CDP comparison
Segment vs. Hightouch integrations
Integration catalog comparison · Directory data as of October 18, 2026
CdpHub documents 422 distinct tools in Segment's catalog and 296 in Hightouch's. 132 tools are in both, a 22.5% catalog overlap of the 586 tools either one lists; 290 are only in Segment's and 164 only in Hightouch's.
290Segment onlyonly in Segment's catalog
132Shared toolstools in both catalogs
164Hightouch onlyonly in Hightouch's catalog
290
132
164
Overview
The two catalogs' figures side by side.Catalog breadth measures documented listings, not connector quality, reliability, capability depth or overall platform suitability.
| Figure | Segment | Hightouch |
|---|---|---|
| Catalog size | ||
| Distinct tools | 422 | 296 |
| Listings | 555 | 346 |
| Catalog breadth | #2 of 44 | #4 of 44 |
| Tool categories | 16 | 16 |
| Which way each listing sends dataShares of each platform's own listings, counted one listing at a time. Shared tools, below, are read tool by tool: a tool with one listing each way shows as both directions there. | ||
| Platform → tool | 452 (81.4%) | 300 (86.7%) |
| Tool → platform | 103 (18.6%) | 46 (13.3%) |
| Where integrations runShares of each platform's own listings. A listing can run more than one way, so these can add up to more than 100%. | ||
| Server-side | 449 (80.9%) | 15 (4.3%) |
| Client-side | 116 (20.9%) | 1 (0.3%) |
| Warehouse | 22 (4.0%) | 331 (95.7%) |
| Largest categoryBy number of listings. | ||
| Category | Analytics & BI (119) | Data Infrastructure (79) |
Unique tools
Tools listed by only one platform, grouped by category.Only in Segment's catalog
290 tools Segment lists and Hightouch doesn't, by category, the most widely listed first.
Analytics & BIcomScore, Keen, Kissmetrics and more92 tools
- comScore
- Keen
- Kissmetrics
- New Relic
- Bugsnag
- Hotjar
- Inspectlet
- Kubit
- Matomo
- Mouseflow
- Stormly
- UserVoice
- Woopra
- Yandex Metrica
- Accoil Analytics
- Anodot
- Beamer
- Blend Ai
- Blitzllama
- Crazy Egg
- Dub
- FactorsAI
- Indicative
- Lucky Orange
- Parse.ly
- Rollbar
- SalesWings
- Sentry
- Serenytics
- Actable Predictive
- Adtriba
- Alexa
- Amberflo
- Angler AI
- AppFit
- Asayer
- BytePlus
- Clicky
- Cliff
- Convertly
- Countly
- CrowdPower
- Cruncher
- Dreamdata
- EPICA
- Equals
- events.win
- FL0
- FunnelFox
- Groundswell
- HitTail
- Houseware
- Hubble
- hydra
- Inleads AI
- Kable
- Kana
- Kitemetrics
- LogRocket
- mabl
- Madkudu
- Matcha
- Matilda
- Moesif API Analytics
- Navattic
- Nielsen DCR
- Orb
- Peaka
- PlayerZero Web
- Pointillist
- ProsperStack
- Rabble AI
- Retina
- SaaSquatch v2
- ScopeAI
- Screeb
- Scuba Analytics
- Sherlock
- SIGNL4 Alerting
- Skalin
- Smartlook
- Spideo
- Stories
- Tractionboard
- Unwaffle
- Userlens by Wudpecker
- Usermaven
- UserMotion
- WalkMe
- Wigzo
- Windsor
- Youbora
