
- Veeva Systems CRM
- Zinrelo Loyalty Program
Data InfrastructureAzure Blob Storage, SFTP, Microsoft Fabric and more13 tools
- Azure Blob Storage
- SFTP
- Microsoft Fabric
- Azure Event Hubs
- Amazon SQS
- Elasticsearch
- Trino
- Confluent Cloud
- Azure Service Bus
- JDBC
- AudienceStore
- Authenticom DealerVault
- Distribute Travel
Mobile & PushWhatsApp, Facebook Messenger, Amazon Pinpoint and more8 tools
- Facebook Messenger
- Amazon Pinpoint
- Firebase Cloud Messaging
- 360dialog
- Mocean
- PushEngage
- Salesforce Mobile Analytics
Customer Data PlatformAdobe Experience Platform, mParticle, Salesforce Data 360 and more6 tools
Customer SupportFreshdesk, Genesys, Amazon Connect and more4 tools
- Freshdesk
- Genesys
- Amazon Connect
- boost.ai
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Segment | Tealium |
|---|---|---|
| Advertising | 62 | 330 |
| Analytics & BI | 119 | 117 |
| Email & Marketing Automation | 95 | 79 |
| Personalization & Testing | 69 | 62 |
| Engagement & Feedback | 44 | 50 |
| Data Infrastructure | 38 | 36 |
| E-commerce | 10 | 59 |
| CRM & Sales | 42 | 21 |
| Developer Tools & APIs | 16 | 25 |
| Customer Support | 27 | 7 |
| Identity & Enrichment | 8 | 26 |
| Social Media | 8 | 22 |
| Mobile & Push | 5 | 22 |
| Security & Privacy | 4 | 19 |
| Customer Data Platform | 3 | 9 |
| Productivity & Collaboration | 5 | 2 |
More comparisons
- Segment vs. mParticle
- Segment vs. RudderStack
- Segment vs. Hightouch
- mParticle vs. Tealium
- Tealium vs. Adobe
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Market analysisSegment vs. Tealium vs. AmperityOct 2026 · 8 min readIntegration intelIntegration Coverage Report: October 2026Oct 2026 · 8 min readPlatform reviewCDP Market Landscape 2026Oct 2026 · 14 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Segment or Tealium.
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