Personalization & TestingBlueshift, Contentful Personalization, Amazon Personalize and more39 tools
- Blueshift
- Contentful Personalization
- Amazon Personalize
- Apptimize
- Canny
- Refiner
- Userpilot
- Wisepops
- Candu
- CommandBar
- Crossing Minds
- Mutiny
- Optimizely Feature Experimentation
- Personyze
- SatisMeter
- 2mee
- AB Smartly
- AB Tasty client side
- ConfigCat
- Experiments by GrowthHackers
- FunnelEnvy
- GraphJSON
- GWEN
- GWEN Webhooks
- Markettailor
- Nudge
- One Creation
- Optimizely Advanced Audience Targeting
- Optimizely Data Platform
- Proof Experiences
- Quin AI
- Recombee
- Schematic
- Tamber
- Trackier
- tray.io
- UserGuiding
- Vespucci
- VWO Web Mode
Email & Marketing AutomationDotdigital, Mandrill, Listrak and more30 tools
- Dotdigital
- Mandrill
- Listrak
- Leanplum
- Mailjet
- Postscript
- ConvertFlow
- Mailmodo
- Regal
- White Label Loyalty
- EMMA
- Freshmarketer
- Gameball
- Pushwoosh
- Userlist
- AutopilotHQ
- Callingly
- Encharge
- Gist
- Inflection
- Jivox
- Klenty
- Lumen
- Moosend
- Nudgespot
- Plotline
- ProveSource
- Rehook
- Selligent Marketing
- Upcall
Engagement & FeedbackJebbit, Extole, Friendbuy and more28 tools
CRM & SalesAircall, Crisp, Zaius and more21 tools
AdvertisingAdRoll, Kochava, Quantcast and more19 tools
- AdRoll
- Kochava
- Quantcast
- Quora
- Attribution
- Chartbeat
- Nanigans
- Podsights
- TUNE
- Button
- Everflow
- Perfect Audience
- ShareASale
- Vidora
- AdQuick
- Innovid
- Moloco MCM
- QuanticMind
- RevX Cloud
Customer SupportChatlio, IBM Watson Assistant, Akita Customer Success and more19 tools
- Chatlio
- IBM Watson Assistant
- Akita Customer Success
- Blip
- Churned
- Elevio
- Freshchat
- Gleap
- Hawkei
- Learndot
- Metronome
- Natero
- Ramen
- Salesmachine
- Snapboard
- Startdeliver
- Startdeliver-v2
- Stonly
- Zopim
Developer Tools & APIsGoogle Tag Manager, Firebase, Avo and more11 tools
- Google Tag Manager
- Firebase
- Avo
- Variance
- Atatus
- BugHerd
- Crittercism
- Errorception
- Flagship.io
- Pingdom
- Track JS
Data InfrastructureAmazon Kinesis Firehose, IBM Db2, Aggregations.io and more10 tools
- Amazon Kinesis Firehose
- IBM Db2
- Aggregations.io
- Astrolabe
- Authvia
- Elastic Path CX Studio
- IBM Db2 Warehouse
- Iron.io
- Mammoth
- SlicingDice
Identity & EnrichmentRadar, Bluedot, Foursquare Movement and more8 tools
- Radar
- Bluedot
- Foursquare Movement
- Alloy Flow
- BuzzBoard
- Clearbit Enrichment
- Clearbit Reveal
- Delivr.ai Resolve
Customer Data PlatformLytics, Treasure AI, Taplytics3 tools
Security & PrivacyCastle, Rupt, TrafficGuard3 tools
- Castle
- Rupt
- TrafficGuard
Mobile & PushLocalytics, Swrve2 tools
Productivity & CollaborationSynap, WorkRamp2 tools
- Synap
- WorkRamp
Only in Hightouch's catalog
164 tools Hightouch lists and Segment doesn't, by category, the most widely listed first.
Data InfrastructureAzure Blob Storage, SFTP, MySQL and more41 tools
- Azure Blob Storage
- SFTP
- MySQL
- Microsoft Fabric
- MongoDB
- Amazon SQS
- Elasticsearch
- Google Drive
- ClickHouse
- Oracle Database
- Redis
- Trino
- Box
- Fivetran
- SAP HANA
- SAP S/4HANA
- Amazon Athena
- Amazon DynamoDB
- Confluent Cloud
- Dropbox
- MariaDB
- MinIO
- Workday
- AlloyDB
- Anaplan
- CockroachDB
- dbt
- Firestore
- Materialize
- Microsoft OneDrive
- RabbitMQ
- Teradata Vantage
- Greenplum Database
- Lakebase
- OpenSearch
- PlanetScale
- Redpanda
- Sage Intacct
- SAP IBP
- WebDAV
- Xero
AdvertisingGoogle Ad Manager, LINE, OpenAI Ads and more39 tools
- Google Ad Manager
- LINE
- OpenAI Ads
- Adform
- Awin
- Spotify Ads
- Google Search Ads 360
- InMobi
- Moloco
- Poplar
- Roku
- Xandr
- Amobee
- AppLovin
- CJ Affiliate
- FreeWheel
- Liftoff
- Nextdoor
- PubMatic
- Viant
- Yahoo! JAPAN Ads
- Beeswax
- Cadent
- Digital Turbine
- iSpot.tv
- Kayzen
- LG Ad Solutions
- Magnite
- Partnerize
- Samsung Ads
- Vizio Ads
- Epsilon Retail Media
- Expedia Group Advertising
- Google Ads Data Hub
- Meta Product Catalog
- OpenX
- Tatari
- Vistar Media
- Zoomd
CRM & SalesMicrosoft Dynamics, NetSuite, Zoho CRM and more16 tools
Productivity & CollaborationMicrosoft Teams, Jira, Airtable and more13 tools
Email & Marketing AutomationAdobe Campaign, Brevo, Campaign Monitor and more10 tools
E-commerceBigCommerce, Salesforce Commerce Cloud, Zuora and more9 tools
- BigCommerce
- Salesforce Commerce Cloud
- Zuora
- Bazaarvoice
- Eagle Eye
- Maxio
- Google Retail
- NCR Advanced Marketing Solution
- PAR Retail Stuzo Open Commerce
Engagement & FeedbackOracle CrowdTwist, Medallia, Punchh and more8 tools
- Oracle CrowdTwist
- Medallia
- Punchh
- Campaigner
- PartnerStack
- User Interviews
- Great Question
- Kognitiv
Developer Tools & APIsAdobe Experience Platform, Webflow, Eesii and more6 tools
- Adobe Experience Platform
- Webflow
- Eesii
- QuickBooks
- Sanity
- SQL Server
Customer SupportFreshdesk, ServiceNow, Drift and more5 tools
Mobile & PushWhatsApp, Sinch, Purchasely and more5 tools
- Sinch
- Purchasely
- Knock
- Upland Waterfall
Personalization & TestingRetention Science, Resonate, Userflow and more4 tools
Customer Data PlatformSegment, mParticle, RudderStack3 tools
Identity & EnrichmentAuth01 tool
Categories
Each platform's listings by category, where each catalog is deepest.| Category | Segment | Hightouch |
|---|---|---|
| Advertising | 62 | 77 |
| Email & Marketing Automation | 95 | 44 |
| Analytics & BI | 119 | 13 |
| Data Infrastructure | 38 | 79 |
| Personalization & Testing | 69 | 19 |
| CRM & Sales | 42 | 32 |
| Engagement & Feedback | 44 | 12 |
| Customer Support | 27 | 9 |
| Developer Tools & APIs | 16 | 13 |
| E-commerce | 10 | 14 |
| Productivity & Collaboration | 5 | 19 |
| Mobile & Push | 5 | 8 |
| Identity & Enrichment | 8 | 1 |
| Social Media | 8 | 1 |
| Customer Data Platform | 3 | 3 |
| Security & Privacy | 4 | 2 |
More comparisons
- Segment vs. mParticle
- Segment vs. RudderStack
- Segment vs. Tealium
- RudderStack vs. Hightouch
- Hightouch vs. Fivetran Activations
Related CdpHub research
Independent analysis by Ed Thomas, built on the same directory data.
Market analysisSegment vs. Tealium vs. AmperityOct 2026 · 8 min readPlatform reviewHightouch Deep Dive: From Reverse ETL to Agentic MarketingOct 2026 · 7 min readStrategyComposable CDP vs. Packaged CDP: How to DecideOct 2026 · 7 min readAbout these numbers
Both catalogs come from the CdpHub directory, which documents each integration from the platform's own catalog and records which way data flows and where the integration runs. A tool is in both catalogs when both platforms list it, whatever each calls its connector. A platform can list several connectors for one tool, so listings can outnumber tools. The catalog overlap is the tools in both, as a share of the tools either one lists; the other shares on this page are of each platform's own listings, and a listing that runs in more than one way counts in each. "On N of 44 CDPs" counts every platform in the directory that lists the tool. Counts are updated as catalogs change; this page reflects the directory as of October 18, 2026. CdpHub is independent and not affiliated with Segment or Hightouch.
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